Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. So if you are looking at some unspent budget for the remainder of the year, and facing a “use it or lose it” marketing budget situation, we got you covered! Not one lead.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

KoMarketing Associates

FEBRUARY 24, 2021

The Trade Desk recently published its “Measuring Success in Digital Advertising” report, and statistics found most marketers (80%) agree that their planning or budgeting process has been significantly impacted by the pandemic. In the U.S., Over the next six to 12 months, the majority of CMOs in the U.S. (43%)

Planning 161

Planning CMO Statistics Custom Publishing 161

KoMarketing Associates

DECEMBER 10, 2019

As B2B marketers look ahead to the coming months, new research suggests that they will have at least the same amount of budget to work with – if not more – to achieve their top objectives. About 41% stated that they expect to see an increase in budget as they look to reach their primary goals. Turning to Content Marketing for Success.

Marketing Report 159

Marketing Report Allocation B2B Marketing B2B 159

KoMarketing Associates

OCTOBER 8, 2019

As marketers look ahead to 2020, new research suggests that they will have large budgets at their disposal to achieve their top objectives. Marketing budgets as a percentage of firm revenues has risen as a result. As of this year, marketing currently accounts for 12% of firms’ overall budgets. Budget as a Marketing Obstacle.

Customer Surveys 121

Customer Surveys CMO Custom Publishing Statistics 121

KoMarketing Associates

FEBRUARY 13, 2018

The statistics showed that over one-quarter of advertising budgets are now going toward digital video. Marketers are also seeing benefits associated with publishing on social platforms as well. Overall, marketers agreed that premium publishers deliver in terms of performance and ROI.

Customer Surveys 198

Customer Surveys Video Marketing Advertisements Advertising 198

KoMarketing Associates

MARCH 13, 2019

As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly. The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5 percent within the same period.

Customer Surveys 163

Customer Surveys B2B Marketing B2B Marketing Budget 163

KoMarketing Associates

FEBRUARY 22, 2019

According to the “Data Benchmark Study” from Freeman revealed that 98 percent of marketers now use data to secure their budget. SAS, Intel, and Accenture teamed up with the Harvard Business Review to publish the “Real-Time Analytics: The Key to Unlocking Customer Insights and Driving the Customer Experience” report.

Marketing Report 151

Marketing Report Touchpoints Advertising Benchmark Analytics 151

KoMarketing Associates

MAY 24, 2023

Digital marketers continue to face challenges, such as customer turnover and budget cuts. Momentive recently published its “2023 Digital Marketing Report,” and statistics indicated that 12% of digital marketers expect their team’s budget to decrease from what it was last year.

Acquisitions 264

Acquisitions Statistics Custom Publishing Marketing & Strategy 264

Top Rank Marketing

DECEMBER 22, 2023

Customer promises are about the customer. Harvard Business Review “Brand promises are about the brand.

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

KoMarketing Associates

JUNE 19, 2019

Most marketers are confident that they will reach their primary goals this year, but new research shows that their budget is still holding them back from exceeding expectations. Furthermore, many marketers remain unconfident in their ability to meet the needs of their customers. The Growing Need for Adequate Data.

Statistics 120

Statistics CMO Custom Publishing Paid Search Agency 120

KoMarketing Associates

DECEMBER 17, 2019

Marketers are still turning to personalization to drive customer loyalty, and according to new research, they are using a wide array of data points to achieve this. In addition, marketers are using several data points to achieve their customer personalization goals. Overcoming Customer Experience Obstacles.

Marketing Report 159

Marketing Report Marketing Budget Creation Planning Personalization 159

KoMarketing Associates

MARCH 8, 2023

RSW/US recently published its “New Year Outlook Report,” and statistics suggested that 61% of marketers expect their marketing spend to increase “somewhat significantly” in 2023. WordPress VIP released its “Content Matters 2023 Report,” and data suggested that most marketers (58.4%) expect their content marketing budgets to rise in 2023.

