Remove Buying Cycle Remove Demographics Remove Psychographic Remove Target

Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

Buying Cycle – You have a customer – now what? Buying Cycle – What happens after you close the de. ► April ( 5 ) Buying Cycle – Moving to Decision and Purchase Buying Cycle – Interest, Research & Consideration Buying Cycle – Sideline Goldmine The Buying Cycle Disconnect How do you define Customer Value? Trying to get a handle on Company Psychographics?

BrightTALK Unveils new insights tool for B2B Marketers to Target the Buying Intent


On the 30 th of September 2019, BrightTALK announced its new insights tool to aid in the level of precision of its buying intent-based marketing product named Intent Leads. The tool helps customers gauze the buying behaviors of their niche-specific prospects. BrightTALK launched its buying-intent targeting tool called Intent Leads early in the year 2019 to provide its B2B clients with a full-funnel suite of demand generation & lead generation products.


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6 Remarkable Benefits of Strategic Content Mapping


Strategic content mapping is an orchestrated plan to deliver the right content to the right people at the right time to help customers sail through the specific stages of their buying cycles and to figure-out the opportunities to better address the pain-points of your customers.

How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing


Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. SoLoMo refers to an integrated approach that involves the targeting of buyer personas across social media platforms, targeting local audiences & mobile marketing for the purpose of acquiring new customers for B2B businesses & retaining existing ones.

6 Proven Ways to Improve Inbound Lead Generation


By providing high-quality, relevant information tailored to the pain-points of the prospects, at each stage of their buying cycles, marketers can ensure that ongoing communication is established to nurture the leads down the sales funnel.

Reach Key Decision Makers and Improve Your Webinar ROI


What Marketers are Missing As a marketer, I see the volume of webinars firsthand: in the last two weeks alone, I’ve received over 80 emails offering an invite, a reminder, or a follow up to someone’s webinar, and often I’m not even in their target market. This however results in dissatisfaction from sales: I’ve heard many complaints from sales reps and marketers about this, including: “The webinar attendees aren’t ready to buy yet.”

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How Intent Data Analysis Helps B2B Companies Boost ROI


Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. Clearly, organizations need to focus more on buying intent and engagement of their buyer persona rather than being concerned about the size of their ideal buyer persona. Are the visitors on the website really interested in buying products or services or are they majorly looking for after-sales services?

How to Design, Manage & Optimize Multichannel B2B Content Strategies


As the researching habits of the buying prospects have evolved, they have started using diverse platforms for research. While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles. Prelude.

How to Scale Up Personalization to Streamline B2B Sales Cycle


Scaling up personalization, to streamline sales helps customers sail quickly through the sales cycle, resulting in optimized the sales conversions. Using personalization, to streamline sales cycle isn’t something new in a data-driven marketing world.

B2B Marketing Trends & Studies That Every Marketer Should Know


Keeping an eye on the B2B marketing trends & studies that every marketer should know, helps marketers quantify their endeavors in terms of marketing statistics & assists them to focus on & optimize their SEO, content marketing, social media, video marketing, lead generation, advertising & email marketing endeavors, so that they can connect with their customers & optimize their reach to the target audience to boost conversions. Prologue.

How To Make Sure Your Drip Marketing Campaigns Are Not Water Torture

B2B Marketing Traction

Have you done not only a demographic (age, income, sex, title) but a psychographic (wants and needs, fears, personality) profile of your prospective customers? They won’t listen to you unless you speak their language and appeal to their psychographic profile. Understand the stages of your prospects’ buy cycle. Do you know when your prospect is most likely to buy? Do you ask for their buying timeframe when they take action? Tweet.

How B2B Marketers can stay close to their Customers


This is possible by getting the audience targeting right. In terms of marketing, staying close to B2B customers means that marketers have to get the targeting of their buyer personas right. B2B marketers need to rely on niche-specific targeting strategies.

#10 Best Practices for Effective Lead Nurturing


B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. Leveraging Targeted Content Strategy.

How to Incorporate Personalization in the Email Marketing Campaigns


People, while in various stages of their buying cycles, like to be treated as people & love to buy from people rather than brands. Personalized emails improve customers’ experiences as right pieces of information are sent across to the right set of people at the right time which ultimately helps in increasing the sales revenues & expediting the journey of the individual prospects through their buying cycles. Prelude.

