Buying Cycle, Copyright, Linkedin and Process

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

6 Steps To Executing A Content Strategy

Marketing Insider Group

NOVEMBER 27, 2012

Map the content to your customer buying cycle. You can help to deliver value to your audience through other people’s content, as long as it is appropriately attributed and transformed to protect their copyright. Then re-visit your objectives and start the process all over again. Photo Source.

Marketing & Strategy

Marketing & Strategy Content Copyright Buying Cycle

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Five Expert Copywriting Tips

Webbiquity

FEBRUARY 11, 2011

In this guest post, Patrick Schwerdtfeger outlines the “Motivating Sales Sequence&# sales process and how it relates to copy writing, starting with getting their attention (“The opening sentences need to jolt your readers to attention.&# ) and concluding with a call to action (“Be specific. Share this on LinkedIn.

Copywriting

Copywriting Tips Digg Copyright

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

NOVEMBER 1, 2010

You may have heard that social media can improve not only your more traditional tactics but also allows you to engage with your prospects sooner in the buying cycle. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Marketing Mix

Marketing Mix Social Media Social Marketing Media

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

Because B2B and industrial buyers tend to be more sophisticated in the use of online content in making their decision over the entire buying cycle. BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. All Rights Reserved.

Optimization

Optimization Web 2.0 Planning Buying Cycle

Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

JUNE 18, 2010

Many B2B marketers make the mistake of trying to push product details on prospects too early in the process. As an inbound marketing technique, it requires tremendous ability to analyze keywords, test and offer the best content for your prospects at each stage of the buying cycle, and optimize your landing pages continuously.

Tactics

Tactics Paid Search Agency Demand Generation Agencies Leads

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

In the video below, Holly explains their process. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? All I can say is WOW!

Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

NOVEMBER 4, 2010

We have also had success with creating specific content around each step in the buy cycle on each landing page. Later in evaluation stage, we provide things like head-to-head comparisons that when downloaded, we get some insight as to how deep they are in the buy process with some customized questions.

Landing Pages

Landing Pages Top of Funnel Paid Search Agency Work Management

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

NOVEMBER 4, 2010

We have also had success with creating specific content around each step in the buy cycle on each landing page. Later in evaluation stage, we provide things like head-to-head comparisons that when downloaded, we get some insight as to how deep they are in the buy process with some customized questions.

Landing Pages

Landing Pages Top of Funnel Paid Search Agency Work Management

B2B Lead Generation Blog: Lead Generation for the Complex Sale

markempa

OCTOBER 17, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Do you have to understand the customer buying cycle? Do you have to understand the customer buying cycle?

Lead Generation

Lead Generation Ideal Customer Profiles B2B Sales Generation

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision. Copyright © 2010 Tiecas, Inc.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics. These metrics are all linked to 10 stages in Sopheon’s sales process. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

ThomasNet study, 2006) For IT solutions in excess of $50,000, the most wanted data in the early stage awareness was price ( Source: Joint study done by MarketingSherpa and Enquiro , 2007) Today, a majority of industrial buying decisions begin online. We can only provide prices after a formal RFQ process 5.

Sales Management

Sales Management Pricing Price Marketing Websites

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. One-size-fits-all site content will not help you engage.

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

The “Mapping Marketing to the Transforming Buying Process,” report released by DemandGen Report revealed serious disconnects. Copyright © 2010 Tiecas, Inc. Unfortunately, the answer is a big NO. There is a breakdown between the customer’s reality of engagement and the B2B marketer’s perception of it. All Rights Reserved.

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. Valve sizing programs – these are great and easy to use tools for any manufacturer of valves for chemical, hydrocarbon and industrial process, power, water and wastewater industries.

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

But here’s the thing: Inbound Marketing Automation, like most complex issues, is a Process. If you don’t think of Inbound Marketing Automation this way, and then design your whole approach as a Process, your results will be less than hoped for. I like your steps for Continuous Process Improvements. of Tiecas, Inc.

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation

B2B Lead Generation Blog: Sales and Marketing as a Team: Five Tips to Improve Performance

markempa

JUNE 21, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Create content thats relevant for each stage of the buying cycle. Create content thats relevant for each stage of the buying cycle.

Lead Generation

Lead Generation B2B Sales B2B Thought Leadership B2B Marketing

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Copyright © 2010 Tiecas, Inc. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development. of Tiecas, Inc.

Planning

Planning B2B Marketing Emarketing B2B

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. You do a great job of showcasing your experts at Emerson Process Experts. Copyright © 2010 Tiecas, Inc. A B2B blog is the perfect online tool to accomplish that.

Web 2.0

Web 2.0 Buying Cycle B2B Blogger

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

AUGUST 20, 2010

They eat, breathe and sleep factor of safety or safety factor (used to provide a design margin over the theoretical design capacity to allow for uncertainty in the design process). Copyright © 2010 Tiecas, Inc. Lesson #5: Path of least resistance Engineers are taught to find the path of least resistance. All Rights Reserved.

Web 2.0

Web 2.0 Planning Buying Cycle Lead Scoring

B2B Lead Generation Blog: Google Makes Web Analytics Free but will it help your lead generation?

markempa

NOVEMBER 14, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So the challenge is connecting website log file data (analytics), with marketing data (inquiries) and then connecting them with the sales process.

