Buying Cycle Case Studies Case Study Lead Generation 
Biznology
JULY 13, 2018
In both cases, you’re targeting an entire industry. Since they haven’t pinpointed what kind of solution they really want or need, their digital searches and colleague conversations are going to be fairly general. Case studies are a great example of content that works for these prospects. Evaluation. Comparison.
Adobe Experience Cloud Blog
FEBRUARY 11, 2020
This is where an advanced lead generation strategy comes in. The new generation of digitally savvy customers does a bulk of their product research online. In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. Step 1: Identify Your Target Customers.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Point
MAY 17, 2021
Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage.
markempa
APRIL 6, 2015
Tweet Ask most executives and marketers what salespeople need to sell in this economy, and they will say one thing: more leads. That’s why many marketing and lead generation programs tend to focus on quantity. An early-stage lead shouldn’t be expected to give up the same kind of details as a later-stage lead.
Webbiquity
JANUARY 19, 2023
In B2B marketing, decisions are often made by a committee or group within the company that involves several stakeholders who have an impact on the buying decision. This typically takes more time than in the case of individual consumer purchases where one person makes a simple decision based on their own needs and wants.
The Point
JULY 17, 2017
IMPACT : Ensure that your content library includes relevant late stage content that proves demonstrable ROI (ex: ROI calculators, ROI white papers, case studies). FINDING : 89% of respondents stated that winning vendors provided content that made it easier to show ROI and/or build a business case for the purchase.
The Point
APRIL 22, 2020
However, as much as it has a reputation as a way to generate “guaranteed” leads, content syndication is not a cure-all, and indeed, more than most demand generation channels, is likely to generate sales leads that gravitate towards the early stages of the buying cycle.
Expert insights. Personalized for you.
117 
Let's personalize your content