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17 Reasons Why Small Business Need (More) Video

Vidyard

Chances are, if you’re in marketing at a small business, you’ve got your hands in all sorts of jars. As a small business striving for that brand recognition and so dependent on loyal customers that keep coming back for more, this is crucial.

6 Business Challenges Every Small Business Struggles With (And How to Fix Them)

Hubspot

In the first few years of business, small companies come up against a lot of different challenges. Bureau of Labor Statistics , about 20% of small businesses fail by the end of their first year. 6 Small Business Problems & How to Fix Them. Business Dail

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ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

I spent part of last week at ICON16, Infusionsoft ’s annual combination of customer conference, revival meeting, and group therapy session for small business owners. These changes were evolutionary at best, but company leaders made clear this was on purpose: their current strategy is to make small improvements to ease of use, not add major new or deeper features. This is a major reason for developing the Small Business Success Method and baking it into the software.

Marketo Spark Targets Small Business Marketing Automation

Customer Experience Matrix

Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Most of these aren’t of interest to small business, and several involve additional charges even for Marketo’s regular packages. Marketo has discontinued its $1,200 per month Small Business Edition, which lacked some features now included with Spark. HubSpot and Act-On have similar pricing to Spark, while Pardot runs a bit higher.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. This makes it a system for both small business and service vendors: two of my four themes.

HubSpot Jumps into the CRM Marketplace

Customer Experience Matrix

Hell probably didn’t freeze over today but there might have been a light frost: after years of rejecting the option, HubSpot today announced it will offer a CRM system. Audience response was predictably enthusiastic, since CRM features have been much desired by HubSpot users and resellers for years. HubSpot hopes this will encourage adoption of CRM by sales reps who have rejected it because it took too much work for too little value.

Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. It worked brilliantly, and the campaign’s ability to generate qualified leads was described as “stunning.” Image Credit: HubSpot/PoweredbySearch.

How to Write a Bare-Bones Content Strategy for Small Business

Writtent

It’s no secret that that Oreo has a major budgetary advantage over your average small business. That being said, relevant content is within reach for your small business strategy. Several years ago, Marcus Sheridan was the struggling owner of a swimming pool business.

Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

Small businesses constantly cite cost as a major roadblock to adoption. Mautic certainly has an appeal for service vendors, since it removes the cost of payments to a HubSpot or Infusionsoft. But, for the most part, things worked efficiently and about as I expected.

Foursquare Launches Business Pages for Small Businesses and Brands

Hubspot

Today, location-based social network Foursquare launched business pages for brick-and-mortar small businesses as well as for large brands who may not have a store-front but want to engage Foursquare's userbase. Foursquare Business Pages for Venue Owners.

10 Ways Small Business Marketers Can Crush Big Competitors

Hubspot

If you're a small or medium sized business, you've probably set your sights on overtaking industry competitors that are in a similar stage of growth as you. Alright, let's get to work. But quality extends to every facet of your business. Connect with HubSpot

Startup Marketing: The Trick to Maximizing Growth with Minimum Effort

Vidyard

But I promise, simple is effective and I have seen this work. Without it, you can find yourself starting a Facebook page and posting status after status or article after article with no business results, yet still ticking the theoretical marketing checkbox!

How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers

Hubspot

Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. As you might imagine, we're working to build our products to serve as a strong foundation for your growth stack.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I ” Is Working From Home Becoming the Norm?

The 17 Best Social Media Management Tools

Webbiquity

Monitoring and managing even a moderately active business social media presence can be time-consuming. Enter your content into a queue and SocialFlow uses real-time data, along with your business rules, to determine what and when to publish through your social media accounts.

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How Small Businesses Can Leverage Emerging Technologies with @PhilSimon [@InboundNow #9]

Hubspot

Phil is the a uthor of Why New Systems Fail and The Next Wave of Technologies , and most recently The New Small. In the show we chat about: Some of the key concepts from his book The New Small. Win a signed copy of Phil's new book The New Small. Example: HubSpot ).

Genius and LoopFuse Are Acquired; Leadsius Picks Up the Freemium Banner

Customer Experience Matrix

Interestingly, both pursued a “freemium” strategy of offering their system for free to users with small databases. Since both vendors ultimately failed to survive, it might seem reasonable to conclude that freemium doesn’t work for B2B marketing automation, despite its successes elsewhere. But this week also saw the start of a big freemium push by Leadsius , a new small business marketing automation vendor I wrote about two weeks ago.

6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Despite the many business benefits of blogging , it remains an underutilized tactic. While blog adoption is actually slightly higher among small to midsized businesses (SMBs), roughly half are still not taking advantage of this medium.

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10 Steps to Effective Online Marketing For Small Businesses

Hubspot

The following is a guest post by Peter Rastello, the founder of Inbound Market Link , an Inbound Marketing agency specializing in helping small and medium, B2B and B2C businesses to succeed on the internet. Learn how to create an online marketing strategy for your business.

