Survey: B2B Marketers Expect Budgets to Rise within the Next 12 Months

KoMarketing Associates

As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly. The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5

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Report: 50% of Marketers to See their Martech Budgets Increase within 12 Months

KoMarketing Associates

Although marketers expect their budgets to continue to rise for martech, new research suggests that there are still barriers when it comes to making the most of this money. However, there are still known barriers to making the most of these initiatives, according to the report.

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Survey: One-Third of Advertising Budget Spent on Video

KoMarketing Associates

survey to gauge how much marketers are investing in this form of content. The statistics showed that over one-quarter of advertising budgets are now going toward digital video. Wyzowl recently conducted “The State of Video Marketing 2018” survey and discovered that the average customer now watches more than an hour-and-a-half of online video content per day.

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. The key takeaway for B2B marketers is that the competition is getting more budget and more advanced in their array of marketing tactics.

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How B2B Marketing is Changing in 2018

in nearly every survey of B2B marketers, so. around four considerations: • Lead quantity • Lead quality • Targeting • Tactics (channels) More than half of all respondents identified budget-related issues as a top challenge, with. and tools to accurately assess and report on.

14 Key B2B Marketing Reports to Inform the Strategic Budgeting Process

KoMarketing Associates

This information is timely because many organizations are thinking about budgeting and planning marketing objectives for the new year. To help in these endeavors, we have compiled 14 important trend and benchmark reports and studies to aid in this process.

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Survey: B2B Marketers Juggling Multiple Top Objectives

KoMarketing Associates

Contentive recently published the “2018 B2B Marketing Survey” to gauge how marketers are weighing their different priorities. In terms of how they plan for these objectives, 48 percent of B2B marketers say that they budget on an on-going basis.

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Survey: Facebook Reigns Supreme Among Marketers’ Target Audiences

KoMarketing Associates

The Manifest recently conducted the “2019 Consumer Social Media Survey” to learn more about how customers utilize social media. When asked how they most commonly engage with social media, most survey respondents (48 percent) said that they interact with other’s content.

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Survey: MarTech Now Accounts for 29% of Total Marketing Expenses

KoMarketing Associates

Gartner recently conducted “The CMO Spend Survey 2018-2019” and discovered that MarTech now accounts for 29 percent of total marketing expenses. Approximately 23 percent of the budget is invested in agencies (compared to 25 percent in 2017).

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Martech jumps to 29% of the CMO’s budget in Gartner’s 2018-2019 survey

chiefmartech

When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget , on average, down from 27% the year before.

Consumers Aren't As Into Personalization As You Think, and Other Survey Results

Customer Experience Matrix

I review a lot of surveys -- easily a dozen each week. The differences are relatively small with the significant exception that Europeans report using personalization in 20% fewer channels (4.1 marketers expect much higher growth in their 2019 martech budgets.

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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey.

Marketing Survey Results Reveal 3 Main Impact Areas for Success

DiscoverOrg

Preliminary findings from a survey conducted on behalf of DiscoverOrg and Campaign Stars have revealed some surprising and illuminating results. Due to unprecedented response and interest, the survey is being expanded, and you are welcome to make your voice heard by clicking the link below.

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B2B marketing sector bounces back: 57% report rising budgets

Savanta

The survey – conducted in August 2011 and based on the opinions of 137 B2B agencies and marketers – shows that despite strong headwinds, the last 12 months have been rather rosy for most. The full B2B Barometer report will be published in October 2011 (subscribe to our blog to receive a complimentary copy – simply click here ). The majority of client side marketers have seen depressed budgets return with three fifths (57%) reporting increased spend.

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B2B Marketers Expect Budget Increases and More Investment in Digital

KoMarketing Associates

As marketers look ahead to the remainder of the year, those in both the B2B services and B2B product sectors expect their budgets to grow in the coming months. The CMO Survey” from Deloitte, The Fuqua School of Business at Duke, and the American Marketing Association discovered that B2B product marketers expect a 9.3 percent increase in their marketing budget in the next 12 months. Marketers Dedicate Budgets to Video Content.

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Report: Marketers Continue to Struggle to Measure Social Media ROI

KoMarketing Associates

Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8 Social Media Today published its “Social Spending Survey” to gauge how marketers are investing in social media channels ranging from Instagram to Facebook.

70% of B2B Marketers to Increase DemandGen Budget in 2018

KoMarketing Associates

Recently, DemandGen Report conducted its “2018 Demand Generation Benchmark Survey Report” to gauge how B2B marketers intend to utilize their budget over the coming months. Approximately 70 percent of respondents said that they expect their demand gen budgets to grow this year. SmallBizTrends conducted a survey to determine the top objectives among marketers, and it found that content marketing (20 percent) was most popular among respondents.

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Survey: Social Media Marketing Spend is on the Rise in 2019

KoMarketing Associates

Social Media Today recently published the results of the “Social Spending Survey” to take a closer look at how marketers are investing in social media channels ranging from Facebook to Instagram.

Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. If you’ve got the budget, try incrementally increasing your publishing frequency while keeping a close eye on results. Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.”