Lead Generation

Lead Generation Analytics Generation Google

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

MAY 3, 2010

You want your business blog to become the hub that attracts traffic, establishes your credibility and ultimately, moves those readers forward in their decision making process and become paying customers. Copyright © 2010 Tiecas, Inc. How do you turn your business blog into a powerful sales tool? All Rights Reserved. Resources

Business Blogging

Business Blogging Web 2.0 Long Tail Marketing Business

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

Interview them and then connect all the dots to develop compelling content that will move the visitor and/or the prospect in their decision making process. Copyright © 2010 Tiecas, Inc. However, they may not be good at articulating those benefits and features. They can wax eloquently and endlessly about their solution. Resources

Marketing Websites

Marketing Websites Web 2.0 Work Management Buying Cycle

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. Copyright © 2010 Tiecas, Inc. Not every action or behavior needs to be tracked and measured. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. Resources

Email Marketing

Email Marketing Planning Web 2.0 BtoB

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

JULY 6, 2010

He explains it very well by saying, “Thus, for every feature about my company, the product that we use, the equipment that we operate or the process that we follow when completing work, I must transition the featured aspect into a believable benefit to the customer. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Resources

Features

Features Web 2.0 Planning Work Management

What Not To Do For Better B2B Customer Relationships

Industrial Marketing Today

JULY 1, 2010

These findings were consistent across most B2B industries with complex, multi-touch buying processes. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Marketing Automation Services

Marketing Automation Services Web 2.0 B2B Lead Ranking

2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

NOVEMBER 2, 2022

The Webexpeneses software suite provides additional solutions for automated invoice processing, corporate travel management, payments + reimbursements and, audit. With any time, anywhere access process payroll, and gain insights into pay and earnings trends. LEARN MORE. Built to help operate a business and meet compliance needs.

Enterprise Management

Enterprise Management Digital Asset Management Work Management Marketing Management

Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

AUGUST 24, 2010

The chart below shows how engineers and industrial buyers use the Internet in work-related purchases ( Source: 2010 GlobalSpec Industrial Buy Cycle Survey ). Manufacturers and industrial companies have now realized that the vast majority of their target audience is online during a major portion of the buying cycle.

Marketing Websites

Marketing Websites Marketing Budget Buying Cycle Web 2.0

2022 BEST SOFTWARE LIST

TrustRadius Marketing

NOVEMBER 2, 2022

The Webexpeneses software suite provides additional solutions for automated invoice processing, corporate travel management, payments + reimbursements and, audit. With any time, anywhere access process payroll, and gain insights into pay and earnings trends. LEARN MORE. Built to help operate a business and meet compliance needs.

Enterprise Management

Enterprise Management Digital Asset Management Work Management Marketing Management

2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS

TrustRadius Marketing

NOVEMBER 2, 2022

The Webexpeneses software suite provides additional solutions for automated invoice processing, corporate travel management, payments + reimbursements and, audit. With any time, anywhere access process payroll, and gain insights into pay and earnings trends. LEARN MORE. Built to help operate a business and meet compliance needs.

Enterprise Management

Enterprise Management Digital Asset Management Work Management Marketing Management

B2B Marketing Zone

Deconstructing the Four Stages of the Industrial Buy Cycle

Content Auditing and Mapping it to the Industrial Buy Cycle

Webinars

Trending Sources

6 Steps To Executing A Content Strategy

Webinars

Five Expert Copywriting Tips

Variety of Content is the Key in the Early Stages of the.

Integrate Social Media Into Your Marketing Mix

The Twofold Benefit of Optimizing Marketing Content

Need to Drive Leads? Try These Traditional Tactics Now

Generating More “Educated Leads” on a Small Budget

How To Shorten The B2B Buyer Cycle With Landing Pages

How To Shorten The B2B Buyer Cycle With Landing Pages

B2B Lead Generation Blog: Lead Generation for the Complex Sale

The Role of B2B Marketing is Shifting from Lead Generation to.

Using Content to Move Prospects Forward in the Sales Cycle

Industrial and B2B Customer Engagement Simplified

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

The Disconnect Between B2B Content Marketing and Customer Engagement

7 Strategies for Using Content to Market Industrial Products

Don't Count on Marketing Automation to Solve All Your Lead.

B2B Lead Generation Blog: Sales and Marketing as a Team: Five Tips to Improve Performance

7 “Rs” for B2B Marketing Content Planning

How to Use a B2B Blog to Win Customers and Influence Prospects

5 Things Industrial Marketers Must Do to Attract Engineers and.

B2B Lead Generation Blog: Google Makes Web Analytics Free but will it help your lead generation?

How to Make Your Business Blog Be All It Can Be

How Lack of Marketing Content Can Derail Your Website Redesign Project

High-Performance Email Marketing for Attracting and Engaging.

Translate Features into Benefits if You Want Your Marketing.

What Not To Do For Better B2B Customer Relationships

2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

Is Your Industrial Website Still Just a Business Card?

2022 BEST SOFTWARE LIST

2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS

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