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10 of the Best Podcasts About Business and Management

Hubspot

We’re busy, we’re distracted, we’re ambitious, and we’re always on the hunt for new sources of inspiration. That’s why business management-oriented podcasts are so perfect for today’s professionals. 10 of the Best Podcasts About Business and Management.

Want to Work Better With Your Freelancers? Here are 9 Things They Wish You Knew

Hubspot

Once upon a time, I worked as a freelancer. So to help you establish a more productive working relationship with your contractors, I put together a list of things I always wished my customers knew about freelancing. 2) “I’d love a steady stream of work from you.”.

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HubSpot Expands Its Services But Stays Focused on Small Business

Customer Experience Matrix

Summary: HubSpot has continued to grow its customer base and expand its product. It's looking more like a conventional small-business marketing automation system every day. HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs. It is now working on more robust outbound email, support for mobile Web pages, and APIs foroutside developers to create add-on applications.

HubSpot's Strategy for Winning the Marketing Automation Horserace

Customer Experience Matrix

Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. The conference yielded a clear picture of HubSpot’s business strategy for the coming year. HubSpot originally focused on “top of funnel” or “inbound” marketing, which boils down to helping marketers to attract Web traffic.

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Small businesses willing to invest some effort should be pleased with the results. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. That would greatly limit the marketing automation vendors' business.

14 Free Tools That'll Make It Easier to Run Your Business

Hubspot

Taking a great idea and turning it into a real, functioning, successful business requires quite a bit of work, sweat, and coffee. That's why we've come up with a list of must-have tools for anyone running a business. 14 Free Tools to Help You Run Your Business.

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MeetUp Launches Perks Feature For Small Businesses

Hubspot

You have a business site online and want to get found for specific keywords. MeetUp.com has now made this interaction easier for local businesses. How does it work? Businesses and organizations offer ongoing deals, such as 20% off spa or 25% off dry cleaning.

A Small Business Owner's Guide To Building Credibility

Hubspot

As a small business owner, you recognize the importance of making people aware of your organization's credibility. For nearly 100 years the Better Business Bureau (BBB) helped you work towards that goal by rating reputable small businesses.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

What it’s clearly not , however, is a venue that businesses can afford to ignore. Getting Your Small Business Ready for Google+ by Blue Focus Marketing. Google+ Pro Tips Round-Up: Week 1 by Business Insider.

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How to Start a Business in 2017: A Complete Guide for Startup Entrepreneurs

Hubspot

When you start an online business, there are thousands of questions that need answering. How much money do you really need to start a business? You’ll quickly find that coming up with the idea for a new business is the easy part. HubSpot Marketing Free. Business License.

Blogging for Business: 58 Unbeatable Reasons to Run a Blog

Writtent

Merely having a static site for your business today is just not enough. In fact – without regular updates – such a website can even hurt your business. Blogging for business is a HUGE opportunity. ” Tweet (Source: HubSpot ).

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Then I was recruited to work in the Exhibitions Department.

Eight Factors to Consider When (Re)Launching a Business Blog

Webbiquity

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011.

The 28 Best Miscellaneous Online Tools for Marketers

Webbiquity

Welcome to the 47 th , and final (for now at least) post in the Best Online Business Tools series. The two-dozen-plus tools in this post, on the other hand, are those without a clear group (or at best a small group), most falling squarely into the “none of the above” category.

The 30 Best Content Curation Resources for Marketers and Business Pros

B2B Marketing Insider

When I first graduated from college almost 20 years ago, I quickly learned that I was not prepared to have conversations with experienced business professionals on the reality of the business challenges they were confronting. Disclosure: I am co-founder of Business 2 Community).

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. Possibly inspired by Social Media is Simpler Than You Think , John Jantsch explores five ways to use social media for common business tasks such as prospect follow-up and market research.

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Enterprise Website Pitfalls, Branding for Startups & More in HubSpot Content This Week

Hubspot

While many small businesses have been excited to convert their marketing strategies to the inbound methodology , larger corporations and enterprises haven''t been as quick to the draw. We spend a lot of time at HubSpot discussing how you can use content to fuel your marketing and sales.

Play Nice, You Two: How Marketing and IT Can Work Better Together

Hubspot

As marketing continues to embrace new technologies, there is a growing need to work seamlessly with the IT department to implement and manage their technology. how does marketing work collaboratively with IT? 1) Work with IT to establish single customer view.

The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Trying to treat social media like the old world of interruption-based advertising won’t work.

Terry Forsey Consulting Builds Business with Marketing Automation

Marketing Action

They were using a collection of specialized marketing tools to manage their campaigns and programs, but coordinating multi-channel programs and disparate tools was becoming more difficult, and they felt it was hampering the ability to scale the business. “We

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity

Whether you’ve a selection team working on this or the entire project has been delegated to you, here are nine critical considerations to keep in mind as you review and evaluate your options. There are several free social media monitoring tools that provide limited functionality but can serve as a starting point for small businesses; however, larger and more socially active organizations will quickly recognize a need for more sophisticated fee-based offerings.

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