New B2B Persona Research From Salesforce and LinkedIn Study
B2B Lead Generation Blog
MAY 30, 2017
When you look at about the average number that it costs a B2B business to obtain an email address, that is about $150. Because if the email address is still good, but the person took a horizontal shift, such as they were the manager of business development, and now they are a manager of support – it happens pretty frequently. So once again distribution was limited to those with the capital, or, businesses.