KoMarketing Associates

OCTOBER 21, 2014

During one of these waves of nostalgia, I made a connection between Halloween and my job as a content marketer…and then another…and another. In fact, some of my fondest Halloween memories have a direct correlation with content marketing best practices. Learn from the Competition. Image source ). Image source ).

Content Marketing 120

Content Marketing Content RSS Paid Search Agency 120

SocialPilot

JANUARY 31, 2024

To stay ahead of the competition, thinking strategically and innovatively is necessary, and it starts with having an impeccable marketing campaign. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies.

Case Study 90

Case Study Case Studies Work Management Studies 90

KoMarketing Associates

AUGUST 14, 2014

As a content marketer, fully understanding the ins-and-outs of these organizations and the industries they’re a part of is an essential step to take before the content strategy can take shape. By doing so, the content team can then create a strategy that aligns with the strengths of the organization.

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

KoMarketing Associates

JULY 22, 2014

If you’re like me, you spend a good amount of time scrolling through content marketing blogs for advice and suggestions that will give your content a leg up. Don’t get stuck reinventing the wheel with your content marketing! Long-Form Content. Comprehensive “How-to” Posts.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

MLT Creative

JULY 28, 2011

Chapman, chief content officers for Marketing Profs, emphasize that “content is king” online. This book breaks down the steps and provides a navigable road map for attaining your content strategy goals. Develop a schedule for your content. Think like a publisher. Solve problems, don’t sell.

Rules 40

Rules Buzz B2B Paid Search Agency 40

Hinge Marketing

MAY 20, 2019

Content marketing is changing the way professional services are bought and sold. And educational content is the new currency of the professional services marketplace. Content marketing is the strategy that turns that content into profits. Content Marketing—A Better Way. What is Content?

Planning 92

Planning Marketing Plans Service Content Marketing 92

Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons. Direct mail? Don’t show up saying “we want to be your agency.&# Embrace Math.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Writing on the Web

JUNE 30, 2010

Post on Google Buzz. 3 Key Content Pieces for Starting an Online Business. How to Start “a Little Online Business …&#. 4 Time-Saving Tips for Social Media Marketing. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Share this on Mixx.

Ning 100

Ning Content Marketing Digg Business 100

Writing on the Web

SEPTEMBER 25, 2013

In my ebook Content Marketing with Blogs , I suggest business blog posts should be written with the 4 E’s as a guide: What you publish on your business blog should: Entertain. Joe is known as the godfather of content marketing as he has been a long-time promoter of quality content for marketing purposes.

Business Blogging 100

Business Blogging Business Content Buzz 100

KoMarketing Associates

JANUARY 15, 2015

Now, I’m not suggesting that content marketers follow the Underwoods’ lead per se (because that would be nuts), but their brand of “ruthless pragmatism” does deserve to be held under the microscope. Content marketing can (and should) take on a similar long game. Why should not same not be true of content marketing?

Content Marketing 120

Content Marketing Content Marketing & Strategy Differentiation 120

Biznology

JUNE 26, 2018

Micro-Influencer Marketing Can Jumpstart Site Traffic and Brand Awareness. To us at Gerris Corp, word-of-mouth and buzz marketing is not about being the most attractive new brand in the room and sitting back, waiting to be discovered. As I have shared endlessly, being pretty isn’t enough for social media marketing.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

KoMarketing Associates

JUNE 16, 2014

As my World Cup fever symptoms begins to take hold, I’ve started to draw some comparisons of this year’s event to my job as a content marketer. So, without further delay, here are the 5 lessons I believe content marketers can take from the 2014 World Cup: 1. Credit: www.forzaitalianfootball.com.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Writing on the Web

JULY 12, 2010

You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Otherwise, you may be creating a great brand, great thought leadership, great content… and so what?

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

JULY 13, 2010

What are the three biggest challenges to marketing your business? I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m Search Engine Optimized content on blogs, web pages, articles, social media profiles.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

NOVEMBER 22, 2010

What additional steps should smart content marketers take to get results from blogging? Post on Google Buzz. Related posts: Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Build a Product Funnel on Your Blog through Content Marketing. Blog this on Blogger. Share this on del.icio.us.

Top of Funnel 100

Top of Funnel Content Marketing Digg Content 100

KoMarketing Associates

DECEMBER 3, 2015

Including content marketing. Let’s break down the top 9 reasons why Home Alone is absolutely clutch viewing material for content marketers and why it is literally filled with learning opportunities: “Run, Rudolph Run”. Content Marketing Takeaway: Never give up! It’s timeless. Pretty much every kid’s dream.

