KoMarketing Associates

AUGUST 19, 2013

Ann Handley (MarketingProfs) – Content strategist and author of the best-selling book on content marketing, Content Rules. Frequent speaker, writer, columnist for Entrepreneur magazine, American Express OPEN Forum. Co-founder, ClickZ. Add Ann: https://plus.google.com/115918125306643310533. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

The Lead Agency

OCTOBER 4, 2017

There is a lot of buzz around machine learning and artificial intelligence. This future might sound far off, but this scale of automation might only be a decade away according to Forbes magazine. Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors?

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Biznology

AUGUST 8, 2016

This could easily create a PR disaster, but the data allowed Barclays to act quickly. Rather, they wanted their content all at once, condensed and concise. HP created their own online magazine, Hpmatters.com, where customers could turn to once a month to get their dose of content.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

Convince & Convert

APRIL 15, 2010

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Is Your Company in the Content Marketing Industry? Previously, content about Kodak products would have been created by the media. Photography magazines.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Hubspot

DECEMBER 14, 2010

This blog post is written in reaction to an earlier post “Why PR Doesn’t Drive Sales.” However, my view comes from a more "mature" perspective as I am probably 20 years older than Christine, and have been involved with PR my entire sales and marketing career. There’s no science behind PR success data.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

Contently

APRIL 26, 2016

Take “content marketing.” ” Four years ago, there were only a handful of content marketing panels, and they were all cordoned off at a Sheraton a mile from the convention center. As the content marketing wave has crested, one particular tactic has been at the center of the buzz: the branded content site.

Custom Publishing 60

Custom Publishing Network Marketing Facebook Mobile Marketing 60

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. The whole ad just came off as incredibly insincere and self-serving.

Social Media 157

Social Media Media PR Webinar Metrics 157

Buzz Marketing for Technology

DECEMBER 4, 2008

Moreover, does the thought leadership actually drive the business and create sales or is it just content for content sake. He played a leading role in making the consulting concept of “business reengineering” a household word, directing Index’s extensive publications, PR, and survey research activities.

Thought Leadership 100

Thought Leadership Work Management Marketing Management Differentiation 100

Buzz Marketing for Technology

FEBRUARY 23, 2009

He played a leading role in making the consulting concept of “business reengineering” a household word, directing Index’s extensive publications, PR, and survey research activities. 1 magazine on information technology for senior IT and business executives, he led coverage of the strategic use of IT and the software industry.

Thought Leadership 100

Thought Leadership Work Management Marketing Management Sales Qualified Leads 100

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Is anyone out there?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MAY 13, 2010

Every company is its own TV station, magazine, and newspaper. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. You must fight social media fire with social media water. Man: …… your awesome.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. You’re in hunting mode, looking for tracks and setting lures. Customers don’t need more messages.

Social Media 123

Social Media Work Management Marketing Management Media 123

Contify

NOVEMBER 18, 2018

She said, “We don’t rely upon Google Alerts given the wide range of information we seek to keep our website content up-to-date with. Earlier, readers used to go to news website’s homepage and, apart from news, consume other content such as entertainment, sports, lifestyle and more. Kataru is now farming almonds in California.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Communicate with Content After strategic thinking, the key to social media success is content creation. Content creation isn’t enough, however, because content isn’t king – optimized content is king.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

markempa

APRIL 6, 2006

Podcasting is proving to be a great way share multimedia content because your audience can fetch it automatically or when it fits their schedule. A new article in BtoB Magazine by Karen J. Podcasting is proving to be a great way share multimedia content because your audience can fetch it automatically or when it fits their schedule.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Online Marketing Institute

NOVEMBER 8, 2010

B2C More Involved in Almost Every Type of Social Media Usage of social networks is essentially among between B2B and B2C marketers, and B2B marketers are somewhat more engaged in podcasts and slightly more engaged in third-party forums. However, B2C marketers are more engaged in every other type of social media tracked by the survey.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. That’s not a “wave the magic wand&# scenario.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Hubspot

OCTOBER 16, 2013

The Head of Content for MarketingProfs tweets only the best posts and insights from real marketing pros (along with the occasional inspirational quote from time to time). Roetzer and his agency, PR 20/20, have a bit of history with HubSpot, as the company was one of our first Value-Added Resellers (or VARs). 5) Contagious Magazine.

Twitter 28

Twitter Paid Search Agency Advertising Agencies B2B Thought Leadership 28

Convince & Convert

JUNE 11, 2010

I'm eager to learn of the content in it. I'm eager to learn of the content in it. I'm eager to learn of the content in it. I'm eager to learn of the content in it. I'm eager to learn of the content in it. I'm eager to learn of the content in it. Joe [link] Joseph Manna AWESOME!