Nine Variables To Consider When Creating Remarkable Content

Marketing Insider Group

Below is the list of variables we consider when creating content; during the planning cycles, we go down the list to make sure we are considering everything. Target Audience: Whom are we trying to get to read this? For this you want to understand both demographic variables (title, role, company size, industry) and psychographic variables (what keeps them awake at night?). Funnel Segment: Where will the buyer we are trying to reach be in their buying cycle?

7 Most Sizzling B2B Marketing Trends in 2019


The B2B industry flourishes by capturing the interests of the buyer personas based on their past buying preferences & researching habits, their demographic, firmographic, technographic & psychographic data. ” A detailed buyer persona is essential for helping marketers identify ways to use targeting in the marketing & drill down into a more specific niche market.

Benefits of Content Personalization for B2B Marketers


The experience-economy is in turn driven by a knowledge-based answering framework – wherein the marketers need to research their ideal personas & serve them with personalized content at each stage of their respective buying cycles to improve their experiences & ultimately accentuate the bottom-line conversions. Optimized customer experiences streamline the buying cycle & bolster the sales revenue for the customers. Prologue.


How the Evolving & Intelligent CRMs powered by AI Aid B2B Businesses


Modern CRMs analyze customers’ data based on their research methodologies on the web, as well as based on their past buying behaviors. Specifically focusing on the demographic, firmographic, technographic, firmographic as well as psychographic digital footprints left by the prospects throughout their buying cycles the marketers can focus on improving personalization which in turn helps in customer retention a well in acquiring new customers. Preface.

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Top Facebook Ad ideas for B2B SaaS Businesses


As targeting becomes more tailored & hyper-personalized, more & more ads are served to the target audiences. Audiences targeting comprises of two stages which are prospecting & remarketing.


10 Powerful B2B Marketing Strategies to Optimize Sales Conversions


To optimize the sales conversions, the prospects need to be delivered with specific pieces of content resonating with the areas of interest the prospects – at specific stages of buying cycles. Use SEO & PPC Strategies to Optimize Quality Traffic: To reach the niche-specific prospects, the marketers must focus on increasing traffic by targeting the niche-specific keywords. Geo-targeting: Geo-targeting optimizes the ads for the targeted geographies.

Improving Content Conversion with Dynamic Content


To promote content relevant to recipients, you need to know something about each of them; only then can you target effectively. Once you know something about your targets’ preferences and interests, demographics, and location, for example, it’s much easier to ensure you are delivering the right content. Past behavior: Responses to emails or actions taken on your website can help inform a person’s interests and/or place in the buying cycle.

Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)


ABM integrated with inbound marketing practices generates the best results for companies, as specific decision makers within a company are targeted as opposed to only inbound marketing which targets all the people within a company. the demographic, firmographic, psychographic, fit-data & technographic data) helps the B2B marketers achieve their goal of Conversion Rate Optimization (CRO).

Top 10 SEO Copywriting Tips to Improve Your Website Conversion Rate


Define and Discover Your Target Audience. Also, the content strategy should give importance to the stages in the buying cycles of the ideal prospects. You can discover your ideal personas by performing extensive research, surveys, and interviewing the target audience groups.

21 Steps to be Successful in B2B eCommerce


As such, to be successful in B2B eCommerce, the firms need to suffice the ever-evolving demands of their customers and need to address the precise needs of the customers through each of the stages in their buyers’ cycle.

SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability


The mid-2000s witnessed link building & keyword stuffing as main practices, which are still in practice ; however, they soon became lackluster in late-2000s when Google updated their algorithm, which was inclined towards intent-based targeting of the prospects. Early 2010 saw Google enforcing stringent algorithms to get rid of spam-based optimization – in particular, the link-buying Black Hat SEO strategies that had become dreary & deteriorative. Prelude.

6 Tips to Evolve Your Content Strategy in 2020


Intent data combines the demographic, firmographic, psychographic, technographic as well as the past browsing histories, cookie-data and the purchase histories of the existing customers as well as the prospects to deduce the most appropriate reason for them to research.


