Valasys

NOVEMBER 21, 2019

Targeting the right audiences at the right time & during their specific stages in the buying cycles is amongst the foremost benefits of Intent data which congeals intent data amongst the B2B marketing trends & studies that every marketer should know.

Planning 58

Planning Studies B2B Marketing Trends 58

PureB2B

MAY 30, 2022

Whether you’re seeking to improve your company’s account targeting and sales intelligence, or simply trying to better understand best practices around customer acquisition, we hope that this article helps you understand why you should be using technographic data. What hardware and software they are using? Which tools and applications?

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

Valasys

JANUARY 17, 2020

This is possible by getting the audience targeting right. In terms of marketing, staying close to B2B customers means that marketers have to get the targeting of their buyer personas right. Missing out on the proper targeting of the personas would mean that your promotions & advertisements mean nothing for your B2B customers.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Everything Technology Marketing

APRIL 8, 2010

They want to be able to engage with a vendor when they are ready and actively seek out advice, often very late in the buying cycle, and have the vendor guide them through a complex buying and problem solving process - outsourcing part of the buying process to the vendor community if you will.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Valasys

SEPTEMBER 30, 2019

BrightTALK launched its buying-intent targeting tool called Intent Leads early in the year 2019 to provide its B2B clients with a full-funnel suite of demand generation & lead generation products. The tool helped the B2B brands identify the prospective leads possessing the buying-intent.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

Valasys

AUGUST 2, 2019

The B2B industry flourishes by capturing the interests of the buyer personas based on their past buying preferences & researching habits, their demographic, firmographic, technographic & psychographic data. Promoting Cross-Functioning between Content & other Marketing Strategies: .

Marketing AI 40

Marketing AI Enterprise Management B2B Marketing Trends 40

Valasys

OCTOBER 22, 2019

To optimize the sales conversions, the prospects need to be delivered with specific pieces of content resonating with the areas of interest the prospects – at specific stages of buying cycles. Geo-targeting: Geo-targeting optimizes the ads for the targeted geographies.

B2B Sales 45

B2B Sales Top of Funnel Optimization B2B Marketing 45

Valasys

DECEMBER 16, 2019

As targeting becomes more tailored & hyper-personalized, more & more ads are served to the target audiences. B2B SaaS companies operate differently than other businesses – the product isn’t physical, the purchasing process usually isn’t self-service & the buying cycle is often prolonged beyond expectation.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

JUNE 10, 2019

ABM integrated with inbound marketing practices generates the best results for companies, as specific decision makers within a company are targeted as opposed to only inbound marketing which targets all the people within a company. Following are some Key Performance Metrics (KPIs) at each stage of the funnel: Top Funnel KPIs.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Valasys

AUGUST 16, 2019

Specifically focusing on the demographic, firmographic, technographic, firmographic as well as psychographic digital footprints left by the prospects throughout their buying cycles the marketers can focus on improving personalization which in turn helps in customer retention a well in acquiring new customers.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Online Marketing Institute

MAY 24, 2009

Buying Cycle – You have a customer – now what? Buying Cycle – What happens after you close the de. Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? to segment and target relevant markets. to segment and target relevant markets.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Adobe Experience Cloud Blog

MARCH 28, 2013

To promote content relevant to recipients, you need to know something about each of them; only then can you target effectively. Once you know something about your targets’ preferences and interests, demographics, and location, for example, it’s much easier to ensure you are delivering the right content.

Conversion 48

Conversion Content Psychographics B2B Thought Leadership 48

Valasys

SEPTEMBER 27, 2019

The customers’ journey has evolved & so, the marketers too have shifted their focus to the intent based targeting of the prospects to optimize their experiences. The customer research is now just not limited to the awareness stage of the buyers’ cycle but is equally spurred across all the stages of customers’ buying cycles.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Vidyard

SEPTEMBER 17, 2013

What Marketers are Missing As a marketer, I see the volume of webinars firsthand: in the last two weeks alone, I’ve received over 80 emails offering an invite, a reminder, or a follow up to someone’s webinar, and often I’m not even in their target market. Their goal, it seems, is to increase attendees no matter the cost. .”

Webinar Metrics 51

Webinar Metrics Sales Management ROI Top of Funnel 51

Valasys

MAY 27, 2020

Define and Discover Your Target Audience. Also, the content strategy should give importance to the stages in the buying cycles of the ideal prospects. You can discover your ideal personas by performing extensive research, surveys, and interviewing the target audience groups. Write Better Headlines.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Valasys

MARCH 5, 2020

Intent data combines the demographic, firmographic, psychographic, technographic as well as the past browsing histories, cookie-data and the purchase histories of the existing customers as well as the prospects to deduce the most appropriate reason for them to research.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

AUGUST 19, 2019

The market can be desirably segmented by the brands to target their most relevant personas. The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. This helps them in designing their content strategies around the areas of interest of their target audiences. .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

AUGUST 29, 2019

Optimize for Local SEO by Creating the Pieces of Content being researched by the local Prospects : If the brands have their physical presence in certain geographies, optimizing for local SEO is a must – whether or not the physical location of the brand is one of their top targeted geographies.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Valasys

