The Marketing Blender

JANUARY 10, 2024

In the ever-evolving world of business, fractional CMOs (Chief Marketing Officers) have emerged as a popular choice for many organizations. A fractional CMO is a professional who offers their marketing expertise part-time or on a contract basis, providing businesses with strategic direction for a fraction of the cost of a full time executive.

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The Marketing Blender

FEBRUARY 26, 2024

Here is our guide for how to select a fractional CMO agency if you run a B2B company. It’s Time to Contact a Fractional CMO Agency When… Here are a few key indicators that your organization should look for a fractional Chief Marketing Officer.

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CMO Paid Search Agency Advertising Agencies Ad Agencies 52

Martech

MAY 31, 2023

In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general expect a significant increase, 24% of executives expect budgets to significantly grow. Proving ROI. They interviewed 348 marketing professionals in the U.S.

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Marketing Budget Budget Programs B2B Marketing B2B 121

Marketing Insider Group

OCTOBER 28, 2021

There’s a perpetual game of tug-of-war going on between CEOs and their CMOs. CMOs want to deliver results. The most critical role of a CMO, according to CEOs, is to grow the business. CMOs want to deliver ROI and show real proof that what they’re doing works. CMO tenure is at the lowest point of the last decade.

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The Marketing Blender

FEBRUARY 9, 2022

What is a fractional CMO? If you’re thinking about outsourcing some (or all) of your marketing responsibilities, you may have stumbled upon fractional CMO services. What is a fractional CMO, how are they different from a marketing agency, and how can they support your business? What is a fractional CMO?

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CMO Paid Search Agency Marketing Budget Creation Marketing Budget 98

DiscoverOrg

FEBRUARY 21, 2019

Fear isn’t a luxury the CMO can afford. Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. If you’re a first-time CMO, this goes double. more likely to get increased budgets. These should be the goals of any CMO, first time or otherwise.

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Top Rank Marketing

AUGUST 4, 2023

The post Elevate B2B Marketing News Weekly Roundup: B2B Buyers Refocus On ROI, Meta’s New Audio AI, & More Marketers Increasing Budgets appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

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The Marketing Blender

FEBRUARY 6, 2024

Having a full-time Chief Marketing Officer (CMO) or marketing manager in-house certainly provides a sense of comfort. That’s why outsourced CMO is something that many businesses are turning to. A fractional CMO can quickly become familiar with these aspects because they don’t spend months figuring out what to do.

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Top Rank Marketing

OCTOBER 19, 2023

In an environment where different sites might report to various teams or even have divergent budgets, establishing governance can be a challenge. The post RedHat on Connecting B2B Content for ROI – Across Sites and Teams appeared first on B2B Marketing Blog - TopRank®.

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ROI B2B Work Management Guidelines 115

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. CMOs have long encountered this problem. They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. A new year means new opportunities.

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Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Parse.ly

OCTOBER 7, 2021

Now’s the time to evaluate how content has impacted your bottom line and leverage that data to secure budget for next year. How can customer journey mapping and planning help us secure budget and buy-in for next year? “One of the things that always happens in Q4 is that you get into budgeting and planning.”

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Top of Funnel Budget Programs Webinar Metrics ROI 90

Martech

MARCH 18, 2022

The CMO can be held accountable for the spend, but he must be able to speak to the CEO in terms they can understand. A lot of companies spend a large majority of their marketing budgets on advertising and can’t show that direct line correlation or causation from advertising spend to dollar of revenue achieved.”. Brenner said. “A

ROI 127

ROI Paid Search Agency Advertising Agencies Planning 127

Lead Liaison

JANUARY 10, 2023

Determining ROI on events: Why are you operating blind? In fact, it is a piece of information that is readily available to them if they would just ask this simple question of their CEO, CFO, CMO, or owner of the company. The post Determining ROI on events: Why are you operating blind? So, what is this question?

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Lead Liaison ROI Lead Capture Marketing Automation Services 98

KoMarketing Associates

NOVEMBER 1, 2019

Many marketers are largely thorough about the measurement of their campaigns, but new data shows that some of them may be gauging their ROI too quickly. A new LinkedIn survey of more than 4,000 digital marketers suggests that many are too quick to measure their ROI, mixing metrics, and generally marketing under pressure.

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Content Standard

OCTOBER 7, 2021

At Content Marketing World 2021 , proving content ROI was a central theme. One session at this year’s CMWorld focused on this exact topic and covered it in depth, exploring how brand leaders can evaluate and measure content marketing ROI in a way that ties back to the business’s bottom line.

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ROI Brand Identity Branding Top of Funnel 124

Martech

SEPTEMBER 30, 2022

Marketers must stop looking for a magic “predictable ROI” formula and embrace marketing’s complex realities, says Kathleen Schaub, an expert on modernizing marketing organizations. Schaub, a former tech CMO, led IDC’s CMO Advisory practice for nine years. Investors not accountants. Get MarTech! In your inbox.

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B2B Marketing Analytics

NOVEMBER 29, 2020

Among the most interesting trends shaping the modern marketing function is the rise of a new breed of the CMOs called the “Revenue CMO”. The role of the CMO has undergone a radical shift especially in B2B technology companies, which are driving the revolution of this new breed of the CMOs.

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Crimson Marketing

JULY 29, 2015

So says Russ Mann, seasoned marketing analyst and CMO of workflow automation software firm Nintex. Marketing even a CFO could love: “Make sure to be partnering with your CFO and explaining the marketing ROI when you’re looking for budget,” advises Russ.

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CMO ROI Budget Programs Advertising Agencies 100

Crimson Marketing

JULY 29, 2015

So says Russ Mann, seasoned marketing analyst and CMO of workflow automation software firm Nintex. Marketing even a CFO could love: “Make sure to be partnering with your CFO and explaining the marketing ROI when you’re looking for budget,” advises Russ.