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New 2015 Marketing Budget Benchmarks

Modern Marketing

The Econsultancy Marketing Budgets Report 2015 , created in association with Oracle Marketing Cloud, delves into marketers’ expected spend for the coming year. Bigger budgets are well deserved as marketers step up to some tough challenges this year.

Report: B2B Marketers May Want to Focus on Developing More Innovative Content

KoMarketing Associates

NetLine recently published the “2019 State of B2B Content Consumption and Demand Report” and discovered that Executive VPs (22 hours) and Individual Contributors (24 hours) are typically the fastest to consume required content. B2B Marketing Budgets on the Rise.

Survey: 45% of Marketers “Just Started” to Deploy Account-Based Marketing

KoMarketing Associates

Engagio recently conducted the “ABM Outlook Survey 2018: An Overview of the State of Account Based Marketing” report and found that about half of respondents (44.95 In 2017, only 20 percent of the total marketing budget was dedicated to ABM.

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze.

10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies.

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The Problem That’s Quietly Sabotaging Your Marketing Budget

Contently

When you account for the time of all the employees involved, the cost of software used to create the content, and the opportunity cost of not doing something else more productive, wasted content can be a massive weight on a team’s budget.

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Survey: Customer Acquisition Top Priority for Manufacturing Marketers in 2017

KoMarketing Associates

IEEE GlobalSpec teamed up with Marketing Profs to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report and discovered that the vast majority of marketers (86 percent) utilize content marketing. As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017.

Take the 2013 Lead Generation Survey and Receive Free Report

Everything Technology Marketing

Our 40,000+ member B2B technology marketing community on LinkedIn is conducting a lead generation survey to better understand how B2B marketers are adjusting to new challenges around lead gen, and to identify new trends and best practices for 2013. Please follow this link to take the 5-minute survey now: https://www.surveymonkey.com/s/B2B_LeadGen_Survey_2013 As a survey participant, you will receive an exclusive, free copy of the survey report before it is published to a broader audience.

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Survey: 58% of Customers Say Social Media Has Influenced a Purchasing Decision

KoMarketing Associates

SUMO Heavy recently conducted the “2018 Social Commerce Revisited” report to determine how customers are currently using social media and how it is influencing the buyer journey. Marketers and the Budget for Social Media. percent of marketing budgets went toward social media.

B2B Highlights From the Latest CMO Survey

B2B Marketing Directions

The findings of the latest CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The CMO Survey is conducted semi-annually, and it's a valuable resource for capturing the views of U.S.

DiscoverOrg Survey Infers Intense Growth in Competition among U.S. Companies

Valasys

On 11 th June 2019, DiscoverOrg announced the results of its first-ever Purchasing Power Survey. The report measures shifts in corporate department spending over the year which substantiates that the competition among the U.S.

Introducing the 2018 State of Pipeline Marketing Report

bizible

Pipeline marketers are more likely to hit their revenue goals, report alignment with broader business objectives, be aligned with their sales counterparts, and be perceived as revenue centers. Are they more likely to get bigger budgets? Are they more likely to get bigger budgets?

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13 Lucky Takeaways from HubSpot’s 2015 State of Inbound Report

The Forward Observer

Get lucky with HubSpot's State of Inbound Report. For the past seven years, marketing automation software company HubSpot has published findings from its annual survey on marketers' challenges, priorities, tactics and results in its "State of Inbound" report. No ROI, no budget.

Report: Marketers Now Seeing Increased Exposure, Traffic and Leads from Social Media Marketing

KoMarketing Associates

Social Media Examiner recently published the “2019 Social Media Marketing Industry Report,” and statistics showed that increased exposure (93 percent), increased traffic (87 percent) and generated leads (74 percent) are the top benefits of utilizing social media.

Survey: Marketers Challenged in Developing Real-Time Customer Insights to Improve CX

KoMarketing Associates

Verndale recently published the “Solving for CX: 2018 Customer Experience Survey” to gauge how businesses are approaching CX differently. This was followed by operationalizing the CX (28 percent), and finding the budget for CX (25 percent). What must be kept in mind, however, is that a lot of these challenges hinge on an organization’s ability to utilize customer data in the first place,” wrote the researchers of the report.

Lead Generation: What’s Working – Tactics, Budgets and Preferences

Industrial Marketing Today

Here are the results from a survey of 1,530 B2B marketers during this year’s B2B Benchmark Study to find what works in online and offline marketing. And the survey says…. Do these statistics and findings match what manufacturers and industrial companies are reporting?

10 Marketing Reports Everyone Working Online Should Read

ScribbleLive

In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. B2B Content Marketing 2016 Benchmarks, Budgets, and Trends — North America | CMI and Marketing Profs. 2015 Social Media Marketing Industry Report.

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Survey: Marketers Are Still Struggling to Grasp Generational Differences

KoMarketing Associates

Yes Lifecycle Marketing recently published a report titled “A Blueprint for Using Audience Insights to Inform Marketing Communication Strategies” consisting of survey results from a recent marketing conference. The “YouTube’s Generational Divide” report from Strike Social discovered that Baby Boomers, for instance, had a 10 percent higher view rate of marketing videos on YouTube compared to Generation Xers and Millennials.

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