Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. In the Content Marketing Webinar last week, I talked about communicating your back-story … the background about the why and who of your business. Our mirror neurons get triggered and we put ourselves into the story.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Valasys

DECEMBER 20, 2018

As a comparatively new method of website advertising, social bookmarking has become an innovative approach for marketers and is probably the most popular and optimized method. After that, businesses began to grow and marketers started taking advantage of these sites as a means to build relevant links and to bring in traffic and new customers.

Best Practices 61

Best Practices Digg Keywords Network Marketing 61

Writing on the Web

DECEMBER 15, 2010

Therefore your content needs to trigger to action. My client’s blogs and sites where I manage their content marketing. Harvard Business Review blogs. I feed information to them every day and respond to requests, even when I’m not actively marketing in person. 4 Time-Saving Tips for Social Media Marketing.

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

APRIL 19, 2011

How do you find your voice and create your brand story so that readers are inspired and emotionally triggered? How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. You need a brand story.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

JANUARY 11, 2011

More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. Here are some ideas for triggering stories: A negative story, a failure, a lesson learned. Related posts: Content Marketing Favorites: Telling Stories.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

AUGUST 12, 2010

I got an email from Debbie Weil that said something to the effect that every business should have a blog, and any idiot could get a blog published in about an hour. The real challenge is in making it an efficient marketing tool. It’s about smart content marketing. It’s about smart content marketing.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

NOVEMBER 16, 2010

You can’t get away with marketing to the thinking brain…Content marketing that gets good results is emotional marketing. It triggers neural networks to form, and as a result, the brain will be predisposed the next time it receives similar inputs. What does this mean to marketers? To business people?

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

JULY 7, 2010

I get asked about this by some of my consulting clients who are starting a new business or product launch. There are a couple key persuasion triggers to remember when composing sales content: Social proof. A perfect example can be seen on Internet marketing gurus sites. 4 Time-Saving Tips for Social Media Marketing.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. Writing on my blog is my way of reaching out to people looking for ways to write content on the Web so that they can get found, get known and get new business.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Convert

NOVEMBER 13, 2023

So, product managers, growth marketers, developers, founders, or anyone looking to enhance user experience and boost product adoption and retention, hang on to this. Embracing the scientific process is essential for adapting to market shifts and changing user preferences in a calculated manner—as opposed to haphazardly.

Product 52

Product Lead Ranking A/B testing Sample 52

Writing on the Web

OCTOBER 18, 2010

The Content Marketing Institute recently surveyed content marketers who report that’s their #1 challenge: How to write content that is “ engaging, “ that gets readers to pay attention, the compels them to take action. Content Marketing to a Caveman’s Brain. Let me know what you think. Post on Google Buzz.

Digg 100

Digg Content Tagging Marketing Proposals 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? The business marketer needs to build a deeper relationship with their prospect or buyer. Why would this be useful?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Hubspot

OCTOBER 5, 2017

Prospecting: The process of searching for potential customers, clients, or buyers in order to develop new business. Pain point: A prospect’s business need; this is what sales reps must identify in order to provide value and move them farther along in the sales cycle. For example, medium-sized businesses consisting of a larger team.

Budget Programs 101

Budget Programs Top of Funnel Tools Work Management 101

LeadSquared

OCTOBER 24, 2013

Your blog content should be relevant to what your customers are looking for or offer solutions to their business problem/queries. If you are setting up a business blog with monetization in mind, WordPress is a definite choice. Therefore a page with too many ads in the first fold triggers a negative signal to Google and it affects SEO.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

JULY 18, 2012

And Facebook’s size may be no defense against ultimate demise; it wasn’t all that long ago the MySpace was the largest social network, and the experience of social news site Digg—once valued at $100 million but sold recently for just 5% of that —is a cautionary tale.

Facebook 100

Facebook Google Digg Privacy 100

Customer Experience Matrix

NOVEMBER 29, 2010

Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. Its new clients are larger firms and half are switching from another marketing automation product that they found inadequate. This might foreshadow attrition problems at other vendors.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Writing on the Web

JUNE 13, 2011

The Content Marketing Institute hit a home-run with their question to content experts, “ How do you make content more engaging? &# This is an important post to read for anyone blogging and posting content to connect with readers. Deliver your marketing messages in different media as people like to receive information in different ways.

Tips 100

Tips Digg Buyer Personas Content 100

Webbiquity

FEBRUARY 21, 2011

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. How can you grow the size of your email marketing list?

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Writing on the Web

AUGUST 4, 2010

How can you appeal to readers’ emotions on a business-oriented site? If you want to write content that persuades readers to take action, you write about emotional triggers AND provide reasons to act. Effective content marketers, however, follow a unique, almost hidden pattern: Grab the audience’s attention ? Analyze it ?Recommend

Trigger Marketing 100

Trigger Marketing Digg Buzz Act-On 100

Writing on the Web

JUNE 16, 2011

opportunities to engage readers) of your business blog post? The call to action is what gets you business results and turns readers into clients. You must get inside their heads by triggering unconscious desires and thoughts. The human mind doesn’t like unfinished business, we want answers. The call to action.

Trigger Marketing 100

Trigger Marketing Digg Buzz Top of Funnel 100

Writing on the Web

OCTOBER 6, 2010

The Content Marketing Institute has hit another home-run with their question to content experts, “ How do you make content more engaging? &# Ten experts responded, including moi , and their answers are illuminating, especially for anyone charged with creating quality content for blogs, social media, and writing for the Web.

Digg 100

Digg Content Buyer Personas Buzz 100

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Writing on the Web

AUGUST 30, 2010

How is blogging and online content marketing like psychotherapy ? There are similar persuasion triggers , similar drives , similar emotional hot buttons. We wouldn’t be here talking about content marketing if our ancestors hadn’t become good at all four “F&# actions, especially the last one. Fornicating.

Godaddy 100

Godaddy Digg CAN-SPAM Buzz 100

Writing on the Web

JULY 15, 2011

When writing online , how can you appeal to readers’ emotions on a business-oriented site? If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about emotional triggers AND provide reasons to act. It’s easier than you might think. Analyze it ?Recommend

Digg 100

Digg Trigger Marketing Buzz Act-On 100

Hubspot

JULY 29, 2018

For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Blogs are usually maintained by an individual or a business with regular entries of content on a specific topic, descriptions of events, or other resources such as graphics or video.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Buzz Marketing for Technology

JUNE 27, 2008

Business Advice |. Business Bloggers |. Business Directory |. Business Credit. Business Travel. Women in Business. Marketing & Advertising. Starting a Business. > Business Planning. Home-Based Business. Marketing & Advertising. Starting a Business.

Work Management 100

Work Management Marketing Management Resource Management Software 100

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist. Structural On-site SEO. Conclusion.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

MARCH 26, 2013

Lately, real-time marketing is the buzzword du jour. While the notion of real-time marketing has been around since the mid-nineties, the practice gained steam after Oreo's "Dunk in the Dark" ad was created immediately following the power outage during this year's Super Bowl. The Difference Between Real-Time Marketing and Newsjacking.

Class 28

Class Paid Search Agency Planning Advertising Agencies 28