Zoominfo

MARCH 24, 2021

30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. In turn, sales and marketing efforts — from prospecting to running email campaigns — are less effective. With ongoing data hygiene maintenance, reps can barrel through call lists, spending more time connecting with quality prospects and leads.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Zoominfo

JUNE 26, 2020

Zoom relies on ZoomInfo’s actionable data and insights to power their go-to-market strategy and enable their sales reps to be more efficient and effective in their selling. HitYourNumber @zoom_us pic.twitter.com/V1FgN7mTph — ZoomInfo (@ZoomInfo) April 8, 2020. Find Your Buyer Personas.

Ideal Customer Profiles 246

Ideal Customer Profiles Marketing Analytics Tools Marketing & Strategy Marketing Strategy 246

Zoominfo

AUGUST 11, 2020

An ideal client profile should inform teams about potential clients that would make good prospects, as well as which ones aren’t. Improved Sales and Marketing Alignment: Instead of requiring prospects to cater to your sales and marketing processes, you can start to mold your strategies around prospective customers.

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Zoominfo

SEPTEMBER 23, 2020

From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure. Is ZoomInfo an integral part of your GTM strategy? pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019. GTM motions can fail for a variety of reasons.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Zoominfo

JUNE 28, 2023

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration. What is a Go-to-Market Strategy?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Zoominfo

DECEMBER 16, 2020

Without question, the functionality within CRMs, particularly Salesforce, can create a 360 degree view of the prospects and customers alike. ZoomInfo is here to change that with our latest release, Salesforce Sync. ZoomInfo Salesforce Sync for Territory Management. Let’s start with a reminder: CRMs have a purpose.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Zoominfo

JUNE 6, 2019

Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses. Prospecting strategies uncovers potential buyers, fuels an organization’s sales pipeline , and provides important context to future sales conversations. What Is B2B Sales Prospecting?

B2B Sales 100

B2B Sales Top of Funnel Cold Calling Buyer Personas 100

Zoominfo

NOVEMBER 13, 2018

Sales qualification is the act of evaluating potential prospects to determine whether they possess the characteristics that make them a good fit for your product or service. In simpler terms – qualifying a lead or prospect means determining whether or not they are worth your time. That’s where sales qualification comes in.

Allocation 100

Allocation Ideal Customer Profiles Buyer Personas Sales Qualified Leads 100

Zoominfo

AUGUST 4, 2020

What happens when you turn suspects into prospects? With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. Build Multiple Buyer Personas. How do you define a lead?

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

Zoominfo

MARCH 15, 2018

If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. This month’s round-up features topics like content marketing, managing prospect expectations, lead generation, and more. Let’s get into it! Continue Reading.

Account Based Marketing 113

Account Based Marketing Zoominfo B2B ABM 113

Salesforce Marketing Cloud

JANUARY 24, 2024

That prospective customer is identified typically based on online research designed to find individuals or businesses that match a company’s buyer persona. It’s an opportunity to introduce your product or service to a prospect who might not yet be aware of how it could benefit their business.

Cold Calling 69

Cold Calling Template Marketing Prospects Zoominfo 69

Zoominfo

JANUARY 11, 2021

Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. How do they compare to buyer personas?

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

Zoominfo

JUNE 25, 2019

The experts at ZoomInfo put together an infographic outlining the costly impact of data decay. Here are some statistics for you to pay attention to: 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. ZoomInfo can help you turn your rotten apples into apple pie!

Database Marketing 213

Database Marketing B2B Marketing Zoominfo B2B 213

Zoominfo

APRIL 23, 2019

Prospects respond much more warmly if they feel like you have ample expertise in serving clients just like them. Developing buyer personas can also help you source new clients. Holding events for existing clients and potential prospects is a great way to network and drum up new business. Create a story for prospects.

Marketing Management 145

Marketing Management Zoominfo Buyer Personas Case Studies 145

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. HitYourNumber @zoom_us pic.twitter.com/V1FgN7mTph — ZoomInfo (@ZoomInfo) April 8, 2020 How Do You Build A GTM Strategy? Find Your Buyer Personas Finding and organizing buyer personas is a way to define characteristics of different potential customers.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Zoominfo

APRIL 14, 2019

Steps to Creating Buyer Persona Profiles [Infographic]. 5 Reasons Your Sales Prospects Say No [Infographic]. For more information about improving your B2B marketing campaigns, contact ZoomInfo today. The post 4 Problems with Marketing Automation [Infographic] appeared first on ZoomInfo Blog.

Marketing Automation Services 174

Marketing Automation Services Marketing Automation Automation Zoominfo 174

Zoominfo

AUGUST 4, 2020

What happens when you turn suspects into prospects? With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. Build Multiple Buyer Personas. How do you define a lead?