Spending 274

Spending Allocation Marketing Budget Acquisitions 274

KoMarketing Associates

MARCH 28, 2023

As marketers continue to see the benefits of marketing automation, new research indicates that they will be allocating more of their budget toward this solution within the next year. Specifically, customer data platforms (CDPs) have become a barrier for marketers. Approximately 23.7%

Marketing Automation Services 240

Marketing Automation Services Marketing Automation Marketing Management Allocation 240

Marketing Insider Group

APRIL 17, 2023

SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. In this post from Convince & Convert , you’ll learn how to secure more clicks without pouring your marketing budget into paid search ads. Why, you ask? Why, you ask?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Golden Spiral

NOVEMBER 7, 2022

Have you been asked to cut your marketing budget? Google slashed their own marketing budget at the height of the pandemic. We will outline ten ways you can get the most out of a smaller budget and grow your business at the same time. Now that you need to optimize your budget, you need to eradicate them. Crunchbase ].

Marketing Budget 62

Marketing Budget Budget Programs Marketing Budget Creation Demand Generation Agencies 62

KoMarketing Associates

JUNE 7, 2023

Although most marketers predict that their content marketing budgets will increase as the year goes on, new research indicates that they intend to invest more in artificial intelligence (AI) solutions for assets and skills, such as writing. 29% forecast that their content marketing budget will at least stay the same.

Marketing Budget 198

Marketing Budget Marketing Report Content Marketing Forecasting 198

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? 575,000 tweets published. Affiliate sales support independent publishing. How Much of the Marketing Budget is Allocated to Social Media. How Much Budget is Allocated to Influencer Marketing. Per the report, there are: 93.6

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

KoMarketing Associates

JUNE 23, 2022

Now, new research indicates that marketers are prepared to start investing in these areas to connect with customers and prospects. With this in mind, the majority of marketers (38%) claim that they anticipate spending between 25% and 50% if their budget on their metaverse, AR, and VR social strategy within the next two years.

Marketing Report 246

Marketing Report Buzz Marketing & Strategy Statistics 246

Top Rank Marketing

JUNE 30, 2023

MediaPost Marketing When Budgets Are Down When it comes to marketing effectively during challenging times, clarity, courage, and connection hold increasing importance in 2023’s era of less, and the Harvard Business Review recently took a look at measures to deliver marketing results and grow business despite economic challenges.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

KoMarketing Associates

JULY 6, 2022

Gartner recently published “The State of Marketing Budget and Strategy 2022” report, and statistics suggested that the majority of digital marketing spend (60%) is now allocated to paid channels. However, many marketers are still dedicated to utilizing their budget on unpaid channels as well. Specifically, 10.1% About 8.5%

Budget Management 240

Budget Management Allocation Spending Advertising Channels 240

KoMarketing Associates

JUNE 22, 2023

As younger customers and prospects spend more time on social media platforms, new research suggests that social search is growing in importance to marketers who are focused on optimization. Additionally, 87% believe that customers will primarily search for companies on social media, rather than search engines, in 2023.

Social Media 243

Social Media Search Marketing Social Marketing Media 243

Parse.ly

OCTOBER 7, 2021

Now’s the time to evaluate how content has impacted your bottom line and leverage that data to secure budget for next year. How can we use content to remove friction from our customers’ buying process? What are the different roles of marketing and content throughout the customer journey?

Top of Funnel 90

Top of Funnel Budget Programs Webinar Metrics ROI 90

KoMarketing Associates

AUGUST 9, 2022

It’s becoming more important than ever before for marketers to connect with customers and prospects across multiple channels. Creating an effective strategy (48%), insufficient budget/resources (46%), and data quality (37%) were named the top challenges in this area. of marketing budget allocation goes toward SEO, and 7.8%

Multi-Channel 236

Multi-Channel Allocation Marketing Report Advertising Channels 236

KoMarketing Associates

OCTOBER 4, 2022

As marketers discover the benefits of leveraging data to enhance the customer experience, new research indicates that their budgets will increase in this area. As a result, 40% stated that their budget for data-driven marketing is “increasing moderately” for the year ahead. of their marketing budget to analytics.

