Hubspot

APRIL 28, 2014

Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. This isn''t because they''re looking for overnight results -- they''ve probably waited 3-6 months, but they still aren''t seeing a meaningful quantity of traffic and leads come through.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28

Hubspot

JANUARY 24, 2012

After all, if you're using an ebook to generate leads , landing page submissions, not page views, should be your top priority metric. Let's examine some of the most popular marketing content assets -- ebooks and whitepapers, webinars, and blog posts -- and how you should be measuring their success.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Scoring 28

Hubspot

SEPTEMBER 27, 2013

Keep this page handy and refer back to it throughout the “semester.”. SEO optimization is an important way to generate leads from your website visitors. Assignment: Use this template to organize your website’s on-page SEO strategy and coordinate pages and keywords easily. Lesson 3: Business Blogging.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. But how do you know if all that commitment is actually leading to a positive ROI? 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. Is it optimized for lead gen? Not a customer?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Industrial Marketing Today

JULY 9, 2010

Marketing Automation software is widely used to execute key marketing functions like lead scoring and routing, nurturing via drip marketing, creating email campaigns and landing pages, tracking, measuring and reporting using a unified dashboard. Automating the “garbage in, garbage out” marketing approach benefits no one.”

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Hubspot

DECEMBER 29, 2011

2) I resolve to build more inbound links into my website to really rock my off-page SEO. In fact, off-page SEO (as opposed to on-page SEO) accounts for the majority of a web page's ability to rank for a particular keyword. Nearly 40% of US companies use blogs for marketing purposes. Tweet this resolution! ).

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

AUGUST 5, 2011

PPC: Similarly, if you're utilizing pay-per-click advertising, test keyword variations and the landing pages you associate with them, too. Business Blogging. Metrics to Use: Page Views, Clicks, Conversion Rates, Blog Leads. Website Pages and Landing Pages. headers, bullets, etc.)

Internet Marketing 28

Internet Marketing Tactics Webinar Metrics Top of Funnel 28

Hubspot

AUGUST 10, 2011

In fact, a first glance at a big block of text is enough to make a reader leave the page before they've consumed even one line of text. As we said before, a blog can be a very helpful lead generation tool. Free Ebook: 13 Business Blogging Mistakes & Their Easy Fixes. Format it as one big block of text.

Blogger 28

Blogger Lead Gen Sales Qualified Leads Landing Pages 28

Hubspot

APRIL 6, 2012

While we've always considered ebooks to be one of the best lead-gen content assets at a marketer's disposal, the fact that on-the-go content is only carving out more of a place in today's increasingly mobile world makes them an even smarter choice as a marketing offer. 4) An Author Page. 2) A Visual Cover.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

MAY 7, 2014

Keep it as easy as possible for people to comment on your blog post. Commenting on a blog post is very different than downloading a landing page offer, and you should keep that in mind as you''re creating your comments forms. the blog post! Blogging' Keep It Short.

Top of Funnel 28

Top of Funnel Opt-out RFP Opt-in 28

Hubspot

JUNE 21, 2010

Does your business blog have a unique, recognizable voice? If it doesn't, you could be in trouble, since voice is one of the most important elements of a successful blog , according to our top inbound marketing of the past week. So what is voice, and how can you express it through your blog? Get started today!

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Blogger Lead Scoring 28

Hubspot

APRIL 3, 2012

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. 3) Remember that blogging isn't just for marketers. This is a guest post written by Dave Kurlan , a top rated speaker, best selling author, and sales development thought leader.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Hubspot

MARCH 27, 2012

We know how much time and effort it takes to create content, so why not squeeze the most ROI out of your business blogging with these ideas to resurface your blog content? 1) Recommend Blog Posts About Similar Topics. 3) Use Your Blog Posts as a Lead-Gen Offer. hours, while a tweet is only 2.8

Top of Funnel 28

Top of Funnel Bundling Best Practices Lead Nurturing 28

Hubspot

APRIL 5, 2013

subscribers to your business blog). After 2 weeks of subscription [vary to taste], automatically email your subscribers one of your most successful pieces of lead gen content. Content should be educational, not sales-driven, in nature (such as a how-to ebook), and it should be gated behind a form on a landing page.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Email Marketing Automation 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

OCTOBER 21, 2014

Fresh new content types could do wonders for expanding your reach and attracting more (and better) leads. To help you shake up your content balance, here are 23 things you can put behind a landing page to help you collect new leads. 23 Things You Can Put Behind a Landing Page. 1) Cheat Sheets. 2) Checklists.

Landing Pages 28

Landing Pages Lead Gen Leads Lead 28

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Not only can your blog help you bring in qualified visitors that you can convert into leads; it can also be a powerful lead nurturing tool.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Hubspot

OCTOBER 28, 2016

These are all common problems marketers have with lead generation. Need help diagnosing your website's lead gen issues? 2) You don't offer lead gen content for people in different stages of the buyer's journey. Think about the folks who are landing on your website for the very first time.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

JULY 10, 2018

Facebook Lead Ad isn’t designed to replace your landing pages. AdEspresso found their Landing Pages and Lead Ads had nearly identical cost-per-lead at around $0.94. For more details, check out this step-by-step procedure on how to create Facebook Lead Ads. Convert traffic to leads.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

Hubspot

MARCH 16, 2016

Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business. Image A: Image B: Now here's what's interesting about this.

Hubspot 28

Hubspot Lead Scoring Lead Ranking Generation 28

Hubspot

AUGUST 26, 2013

it''s easy to forget about some of the other things that make an effective blog tick. But let me tell you -- building a successful business blog isn''t just about creating content. And if that''s the only thing you''re focusing on, you''re definitely not using your blog to its fullest potential.

Leads 28

Leads Lead Marketing Qualified Leads Top of Funnel 28

Online Marketing Institute

JANUARY 4, 2011

" Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog. In fact, Delivra has jumped more than 20 pages in Google search results for key phrases such as “email marketing&# since starting its concerted blogging and social media effort.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Hubspot

JANUARY 13, 2014

Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Spend some time carefully, and analytically, picking keywords (both short and long-tail) to optimize your content and website pages. Landing Pages.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

JUNE 23, 2011

So blogs are really good at this. Facebook pages are really good at this. So blogs are really good at this because blogs typically are almost articles, and a lot of business blogs are how-to articles. A landing page, for people who don't know, is a page of intent. Jason: Yes. Jason: Yes.

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28

Webbiquity

NOVEMBER 12, 2013

Which lead gen tactics work best? Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. 70% of the Fortune 500 companies have Facebook pages, including nine of the top 10 companies. Business Blogging Statistics and Facts. Blogs convert readers into buyers.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Which lead gen tactics work best? Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. 70% of the Fortune 500 companies have Facebook pages, including nine of the top 10 companies. Business Blogging Statistics and Facts. Blogs convert readers into buyers.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

SnapApp

DECEMBER 22, 2016

Since this is one of the most comprehensive lists of marketing blogs you'll find anywhere online, so we've broken the list into topical categories for easy navigation: Content Marketing. Demand Gen / Lead Gen. Nick Usborne’s blog is an excellent resource for learning how to write for the web. Blog Herald.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48