JULY 12, 2019

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

JULY 29, 2019

The perpetual brand proposition of a product or service that the existing & potential customers might have in their minds helps create hyper-personalized targeting strategies, to optimize the experiences of the prospects through omnichannel marketing endeavors.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

SEPTEMBER 10, 2019

Not only that, the brands need to provide seamlessly excellent users’ experiences (UX) to their customers at each stage of their buying cycles, across omnichannel & also need to provide them with exemplary after-sales services to delight them, & to inspire the positive words to complement the marketing endeavors.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Launch Marketing

MAY 3, 2023

B2B demand generation can seem complex, but keep in mind the main goal; appeal to the target audience and entice them to engage with your brand, eventually turning them into a lead. Start with your Target Audience If there is no clear understanding of your target audience, it can be difficult to put together marketing campaigns.

Demand Generation 114

Demand Generation Lead Ranking Marketing Qualified Leads Demand 114

Valasys

JULY 23, 2019

This comprehensive solution allows B2B & ABM (Account-Based Marketing) marketers to precisely identify & activate separate accounts for customers & prospects when they engage with the product or services of their choice showing a buying intent. They connect the marketers with the key decision makers.

Intent Data 8

Intent Data Intent Marketing AI Enterprise Management 8

SalesIntel

SEPTEMBER 21, 2021

A clear understanding of the distinction between MQLs and SQLs, as well as a smooth transition of leads from marketing into sales as they travel through your funnel, are essential to achieving your revenue target. Create Content for All Stages of the Buying Cycle. It’s still a big financial undertaking.

Sales Qualified Leads 52

Sales Qualified Leads Tactics Marketing Automation Services Lead Ranking 52

Valasys

JULY 16, 2019

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

AUGUST 9, 2019

The mid-2000s witnessed link building & keyword stuffing as main practices, which are still in practice ; however, they soon became lackluster in late-2000s when Google updated their algorithm, which was inclined towards intent-based targeting of the prospects.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

AUGUST 20, 2019

People, while in various stages of their buying cycles, like to be treated as people & love to buy from people rather than brands. Personas can be based on diverse factors such as demographics, job industries & income levels, their areas of interests, personalities, behaviors & motivations. .

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

NOVEMBER 4, 2019

The experience-economy is in turn driven by a knowledge-based answering framework – wherein the marketers need to research their ideal personas & serve them with personalized content at each stage of their respective buying cycles to improve their experiences & ultimately accentuate the bottom-line conversions.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

AUGUST 6, 2019

Identify your Buyer Persona & Focus On Targeting a Niche-Specific Market: According to Jennifer, Marketing Manager at Alexa, targeting is an indispensable part of marketing & she quotes its imperativeness as under: “In marketing, if you are trying to talk to everybody, you’re not reaching anybody.”

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 8, 2019

Improving the Personalization by Data-driven Insights : The modern B2B marketing thrives on segmenting the prospects into specific clusters & targeting them based on their demographic, technographic, psychographic, fit-data, as well as data gathered from their past researching habits & purchase insights.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

APRIL 3, 2020

This insight can further aid the market basket analysis to drive better targeting and optimize the revenue results. The audience segmentation is based on several criteria such as demographic, firmographic, technographic, psychographic, fit-data, intent-data , past browsing history, research methodologies and buying behaviors of the customers.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

SalesIntel

OCTOBER 16, 2023

Targeted content and messages help people feel more connected with one another, and with brands. Influences customer buying behavior Consumers want brands to know them on a personal level, and ensure that they can provide them with the necessary solutions they desire.

ROI 40

ROI B2B Marketing Personalization Planning 40

Valasys

JULY 9, 2019

One-to-One ABM: An ABM strategy wherein marketers work with a single account to individually implement hyper-targeted campaign strategies to win them as sales leads is termed one-to-one ABM. ABM helps marketers achieve their bottom-line goal of Conversion Rate Optimization (CRO). One-to-Few ABM: .

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

B2B Marketing Traction

OCTOBER 1, 2009

Have you done not only a demographic (age, income, sex, title) but a psychographic (wants and needs, fears, personality) profile of your prospective customers? They won’t listen to you unless you speak their language and appeal to their psychographic profile. Understand the stages of your prospects’ buy cycle.

Psychographics 100

Psychographics Campaigns Planning RSS 100

Valasys

SEPTEMBER 20, 2019

Undoubtedly the realm of B2B content marketing is not only fiercely competitive but is also filled with a lot of challenges including optimizing the niche technology & targeting, streamlining the long buying cycles of the prospects & standing out in a market studded with the same high-volume keywords.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Hubspot

SEPTEMBER 26, 2013

When blogging for a business, an inbound marketer should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers. Then, you’ll want to ensure it aligns with your target audience. Okay, rhymes with “gene.”

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Valasys

JULY 25, 2019

The B2B marketers these days utilize the data gathered from the intent-based signaling of the prospects, which includes scrutiny of their demographic, psychographic, firmographic, “fit-data”, technographic insights, along with their past buying behavior, research methodologies & browsing habits.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45