Budget Programs 221

Budget Programs Statistics CMO Marketing Budget 221

Marketing Insider Group

NOVEMBER 23, 2023

Some early classic examples of content in action are Benjamin Franklin’s Poor Richard’s Almanac, first published in 1732, and the American Bee Journal, launched by Samuel Wagner in 1861. The American Bee Journal is still published today! That is determined by researching your ideal customers and their buyer journey.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

DECEMBER 18, 2023

Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Partnerships with over 1200 media publishers, including People, Forbes, Time Inc. Why Nativo?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

ConvertKit

DECEMBER 29, 2020

But you’re missing something crucial before you can publish your ebook : an attention-grabbing cover to draw in potential readers. While hiring a designer will give you access to expertise you may not have, it might not be in the budget for new authors—but there are also plenty of more affordable options. Image via Fiverr. Dimensions.

Budget Programs 126

Budget Programs Landing Pages Template Amazon 126

KoMarketing Associates

APRIL 26, 2023

Despite marketers’ efforts to integrate digital marketing solutions into their strategies, new research suggests that they are still finding it difficult to meet their goals due to a lack of budget and resources. This was followed by content marketing generation (30%), data collection (29%), and improving the customer experience (28%).

Paid Search Agency 211

Paid Search Agency Advertising Agencies Budget Programs Marketing & Strategy 211

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. On the ad side, however, marketing budgets for gaming are growing. A third of current gaming advertisers have carved their spend out of their general media budget. Image: IAB.

Advertising Agencies 112

Advertising Agencies Planning Mobile Advertising Budget Programs 112

KoMarketing Associates

DECEMBER 29, 2022

Furthermore, most do not have plans to invest more of their budget in martech in the new year. Ascend2 recently published “The Future of the Martech Stack” report, and statistics indicated that most marketers (71%) are leveraging less than 50% of their martech stack capabilities. The Continued Growth of Marketing Technology.

Planning 220

Planning Work Management Budget Programs Paid Search Agency 220

KoMarketing Associates

OCTOBER 26, 2022

DemandSpring recently published its “State of Account-Based Marketing” report, and statistics suggested that the majority of marketers (53%) now say ABM has generated more revenue than all other marketing efforts. The majority of marketers (33%) also state that they have seen a moderate improvement in their relationship with customers.

Account Based Marketing 216

Account Based Marketing ABM Generation Tactics 216

Hubspot

FEBRUARY 21, 2018

If only there were a way to organize your answers to all of these questions -- a place where you could enter in estimated costs for all of your line items, and then compare your projected marketing budget to what you actually end up spending. Our latest offer, 8 Free Budget Templates to Manage Your Marketing Spend , has got you covered.

Budget Programs 101

Budget Programs Marketing Budget Paid Content Marketing Budget Creation 101

KoMarketing Associates

DECEMBER 28, 2022

As marketers begin to leverage more data to increase the efficiency of their strategies, new research suggests that they should be focusing on customer pain points to maintain their retention rate. Respondents claimed that they waste an average of 38% of their budget due to poor optimization based on customer data.

Loyalty 250

Loyalty Demand Barriers Custom Publishing 250

KoMarketing Associates

SEPTEMBER 8, 2022

As marketers look for new ways to connect with their customers and prospects, new research indicates that social media marketing has grown in importance as a marketing channel. HubSpot recently published its “State of Inbound Marketing Trends” report, and statistics suggest that social media (44%) has become the top marketing channel in 2022.

Social Media 285

Social Media Advertising Channels Social Marketing Media 285

KoMarketing Associates

MARCH 15, 2022

While many marketers are still leveraging email to drive leads, new research indicates that they are also finding success utilizing webinars to connect with customers. As marketers continue to use email to grow their customer base, previous research has suggested that it remains one of their most effective channels.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

KoMarketing Associates

NOVEMBER 2, 2022

More marketers are leveraging customer data platforms (CDP) to provide a personalized experience. However, new research suggests that the data in these platforms is often flawed, making it challenging to deliver an optimal experience to customers. Leveraging Marketing Data for Customer Insight. However, 23.7%

Marketing Report 245

Marketing Report Barriers Custom Publishing Statistics 245

KoMarketing Associates

DECEMBER 21, 2022

Pecan recently published its “State of Predictive Analytics in Marketing” report, and data suggested that most marketers (46%) wish that they could utilize AI to predict churn and retention on a customer level. Approximately 50% are utilizing it to forecast customer trends.

Marketing AI 241

Marketing AI Marketing Report Analytics Cross-Selling 241