CMO 100

CMO ROI Budget Programs Advertising Agencies 100

Litmus

JANUARY 26, 2021

Your new CMO or other marketing leader wants to move to a new platform. Why would your CMO care about the tool you’re using? .*. You have a CMO or marketing leader who “gets” the importance of email. Your CMO is prioritizing email by making sure you’re equipped to scale your email marketing program. The post New CMO.

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CMO Budget Programs Marketing Automation Services Marketing Budget Creation 78

Marketing Insider Group

SEPTEMBER 2, 2020

However, as a majority of businesses have shifted into the digital landscape, key stakeholders have discovered the power of marketing’s ability to deliver on impactful user experiences that drive ROI. Successful CMOs understand that the future of marketing hinges on the budget. Prove Significant Value from Real Results.

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Advertising Agencies Planning Paid Search Agency CMO 338

The Marketing Blender

MAY 4, 2021

The how and why of marketing ROI. You’ve probably heard the term thrown around a lot: ROI. It’s not always easy to calculate but getting an accurate read on your revenue ratios is the best path to understanding your marketing ROI. Make sure your budget aligns with the areas your want to optimize. Our Services.

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ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

6sense

DECEMBER 1, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . The CMO discussion revealed a few best practices: .

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Marketing Insider Group

APRIL 17, 2023

In this post from Convince & Convert , you’ll learn how to secure more clicks without pouring your marketing budget into paid search ads. Here’s an article with great insight from one of our favorite resources, DivvyHQ, on how to calculate the true cost of your content and maximize your ROI.

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Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Marketing Insider Group

JUNE 9, 2020

A modern CMO needs a lot more than just marketing skills. The CMOs of today must refocus their marketing efforts on meeting the customers’ needs rather than on simple promotion. Empathy is the counter-intuitive secret to understand what customers want, so we can deliver ROI. Why CMOs Are a Dying Breed.

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6sense

FEBRUARY 17, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . Coming Up on CMO Coffee Talk… . Or some vino.

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ROAS CMO Peer-to-peer Allocation 62

KoMarketing Associates

FEBRUARY 1, 2022

In addition, 63% claim that their budgets and priorities reflect pre-COVID levels. Allocadia conducted its “How Today’s CMO Can Leverage ROI to Prove Growth” report, and data suggested that 75% of marketing leaders believed their pandemic strategies were effective.

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Customer Satisfaction CMO Marketing & Strategy Statistics 209

Adobe Experience Cloud Blog

OCTOBER 28, 2019

They’re moving past backward-looking measurement and toward decision-focused management—and it’s redefining the way we think about marketing ROI. Marketing ROI now needs to be thought of right from the outset, and in a closed-loop fashion. It’s clear marketing ROI is important. The rising demand for marketing ROI.

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ROI B2B Thought Leadership Cost per Acquisition Forecasting 106

Martech Advisor

DECEMBER 26, 2019

And what skills do CMOs need today to be successful? Being the CMO is an entirely holistic job. In fact, all of this makes being a CMO pretty good training for the future CEO. If you’re a marketer, you might think that becoming a CMO is the ultimate accomplishment, the thing that we are all striving for.

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Marketri

APRIL 4, 2024

They have one person and some tools, but key skill sets are missing, starting with a professional capable of marketing strategy and planning, which is typically done by a CMO. Experienced marketing leadership in the form of a CMO is only one of the many key roles needed to effectively market a B2B company today.

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Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Terminus

NOVEMBER 14, 2023

In contrast, digital and demand gen marketers are nearly always responsible for pushing small (or large) marketing budgets to do more. The common denominator is this: From budgeting responsibilities to driving pipeline efficiency, marketing leaders are working more closely with finance.

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CMO Budget Programs Marketing Budget Allocation 29

Digilant

OCTOBER 21, 2021

Results from a recent survey conducted by Econsultancy show that nearly two-thirds of CMOs are feeling pressure from their CEOs and brands to prove the value of marketing initiatives while working with steadily — and significantly — shrinking budgets. . The CMO’s Chase for Perfection. .

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ROI Marketing Budget Practices Allocation 52

PureB2B

JUNE 14, 2021

Marketing budgets, a critical element in any marketing campaign but difficult to generate, and getting approval seems like an arduous task. CFOs, since time immemorial, have always been about saving and cutting costs, but there are other acceptable reasons why they might be wary of approving your budget proposal.

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KoMarketing Associates

OCTOBER 6, 2021

Allocadia recently conducted its “How Today’s CMO Can Leverage ROI to Prove Growth” report, and data suggested that 75% of marketing leaders believe their pandemic strategies were effective. As a result of the COVID-19 pandemic, many marketers were forced to shift their strategies and alter their primary objectives.

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Marketing & Strategy Marketing Strategy Effectiveness Planning 156

Convince & Convert

MARCH 4, 2016

According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO. Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Aligned Goals. Focused KPIs. Integrated CRM.

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Budget Programs ROI Marketing Automation Services Marketing Budget 106

DiscoverOrg

APRIL 20, 2017

And we’ve historically used these types of metrics to justify budget requests for investing in more data purchases. SiriusDecisions’ brief, Value Proposition for Data Quality , helps marketers make a strong case for more sophisticated data offerings by communicating long-term ROI. Better demand generation.

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ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Top Rank Marketing

JULY 2, 2018

Ask any marketer if they’ve ever had to contend with the shrinking or deep cutting of their budgets, odds are you’ll get a deep sigh and a “more than once” response. So, if you’re staring down a budget reduction, don’t panic. bctt tweet="If you’re staring down a #marketing budget reduction, don’t panic.

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