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Google Will Penalize AI-Generated Content Created To Rank For Search (And What To Do Instead)

Marketing Insider Group

There are a few problems with this, one of which being that creating low-quality content specifically designed to rank goes directly against Google’s SEO guidelines. If you’re not familiar, you can read about Google’s guidelines and latest Helpful Content Update here. Good idea, right? Will Google Penalize AI-Generated Content?

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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. 25 Best Marketing Articles No time to sift through Google SERPs? Google Says AI Generated Content Is Against Guidelines By Matt G. As content marketing experts, we realize that not everyone has this superpower.

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The Ultimate Guide to SEO-Driven Success: B2B Blog Writing Techniques That Rank and Resonate

The Lead Agency

Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. In that short timeframe, Google made all AI content violate its guidelines before backflipping once the AI cat was fully out of the bag. In B2B, we play the long game.

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The Role of Schema Markup in SEO: Best Practices and Tips

Spiralytics

It optimizes your articles for rich snippets by highlighting all the crucial information on the page and making sure all the details look organizes on the search engine results page (SERP). Zero-click searches happen when users find the answer they need on the SERP, meaning they don’t click on any of the web pages anymore.

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Do You Need to Choose an SEO Agency in Your Area?

Marketing Insider Group

Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing. It has a critical role in SERPs (search engine results pages). In the B2B world, local SEO isn’t nearly as important as it is for consumer businesses that serve customers locally. Optimizing for RankBrain.

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How Google’s EEAT Guidelines Affect Your Content

Marketing Insider Group

Back in 2014, Google introduced something called “EAT” in their guidelines. It’s become a big deal for anyone who wants their content to perform well on Google SERPs. Long story short: If you want your website to show up at the top of Google search results, you need to understand and abide by Google’s guidelines.

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The Future of Lead Generation: 7 Trends Dominating 2024

Inbox Insight

With global forecasts predicting economic downturns, businesses, especially larger ones, faced tightened budgets affecting marketing efforts. By focusing marketing and sales efforts on targeted accounts rather than leads, ABM helps businesses engage and convert their ideal customers. What are the biggest B2B lead generation trends?