10 Tips for B2B Marketers to Excel at Customer Experience Management (CXM)


The customers’ journey has evolved & so, the marketers too have shifted their focus to the intent based targeting of the prospects to optimize their experiences. The customer research is now just not limited to the awareness stage of the buyers’ cycle but is equally spurred across all the stages of customers’ buying cycles. CXM is a goal equally important to marketers as the sales endeavors & runs simultaneously to the sales cycle optimization process.


How B2B Brands can invigorate Voice Search SEO to Scale-up their Sales Revenues


Optimize for Local SEO by Creating the Pieces of Content being researched by the local Prospects : If the brands have their physical presence in certain geographies, optimizing for local SEO is a must – whether or not the physical location of the brand is one of their top targeted geographies. Researching relevant long-tail keywords & targeting them in the pieces of content on the website can help satiate the natural language queries. Prologue.

Killer Questions to Ask Before Starting a White Paper Project

Ambal's Amusings

" Who is the Target Reader? So taking into consideration both situations, here are my three questions: Question #1: Who is the Target Reader? This question is a natural for every white paper writer because if you don’t know every aspect about your target audience, it becomes impossible to craft an effective paper that will achieve your designated marketing goals. “ Where will the white paper be used in the sales cycle? Question #3: Sales Cycle Fit?

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Optimizing Email Marketing in 2019: 11 Research-Baked Essentials


The power of emails is immense & as an essential element of B2B marketing arsenal it possesses the capability of attracting, engaging & converting the buying prospects into the actual customers. Furthermore, improving the personalization with the help of data-driven insights helps the marketers in expediting & optimizing sales conversion through the hyper-targeted omnichannel campaigns. Most of the buying prospects research about their buying preferences using a mobile.

7 Reasons to Use Content Marketing for the B2B Lead Generation


The market can be desirably segmented by the brands to target their most relevant personas. The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits.


How to Orchestrate ABM for Optimized Sales Conversions


Account-based marketing (ABM) is an strategic approach towards architecting, measuring, evaluating & optimizing hyper-targeted marketing programs & other precise tactics to delve into the details about the specific business accounts before optimizing the users’ experience (UX) for the key decision-makers holding those accounts, to in-turn expedite the sales funnel, increase the integration between the marketing & the sales teams & finally to maximize the sales conversions.

10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019


Identify your Buyer Persona & Focus On Targeting a Niche-Specific Market: According to Jennifer, Marketing Manager at Alexa, targeting is an indispensable part of marketing & she quotes its imperativeness as under: “In marketing, if you are trying to talk to everybody, you’re not reaching anybody.” Using brand segmentation, brands get more specific about their target market. Prelude: B2B marketing is an ever-evolving field.


5 Reasons to use Emotional Analytics in B2B Marketing


The perpetual brand proposition of a product or service that the existing & potential customers might have in their minds helps create hyper-personalized targeting strategies, to optimize the experiences of the prospects through omnichannel marketing endeavors. Writing blog posts after researching the most common keywords being searched for by the prospects during their buying cycles helps the marketers in evoking positive emotions such as trust in the minds of customers.


How to Optimize the Cost of B2B Marketing


Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing. B2B buying has always been a tricky proposition. Technology is virtually everywhere as an indispensable element of B2B marketing which helps the marketers in optimizing their sales revenues, by opting for hyper-targeted campaigns.


8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)


It is human psychology that they seek their family members, friends & colleagues before they make a buying decision. Not only that, the brands need to provide seamlessly excellent users’ experiences (UX) to their customers at each stage of their buying cycles, across omnichannel & also need to provide them with exemplary after-sales services to delight them, & to inspire the positive words to complement the marketing endeavors. Prologue.


Inbound Marketers & Growth Hackers: A B2B Enterprise Needs Both


Such a tactic ensures that a blog regains its vitality & its resourcefulness is restored for the buying prospects. The B2B marketers these days utilize the data gathered from the intent-based signaling of the prospects, which includes scrutiny of their demographic, psychographic, firmographic, “fit-data”, technographic insights, along with their past buying behavior, research methodologies & browsing habits. Prologue.