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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

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3 Digital Marketing Trends that Belong in Every Business Strategy

Navigate the Channel

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

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How to Sell AI Products [Tips from HubSpot Sales Reps]

Hubspot

Prospective buyers don’t always understand the landscape, prospects under (or over) estimate AI’s capabilities, and worries that AI could drive humans out of their role puts business leaders off AI. Cook claims that many businesses are not thinking big enough when it comes to adopting AI into their business.

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7 Sales Voicemail Mistakes + How to Recover [Advice from HubSpot Sales Reps]

Hubspot

Alli Kramer , Account Executive at HubSpot, shares a tip she learned from her previous HubSpot manager, Chaz Fiorino : "He always advised to send an email before you call your prospect. While this tactic isn’t a good fit for every business, it's something to consider. Cold calling as the first point of contact.

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4 Tips for Creating Viral Content

Walker Sands

According to HubSpot , content marketing gets three times more leads than paid search advertising, which might be why 81% of B2B companies use a blog as a content marketing tactic. To help get you started, here are some key takeaways from the book on how to effectively harness social influence and word-of-mouth to create viral content.

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With Over 300 Partners, HubSpot's Platform Is More Powerful Than Ever

Hubspot

At HubSpot, we’ve observed a shift in how our customers orchestrate software and piece together their tech stack. We see changes in how they leverage the connections between their different applications to power their businesses. HubSpot's Integrations Ecosystem Is Growing. Add Outgrow to your HubSpot instance here.

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6 Viral Video Marketing Examples That Will Never Get Old

Hubspot

What makes a video viral ? According to Dictionary.com , to go viral means to become “very popular by circulating quickly from person to person, especially through the internet.” So not only have we hand-picked our favorite viral marketing videos below -- we’ve also explained what we believe makes them so effective.