Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. Writing on my blog is my way of reaching out to people looking for ways to write content on the Web so that they can get found, get known and get new business.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

SEPTEMBER 29, 2010

What does it mean to write content that “engages&# readers? What the heck is engaging content ? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. Be entertaining, educational or both.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 24, 2011

The rules haven’t changed, but it’s surprising how many people start writing web content without regard for the basics. Content marketing is a buzz word not just because marketing people like new buzzes. Smart marketers know the rules and follow them. Contact you for more information?

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? And then publish a lot of content in many different forms. Answer reader’s questions and educate. But that’s not true.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Sharpspring

APRIL 20, 2021

e-commerce involves selling online. With an e-commerce marketing strategy, you take steps to drive awareness and action toward your product or service. This means using social media, digital content, search engines, email campaigns, and more to attract visitors to your website and convert them into paying customers.

Paid Content 109

Paid Content Work Management Marketing Strategy Marketing & Strategy 109

Hinge Marketing

MAY 23, 2016

Like traditional lead generation, the new model is founded on demonstrating expertise and building trusting relationships — but these goals are accomplished online. While online marketing will continue to evolve, here are ten proven lead generation techniques that are working for professional services firms today.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Hubspot

SEPTEMBER 23, 2018

Social Media Explorer, founded by Jason Falls, is constantly pumping out great posts on social media's impact on marketing and public relations. The Future Buzz. Duct Tape Marketing. Her blog packages common social media topics into solution-based content that tells marketers what they need to know. Web Ink Now.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Hinge Marketing

MARCH 14, 2016

Content marketing is changing the way professional services are bought and sold. It's also a rich educational resource. And educational content is the new currency of the professional services marketplace. Content marketing is the strategy that turns that content into profits. Builds trust.

Planning 48

Planning Marketing Plans Service Content Marketing 48

Hinge Marketing

APRIL 12, 2016

Best Uses – Video blog posts, capturing educational events, internal training. This is the kind of video that generates buzz, sets you apart and wins awards. Download Hinge’s Content Marketing Guide for Professional Services Firms for more tips on creating content that builds credibility and demonstrates expertise.

Cost 132

Cost Budget Programs Video Marketing Product 132

KoMarketing Associates

DECEMBER 4, 2014

Education is Still Needed. It’s not simply adding 100 pieces of content to the site and it can’t be a tiny compartment of your marketing department. SEO is about much more and it’s up to everyone in the industry (and online marketing in general), to educate themselves and others, on what truly makes up a successful SEO program.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

Writing on the Web

JULY 14, 2010

I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. Write 350-600 words ( educate, entertain, engage, enrich readers). Post on Google Buzz. Related posts: Edit Your Content: A Checklist of 12 Things Not to Miss. Tell me what you think.

Ning 100

Ning Digg Buzz Blogger 100

Hinge Marketing

MAY 12, 2016

Companies that commit to a content marketing strategy grow up to four times faster and are two times more profitable than other firms, according to our study of online marketing for professional services. At first glance it may not be obvious why content marketing is so effective for generating qualified website leads.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Marketing Websites Generation 48

Sharpspring

APRIL 20, 2021

e-commerce involves selling online. With an e-commerce marketing strategy, you take steps to drive awareness and action toward your product or service. This means using social media, digital content, search engines, email campaigns, and more to attract visitors to your website and convert them into paying customers.

Paid Content 79

Paid Content Work Management Marketing Strategy Marketing & Strategy 79

Writing on the Web

MAY 2, 2011

How should content marketing be used on the home page of your website? No matter what business you’re in, your content must achieve 4 things. No matter what business you’re in, your content must achieve 4 things. Answer questions and educate (by suggesting solutions). What makes good website copy?

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Biznology

NOVEMBER 10, 2015

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. When I started, what I did was called viral marketing , buzz marketing , and new media. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Hinge Marketing

JANUARY 3, 2014

Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Content marketing is an excellent way to give your marketing plan a fresh start in 2014. Your content should be relevant to your industry and thought-provoking.

Planning 48

Planning Content Marketing Work Management Blogger 48

Vidyard

AUGUST 3, 2017

Building Pre-Event Buzz with Video. What are you going to do on site at the event to not only make the live experience more valuable, but to collect and deliver content that you can use the rest of the year to deliver more and more ROI? Now, it’s the big day, the event is about to happen. Live Video During Your Event.

