Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? People search for more video results than any other content.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Martech

JULY 20, 2021

Frédéric Collard, Weber’s Ecommerce and CRM Manager for their EMEA Hub South division was setting the scene for Weber’s implementation of Teester, a platform that enables clients to scale user-generated video production and distribution via automation. They were excited to have the opportunity to share their experiences using video.

User-Generated Content 118

User-Generated Content Video Marketing Generation Marketing Management 118

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Hubspot

AUGUST 22, 2019

Video marketing is an undeniably powerful opportunity to reach your target audience -- in fact, more than 50% of consumers prefer video content over other forms of content, including email, social, and blog posts. Additionally, in the last few years we've seen a rise of live video as an effective marketing channel.

Youtube 77

Youtube Hubspot Facebook Broadcasting 77

Webbiquity

MAY 25, 2021

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. public broadcast models. And YouTube, for sure, I think it’s underutilized for B2B.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Hubspot

FEBRUARY 5, 2018

Last Friday, YouTube announced it work to further curb the spread of propaganda on its network -- this time, by adding a designated label to state-funded content. The label will appear below the video itself, and above its title broadcasters, as per the example below: Source: YouTube. presidential election.

Youtube 75

Youtube Broadcasting Marketing Proposals Content 75

Adobe Experience Cloud Blog

MARCH 14, 2017

Author: Cameron Jahn Live video has tremendous power to bring people together. And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. Content Creation. update on Twitter.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

illumin

OCTOBER 18, 2023

Connected TV , often shortened to CTV, refers to streamed video content. The content can be provided by large streamers like Netflix or Disney+, local broadcasters, or user generated content sites like YouTube or Vimeo. This was the first of several experimental, and little-watched, events broadcast on line in the 90s.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. Although brands are jumping on the live video bandwagon, you might still wonder if live video is really worth investing in. Where Consumers Watch Live Video.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Vidyard

JULY 11, 2019

Videos are a compelling way to drive website traffic and generate leads. According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t. It can be as raw, real, and spontaneous as you want.

Facebook 96

Facebook Video Marketing Broadcasting Demand Generation Agencies 96

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. The webinar itself can also work as great content for a YouTube post.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Webbiquity

JUNE 1, 2021

If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. You can easily access the finished, subtitled videos and publish them.

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Vidyard

JULY 11, 2019

Videos are a compelling way to drive website traffic and generate leads. According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t. It can be as raw, real, and spontaneous as you want.

Facebook 65

Facebook Video Marketing Broadcasting Demand Generation Agencies 65

SmartBug Media

FEBRUARY 1, 2019

Did you know that video is a great way to increase visitors, convert leads, nurture the qualified, and even help promote your awesome business? So here’s the question: Why haven’t you dipped your toe in the water and experimented with video marketing yet? Let the video do the hard work and keep your visitors engaged.

Video Marketing 87

Video Marketing Paid Search Agency Budget Programs Ideal Customer Profiles 87

Hubspot

MARCH 30, 2020

I am an avid player of The Sims video games. So, I started watching YouTube videos of people playing the Sims. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs.

Brand Identity 96

Brand Identity Branding Broadcasting Paid Search Agency 96

sagefrog

FEBRUARY 7, 2024

Targeting the Upper Funnel Traditionally, B2B marketing has been concentrated on the lower funnel – converting leads into customers. You can maintain engagement with potential customers through blog posts, videos, webinars, websites, and other interactive experiences. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Parse.ly

APRIL 7, 2022

For a marketer in today’s ever-evolving space, the current conclusion is the same whether your team includes dozens of experts or you’re part of a savvy duo: You need to create marketing videos if you plan to stand out. Assemble an effective video content marketing tool stack to save time. Prioritize pre-production.

Resources 52

Resources Video Marketing Planning Work Management 52

Martech

MAY 27, 2022

For example, Instagram offers engagement insights for Reels and live broadcasts. For live broadcasts, there is data on accounts reached, peak concurrent viewers, comments and shares. Whether a customer is browsing on Google, reading an article, or watching a video on YouTube, they will see promotions and ads everywhere.

Advertising Agencies 113

Advertising Agencies Advertisements Advertising Mobile Advertising 113

readwrite

MAY 19, 2014

YouTube is acquiring live video-game streaming service Twitch for $1 billion, entertainment magazine Variety reports , which would make it the largest acquisition for YouTube to date. The service, which lets gamers watch, play, record and stream live video game play, and has more peak traffic than both Facebook and Hulu.

Youtube 52

Youtube Google Broadcasting Advertising Agencies 52

readwrite

MAY 19, 2014

YouTube is acquiring live video-game streaming service Twitch for $1 billion, entertainment magazine Variety reports , which would make it the largest acquisition for YouTube to date. The service, which lets gamers watch, play, record and stream live video game play, and has more peak traffic than both Facebook and Hulu.

Youtube 52

Youtube Google Broadcasting Advertising Agencies 52

Webbiquity

SEPTEMBER 15, 2020

There are so many platforms for marketing your business with videos , including Facebook, Vimeo, Instagram, Twitter, and LinkedIn. But the biggest and best video network is YouTube. This is because it began as and remains solely a video network. billion people visit it every single month to watch videos.