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

Contify

JANUARY 16, 2018

She said, “We don’t rely upon Google Alerts given the wide range of information we seek to keep our website content up-to-date with. Earlier, readers used to go to news website’s homepage and, apart from news, consume other content such as entertainment, sports, lifestyle and more. Kataru is now farming almonds in California.

Work Management 40

Work Management Google CMS Development Enterprise Management 40

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

AUGUST 10, 2010

McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. And even another order that includes content interactions – who consumers and retweets your content? We can now associate a tremendous amount of data to individuals.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Buzz Marketing for Technology

JULY 24, 2008

TABLE OF CONTENTS (updated to Apr. Darwin Magazine. Grist Magazine. Orion Magazine. précis, summaries, reviews and other time-savers. fun stuff: quizzes, self-evaluations, other interactive content. Personal Productivity. The Blogging Process. The Wal-Mart Dilemma. The Job of the Media. 43 Folders.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Buzz Marketing for Technology

JULY 22, 2008

TABLE OF CONTENTS (updated to Jan. Darwin Magazine. Grist Magazine. Orion Magazine. précis, summaries, reviews and other time-savers. - fun stuff: quizzes, self-evaluations, other interactive content. The Job of the Media. Let-Self-Change: Learning from Indigenous Cultures. Poem: Driving in Neutral.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

I could capture entire conversations on audio or video, but this wouldnt be very useful unless there was great automated tagging of the content, and even then the really valuable outcomes are the insights generated rather than the entire conversation. Jun 19, 2008 — BRW magazine — The New Web Revolution. properties ranked.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

B2B Marketing Zone Posts

MARCH 3, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Thought-provoking social media trends - grow - Practical Marketing Solutions , February 3, 2010 The Economist is one of my favorite magazines. I usually read it cover to cover.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Convince & Convert

AUGUST 31, 2015

In today’s technology-driven marketplace, being able to offer an incredible customer experience with your brand and content is important. Getting the word out about your company’s most important content has never been easier. Below are 10 ways to promote your existing content and initiatives through email signature marketing.

Promotion 149

Promotion Thought Leadership Broadcasting Content 149

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Buzz Marketing for Technology

JULY 21, 2008

content management, with simple, intuitive tools, personalized processes and one-on-one personal effectiveness training taking over in priority from complex, one-size-fits-all intranet tools, portals, productivity software, and undifferentiated training. TABLE OF CONTENTS BY CATEGORY (to May.11). How to Save the World. SEARCH SALON.

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Was there too much content to wade through? Was the content badly indexed? The practitioners I talked to about PPI said they would love to participate in PPI coaching, provided it was focused on the content on their own desktops and hard drives, and not the stuff in the central repositories. Personal Content Management +.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Was there too much content to wade through? Was the content badly indexed? The practitioners I talked to about PPI said they would love to participate in PPI coaching, provided it was focused on the content on their own desktops and hard drives, and not the stuff in the central repositories. Personal Content Management +.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Convince & Convert

APRIL 8, 2010

Because as a content consumption device, the iPad is simply without peer. It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Martech Advisor

OCTOBER 18, 2019

Table of Contents. ” Often described using terms such as WoM, buzz, viral, or publicity, earned media is achieved exclusively through organic activities. Earned media is the result of the brand doing something noteworthy from the PR perspective or making its customers go wow! Create Valuable and Shareworthy Content.

Practices 43

Practices Examples WOM Media 43

ClearVoice

JULY 12, 2019

My first internship was in the beauty department of Cosmo, while my first full-time editing gig was at a small business magazine. Fast forward a few years later, and I switched to the content marketing side, leading editorial and SEO for a trendy fitness start-up, ClassPass. Think about your Instagram browsing history and habits.

Content 72

Content PR Cold Calling Public Relations 72

Hubspot

MAY 16, 2014

There used to be a myth that PR was reserved for big brands with deep pockets. The web has been buzzing with rumors, headlines, and memes as the public speculates what sparked the argument -- as the web will do. But for Beyoncé, it’s a full-blown PR crisis. I mean, the Royal Baby was announced via Twitter.

PR 28

PR Press Public Relations Viral Marketing 28

Convince & Convert

APRIL 22, 2014

You will have to leaf through more ads than content in your magazine. Image, branding, creative, publicity, and PR… Almost everything we do for marketing is based on the assumption that we want to capture attention, create buzz, and sell something. You will get my emails until you unsubscribe.

Paid Search Agency 163

Paid Search Agency Marketing & Strategy Public Relations Buzz 163

Envy

JULY 5, 2018

Originally posted on CIO Magazine : Many startups are in a mad rush to hire their CMO to take care of ‘marketing.’ To create a buzz around your product. Among the channels you should test for B2B lead acquisition are: Inbound marketing with lots of content. Can you handle it? To reach untapped markets. To accelerate growth.

Startups 82

Startups CMO Multi-Channel PPC 82