ROI 56

ROI Video Marketing Customer Satisfaction Buzz 56

Writing on the Web

FEBRUARY 7, 2011

Here’s the message, loud and clear: 99% of busy business professionals and attorneys should not – repeat, not – waste their precious productive hours writing their own blog posts and website content. Believe it or not, many highly educated professional writers specialize in “ ghost blogging ” for business executives and attorneys.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Sharpspring

APRIL 20, 2021

e-commerce involves selling online. With an e-commerce marketing strategy, you take steps to drive awareness and action toward your product or service. This means using social media, digital content, search engines, email campaigns, and more to attract visitors to your website and convert them into paying customers.

Paid Content 52

Paid Content Work Management Marketing Strategy Marketing & Strategy 52

Optinmonster

DECEMBER 4, 2019

Create Content That Will Attract Visitors Organically. Have you ever heard the phrase “content is king?” Content marketing is a necessary step in digital marketing best practices to set yourself apart from others. Educates your audience. Build an Effective Content Publishing Strategy.

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

Writing on the Web

OCTOBER 12, 2010

But what does that mean for content marketing? Each of our members is highly educated, accomplished in a profession or the arts, and brings a different perspective. How do you add a little more of it into your content marketing? Post on Google Buzz. Writing Better Web Content: Ask what?

Digg 100

Digg Buzz Blogger Act-On 100

Hubspot

MARCH 1, 2012

In fact, 73% of company respondents and 75% of agency respondents noted that their clients will be using a more cross-channel marketing strategy this year. How Do You Integrate Your Offline and Online Marketing? They're very easy to create ( see here ), and they're a great way to generate online leads from your offline efforts.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Adobe Experience Cloud Blog

JANUARY 3, 2017

It reminds me a lot of the great content I’ve seen and haven’t seen. At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. 10 Ways to Engage Your Audience with Interactive Content.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Lee Odden at Online Marketing Blog (www.toprankblog.com) knocked out a laundry list of what not to do if you’re trying to pitch him. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

markempa

APRIL 19, 2007

An excellent way to reach them is by developing thought leading (educational) content in the form of podcasts. If you provide your prospects with high quality thought leading content as part of your lead nurturing process , then you will find that your prospects are calling you first when they are ready to buy.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

ConvertKit

NOVEMBER 23, 2019

It’s cool when you hear content creators talk about how they doubled or tripled their email list, but you never really expect it to happen to you. Instead of treating all of your email subscribers the same way, you can personalize your email content depending on what segment “bucket” they fall into. Choose a memorable topic and title.

Lead Scoring 74

Lead Scoring Lead Ranking Sales Qualified Leads Leads 74

Writing on the Web

SEPTEMBER 7, 2010

Marketing you and your services is simply about educating your target audience about how you can solve their problems. Take the time to do your research and find out EXACTLY which social networks your target market is hanging out in. Post on Google Buzz. Social Networking Online: How to find out what you need to know.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Hinge Marketing

JUNE 25, 2014

The data showed that today, most firms are using their website for at least basic online marketing purposes: last year, 46% of firms redesigned their websites, 77% generated at least some of their leads online, and 66% plan to expand their online marketing budgets next year. Stock content.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding. Â Pure content creation is demanding. Pure automation of content aggregation doesn’t foster interaction.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

markempa

AUGUST 23, 2006

" Ive written a number of times that educational content is an important tool for lead generation. If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. Im a big proponent of educational marketing, because it allows you to reach people early in their buying process.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Marketing Insider Group

MAY 13, 2024

They’re designed to catch the eye of online journalists and bloggers, optimized for sharing and SEO. Content Distribution: We spread your content across various platforms, from blogs to online news outlets and beyond, making sure it’s seen by the right eyes.

Link Building 204

Link Building PR Lead Scoring Lead Ranking 204

Webbiquity

FEBRUARY 28, 2011

Nystrom – Digital Marketing Manager – Social Media, Red Bull. • Debbie Weinstein – Senior Director, Global Media, Unilever. Educational Services. • Mike Rivera -New Media Strategist, University of Denver.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

markempa

JULY 28, 2006

They conducted their third annual study of business technology marketing. Their results show that thought-leading content thats educational in nature performed best as a call to action. In addition to webinars, this data shows that blogs and podcasts are evolving into key elements of the B2B marketers lead generation toolkit.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JUNE 29, 2007

This indicates the importance of relevant educational events and online content for lead generation. This indicates the importance of relevant educational events and online content for lead generation.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. link] Rosemary O’Neill This one sounds intriguing…I’m always into people with panache.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Is anyone out there?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

MLT Creative

SEPTEMBER 30, 2011

October 5, BMA Atlanta October Keynote Event Atlanta, GA: MLT Creative will be sponsoring this dynamic B2B marketing event featuring one of the USA’s most engaging marketing speakers, Jay Baer. It includes things such as workshops and how-to breakout events on relevant topics to marketers. At the 2011 Sales 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40