Youtube 234

Youtube Video Marketing Generation Budget Programs 234

Content Standard

MARCH 14, 2019

In fact, people watch live videos three times longer than prerecorded ones. But a live video strategy won’t be right for every brand. And how can livestreaming fit into your existing content hub, social presence, or video content marketing program ? Where Can a Live Video Strategy Fit? So how do you test the waters?

Tactics 108

Tactics Brand Identity Branding Planning 108

Convince & Convert

NOVEMBER 6, 2017

Live video is nothing new. In fact, live broadcasting has been around since the 1950s. However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. Live Video Builds Trust with Your Customers.

Facebook 228

Facebook Paid Search Agency Companies B2B 228

BenchmarkONE

NOVEMBER 9, 2022

Whether you want to boost brand awareness , educate customers, or generate and nurture leads , webinars will get you there because they reach a wider audience. . If you want your webinar to rank better in search results, you have to optimize your video for SEO. You’ve given them the webinar in video and audio format.

Webinar Metrics 52

Webinar Metrics Jigsaw Broadcasting Lead Scoring 52

Envy

NOVEMBER 18, 2019

All too often, people use the same technology for webinars as they do for their in-company video conferencing, assuming that all video sharing or simple conferencing platforms are the same. You need to be able to connect your webinar with the rest of your marketing campaign in order to drive leads through your marketing funnel.

Webinar Metrics 97

Webinar Metrics B2B Thought Leadership Broadcasting Work Management 97

Magisto

APRIL 15, 2020

As people need or prefer to stay home, the popularity of workout videos is on the rise. Whether you’re a professional fitness trainer or just a workout enthusiast, you can benefit from creating and sharing videos online. . Live Video Tools. YouTube Live. Want more tips on creating live videos?

Video Marketing 52

Video Marketing Practices Class Business 52

Martech

SEPTEMBER 7, 2022

Jason Warnke, Senior Managing Director, Global IT and Digital Experiences Lead at Accenture shared in a recent blog post : “We found that a majority of learners (70%) forgot training content within 24 hours and virtually all (90%) forgot after a month. However, I did find an employee video of the experience shared on YouTube.

Enterprise Management 112

Enterprise Management B2B Marketing B2B Marketing Management 112

Martech

DECEMBER 30, 2021

2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). And when streaming services land another hit, viewers are more likely to cut the cord from linear TV, and replace live TV content they used to watch on cable with OTT services like YouTube TV, fuboTV or Sling.

Advertising Agencies 120

Advertising Agencies Advertising Channels Advertisements Advertising 120

ClearVoice

SEPTEMBER 4, 2020

SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( Content marketing statistics for YouTube. YouTube has two billion active users across the globe. More than 1 in 4 people globally use YouTube to discover and access news content. Content marketing statistics for video.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

PureB2B

DECEMBER 15, 2015

Lead generation is at the heart and soul of every business, and today, there are multiple ways of generating prospective customers—either through traditional or online methods. Here are 15 effective lead generation ideas for your marketing campaign to get positive results and stay ahead of the curve. Create a YouTube Channel.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

PureB2B

DECEMBER 15, 2015

Lead generation is at the heart and soul of every business, and today, there are multiple ways of generating prospective customers—either through traditional or online methods. Here are 15 effective lead generation ideas for your marketing campaign to get positive results and stay ahead of the curve. Create a YouTube Channel.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

readwrite

MAY 19, 2014

YouTube is acquiring live video-game streaming service Twitch for $1 billion, entertainment magazine Variety reports , which would make it the largest acquisition for YouTube to date. The service, which lets gamers watch, play, record and stream live video game play, and has more peak traffic than both Facebook and Hulu.

Youtube 40

Youtube Google Broadcasting Advertising Agencies 40

Excelsior Research

APRIL 22, 2022

Content marketing is defined as the process of marketing which consists of the creation and broadcasting of any type of element (blogs, articles ,short prompts videos etc.) Focus on video based information : . As we all know youtube is the most leading application for content. Content creation and marketing : .

Paid Content 52

Paid Content Marketing AI Effectiveness Tools 52

Martech

MARCH 6, 2023

Both CTV and OTT can also include video-on-demand (VOD) services. Mobile phones can also be targeted; users often project video from their phones to a bigger screen. Each platform’s definition of video completion rate might differ. OTT is delivered on smaller-screen devices, like tablets and smartphones.

Paid Search Agency 83

Paid Search Agency Ads Campaigns Cable 83

Martech

AUGUST 4, 2021

For instance, we’re finding out more about this space from the global video network Vevo. Otherwise, customers will feel overwhelmed and go back to watching music videos from a decade that was less stressful for them. How Vevo bridged the pandemic music video shortfall . (More details below.). Now it’s 50%. Chris Wood, Editor.

Cable 110

Cable Bundling Work Management Cross-Selling 110

BenchmarkONE

NOVEMBER 1, 2019

Did you know that 53% of customers engage with a brand after watching one of their videos on social? Video marketing has, without question, become one of the most effective forms of marketing available. Introducing video into your marketing strategy seems like a no-brainer. But not all videos perform at this high of a level.

Video Marketing 51

Video Marketing Webinar Metrics Content Paid Search Agency 51

SmartBug Media

MARCH 24, 2020

Facebook Live is exactly what it sounds like—it’s a feature on Facebook that allows you to live-stream videos on your Facebook page and engage with your followers in real time. Facebook launched the Live feature in 2016 to stay competitive with Periscope and YouTube and other platforms where users can go live. Choose a date and time.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78