Lead Ranking 195

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 195

Zoominfo

MARCH 6, 2021

Demographics might focus on gender, income, and ethnicity (handy for building buyer personas ). If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. link] — ZoomInfo (@ZoomInfo) January 27, 2021. Demographic and Firmographic Segmentation.

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. 2. You’re annoying your customers and prospects. In fact, we often recommend that marketers analyze their existing customer base to create buyer personas as the first step of any new marketing initiative.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Zoominfo

JUNE 5, 2019

Yet with the right tools and mindset, it’s possible to track down this elusive prospect. Luckily for you, we’ve gathered the clues you’ll need to get inside the mind of your passive prospects. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. By thinking like one!

Zoominfo 185

Zoominfo Buyer Personas Marketing Proposals Sales Qualified Leads 185

Zoominfo

FEBRUARY 12, 2019

25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Create buyer personas. First and foremost, effective lead management requires a deep understanding of the characteristics that make a prospect an ideal fit for your products and services.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

FEBRUARY 25, 2021

The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Read on to get the ins and outs of attracting prospects (and converting them into customers) with a step-by-step webinar formula. However, your buyers want to know how you can help them solve a business problem.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Zoominfo

MARCH 5, 2018

Take a collaborative approach to buyer personas. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. 93% of companies who exceed lead and revenue goals use personas. Distribute your buyer personas.

Sales Qualified Leads 201

Sales Qualified Leads Lead Scoring Lead Ranking Product 201

Zoominfo

OCTOBER 28, 2018

Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more. 5 Ways Technographics Improve Sales Prospecting.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Zoominfo

FEBRUARY 11, 2018

They build deep connections with their prospects by initiative relevant conversations and sending targeted content. Check out the infographic below for the steps on how to successfully target, engage, and score with your leads and prospects: Thanks for reading! This in turn develops into a trusting relationship.

Lead Scoring 157

Lead Scoring Lead Ranking Zoominfo Buyer Personas 157

Zoominfo

AUGUST 11, 2020

An ideal client profile informs teams about potential clients that would make good prospects, as well as which ones aren’t. Improved Sales and Marketing Alignment: Instead of requiring prospects to cater to your sales and marketing processes, you can start to mold your strategies around prospective customers.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 130

Zoominfo

FEBRUARY 5, 2019

We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. 5 Reasons Your Buyer Personas Aren’t Good Enough.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

JANUARY 28, 2018

In sales the other team your prospect and their defensive line is an objection to your sales pitch. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. The post Beating Your Prospect’s Defense [Infographic] appeared first on ZoomInfo Blog.

Zoominfo 153

Zoominfo Urgency Marketing Buyer Personas B2B Sales 153

Zoominfo

SEPTEMBER 23, 2020

From poorly thought out plans to unidentified buyer personas , a small crack in the foundation can lead to the crumbling of the entire structure. Is ZoomInfo an integral part of your GTM strategy? Case in point, Atlatl worked with ZoomInfo to refine its ICP, and conversion rates improved by 400% — from 1.8%

Marketing Analytics Tools 100

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 100

Zoominfo

JUNE 26, 2018

Yonatan Stern, CEO, Founder, & Cheif Scientist of ZoomInfo. It’s an ongoing process that changes all the time; what resonates with your prospects today might change tomorrow. Anna Fisher, Senior Director of Marketing, ZoomInfo. It’s important that your buyer personas take these changes into account.”.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Marketing Insider Group

JULY 10, 2023

The information is critical to building buyer personas that don’t suck. Buyer Intent Data Buyer intent data is an exploding field that uncovers online behaviors from your target audience. As the name suggests, you find out where prospects are in their buyer journeys and forecast who to target.

Budget Programs 237

Budget Programs Marketing Automation Services CMS Development Marketing Budget 237

Zoominfo

APRIL 18, 2019

The types of profiles created from these questions are called buyer personas and will help you greatly in tailoring your communications to these peoples’ needs. Once you’ve identified your different personas, create relevant talk tracks, voicemail scripts, email templates, and pitch templates for each one. ZoomInfo can help!

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140

Zoominfo

FEBRUARY 13, 2019

The point of list segmentation is to offer your customers and prospects a more personalized marketing experience. So, before you get started, it’s important to consider each of your buyer personas and the characteristics that set them apart. Once you have access to this data, analyze it as you would to create buyer personas.

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Zoominfo

NOVEMBER 1, 2018

Not only does social listening improve your content strategy, but it can also signal to your sales team which prospects are most likely to buy. Social sellers realize a 66% greater quota attainment than those using traditional prospecting techniques ( source ). Define your target audience by creating buyer personas.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Zoominfo

AUGUST 22, 2022

. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Identify your different value propositions and personas, and use the content you create as a vehicle to deliver those key messages.

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Zoominfo

JANUARY 11, 2021

Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. How do they compare to buyer personas?

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Enterprise Management Work Management 100