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Composability and usage-based pricing go hand-in-hand for martech applications

chiefmartech

The classic SaaS subscription models have used seat-based and tier-based pricing. Or, you pay for bundles of functionality offered in “tiers” — with more features included at higher-priced tiers. Or both: you pay for seats, but the price per seat goes up for higher tier subscriptions.

Pricing 96
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Ultimate Pricing Power Part III: THE GROUNDWORK OF EFFECTIVE PRICING STRATEGY

Mereo

I recently shared the key elements that make for an effective pricing strategy and who should be leading this. Yet actually taking the steps toward creating an effective pricing strategy can be daunting. 6 KEY PRICING INPUTS TO GATHER Before any decisions start to form, your team needs the right input and data to inform them.

Pricing 36
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16 E-Commerce Trends in 2023

SmartBug Media

It’s difficult to predict with certainty what the trending e-commerce strategies will be in 2023 as the e-commerce industry is constantly evolving and new technologies and trends continue to emerge. Based on current trends and industry expert predictions, here are 16 e-commerce trends in 2023: 1.

Trends 98
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THIS IS HOW YOUR CUSTOMERS WANT YOU TO COMMUNICATE PRICE INCREASES

Mereo

“Strong consumer demand and pandemic-related supply constraints continued to push up prices in January.” Wholesale prices jump 9.7% Sales teams often do not have a vast store of knowledge to communicate price increases. With the extent of the price increases in this current environment, your salespeople cannot afford to wing it.

Pricing 45
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Unlocking Sales Potential: Mastering Upsell and Cross-Sell Strategies on Shopify

Huptech Web

Upselling entails enticing customers to purchase a higher-priced or upgraded product version, amplifying its value proposition and delivering an enhanced experience. Upselling is a sales technique used on Shopify to encourage customers to purchase a higher-priced or upgraded version of a product they are interested in.

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Accounting Firms Should Change Their Business Models Now – Six Reasons Why

Hinge Marketing

There are six very compelling reasons to make business model changes that come from a new, ground-breaking research study produced by CPA.com , Bill.com , and The Hinge Research Institute entitled, “Where Opportunity Meets Value: Business Model Trends for Accounting Advisory Services. Value pricing introduces benefits beyond the bottom line.

Business 174
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It’s Black Friday Into December for MarTech Tools

Webbiquity

You come here for the latest trends and critical insights for B2B digital marketing. You ask yourself, “Am I getting the best price? This is the ONLY sale we will run all year where you get to keep the discounted sale price for your yearly renewal rate. You want to be the expert your company or clients turn to.

Tools 236