Content Marketing 120

Content Marketing Planning CMS Development Content 120

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. Writing on my blog is my way of reaching out to people looking for ways to write content on the Web so that they can get found, get known and get new business.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

SEPTEMBER 20, 2010

The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics. Content marketing isn’t a buzz word because marketing people just like new buzzes. Writing content for the Web is different.

Buzz 100

Buzz Digg Content Rules 100

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Table of Contents 1. Social Media Marketing + Michael A.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Writing on the Web

JULY 8, 2010

In a recent poll , I asked readers if their marketing tasks were easier, faster, more effective since publishing a website or blog… Half of respondents said yes , significantly better results since doing web marketing. Post on Google Buzz. Related posts: Business Results from Online Content Marketing?

Ning 100

Ning Content Marketing Digg Buzz 100

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. Or, as the Content Marketing Institute recommends , “Be customer-centric.”. Are they sharing those videos and your other content?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Writing on the Web

OCTOBER 27, 2010

How can content marketers create content that engages – truly engages – the emotions of readers ? This is important stuff for content marketers to grasp and use when creating content that engages the hearts and minds of readers. Post on Google Buzz. Engaging Content: Start with Why.

Digg 100

Digg Content Trigger Marketing Buzz 100

Writing on the Web

MARCH 14, 2011

Content marketing with videos is a key marketing tool, and it’s getting easier to do. This is key for content marketing. I don’t really, but for content marketing to work you need as much content as you can, in all forms. Post on Google Buzz. I just love this service.

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Writing on the Web

DECEMBER 13, 2010

Which is why they are my clients … they need content and they need to publish on the web – blogs, e-newsletters, ebooks, etc.). Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. Post on Google Buzz.

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

NOVEMBER 9, 2010

This company publishes a gaming guide to show “noobs” how to rapidly improve their online game scores. It’s their key content marketing piece, and there are others. Post on Google Buzz. Related posts: Content Marketing to a Caveman’s Brain. Add this to Google Bookmarks. Add this to Google Reader.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

SEPTEMBER 3, 2010

How do you write compelling content that attracts and engages readers? This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and web pages. First, let’s deal with the compelling content thing. Post on Google Buzz. Add this to Google Reader.

Digg 100

Digg Trigger Marketing Content Buzz 100

Writing on the Web

SEPTEMBER 29, 2010

What does it mean to write content that “engages&# readers? What the heck is engaging content ? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. Post on Google Buzz. Ping this on Ping.fm.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JULY 2, 2010

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? The post was about staying on target with your business goals when you create content for your blog. Post on Google Buzz. 7 Keys to Content Marketing on a Business Blog: Why a blog is not a newsletter.

Personalization 100

Personalization Ning Business Digg 100

Writing on the Web

SEPTEMBER 2, 2010

Here’s what’s coming soon: I’m preparing to deliver a big webinar series on better blog writing , and a live workshop on the psychology of content marketing for an ad agency in the Netherlands in November. Post on Google Buzz. Content Marketing Results: 18 Ways to NOT Get Blog Traffic.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

NOVEMBER 11, 2010

What are two key elements to creating content that get results? I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. Emotion and narrative … Remember these two crucial keys to content marketing. Post on Google Buzz.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

SEPTEMBER 24, 2011

The rules haven’t changed, but it’s surprising how many people start writing web content without regard for the basics. Content marketing is a buzz word not just because marketing people like new buzzes. Smart marketers know the rules and follow them. I’d love to hear from you.

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

OCTOBER 11, 2010

We may think we’re fair and all-inclusive , but our brains operate surreptitiously, sending us intuitive messages that influence our speech, our decisions and our behavior… and if you’re a content marketer, it will permeate the content you write ! Post on Google Buzz. Don’t believe me? Tweet This!

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

SEPTEMBER 22, 2010

Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. By that I mean, your content should follow a sequence, touching on the following emotions: Negative , a painful problem , a fear. Post on Google Buzz. Email this via Gmail.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? And then publish a lot of content in many different forms. Outsourcing your content needs will save you a lot of time, but only if you do it right.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

APRIL 16, 2011

Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Are you getting results from your content marketing? If these marketing tools were people, would you give them a raise … or fire their butts? ET: Time Saving Tips for Content Marketing Results.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

SEPTEMBER 28, 2010

Here’s a key element for writing content that inspires clients to take action: What does your business believe in? This is a marketing question. You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. Post on Google Buzz. Expose your beliefs.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

AUGUST 25, 2010

Content marketing, even with a strategy and a plan , has a lot of decision points along the way. Do you think this is important to do if you’re creating content that leads people to make decisions ? Post on Google Buzz. Related posts: The Brain Science of Online Persuasion. Go try it and have fun.

Digg 100

Digg Content Buzz Landing Pages 100