Branding Social Media Social Network Viral 
Sprout Social
FEBRUARY 2, 2023
and their efforts led to audience growth, multiple viral videos and revenue-driving ads. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals.
Webbiquity
APRIL 27, 2021
Social media and influencer marketing have each significantly impacted the work of B2B marketers. Social Media Marketing Becomes a Thing. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009.
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Marketing Insider Group
APRIL 2, 2014
Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. Adobe evaluated each platform based on 4 criteria: SEO, brand awareness, customer communication, and traffic generation. These top networks have been covered each of the last 4 years. I covered both of these in my own review on the top 9 social networks for businesses 2 years ago. Social Media
Sprout Social
FEBRUARY 6, 2023
With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider.
Sharpspring
SEPTEMBER 21, 2021
You need more traffic sources, and one of the most obvious of those is social media and making a habit of sharing to every social network. Yes, you can scale social media traffic by creating your own routine! Social Sharing Tools to Help Scale the Process.
Buffer
JANUARY 23, 2023
Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.
Biznology
APRIL 19, 2013
We’ve got to come up with a better name for social media. And that is overwhelmingly what social media should mean to many people. And that can make talking about social media to C-level executives a challenge. It doesn’t change the fact that social media can be – and is – a great business tool, both for B2B and B2C organizations. So am I talking about social media now? Photo credit: Fora do Eixo.
Sprout Social
DECEMBER 21, 2022
Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media. As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders.
Sprout Social
DECEMBER 2, 2020
In order for social media marketing to work, you need an audience. Use the strategies in these Sprout resources to help you refine your strategy to expand your reach and successfully engage your social media audience. Who uses each network? Understand viral content.
Buffer
AUGUST 8, 2022
If you asked someone 20 years ago what their favorite social media platforms were, chances are they wouldn’t have an answer for you. The app is currently having its time in the spotlight, especially as it offers users a different experience than any other social media platform.
Martech Advisor
MARCH 30, 2020
Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? The Viral Coefficient. Viral Cycle Time.
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Sprout Social
SEPTEMBER 7, 2021
Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. You don’t have to be a creative genius to dream up the next brand campaign to break the internet.
Sprout Social
JANUARY 26, 2021
So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. The social media do’s and don’ts for 2021. hopes brands will soon address. “I
Single Grain
JULY 19, 2019
Everyone’s on social media. The number of social media users worldwide is 3.484 billion , up 9% year over year. That’s an awful lot of social media users. Almost every brand is on one or more social networks running marketing campaigns, which means that social media advertising spend in the U.S. Very few brands, however, taste success. 7 Dead Simple Social Media Marketing Tactics That Still Work Today.
Hootsuite
DECEMBER 8, 2022
How do you know the “right” number of engagements to expect on your social posts? That’s where social media benchmarks come in. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth.
Biznology
OCTOBER 22, 2012
Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available. Because, if your social media efforts are effective, people are going to come to your brand’s website.
Sprout Social
AUGUST 30, 2021
Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. It creates more opportunities to: Expand brand awareness.
Outbound Engine
FEBRUARY 18, 2020
When you started building your business’s social network, you likely had a number of goals in mind. Maybe you wanted to increase brand awareness, earn referrals or convert sales. But one thing you definitely didn’t hope for was losing followers on social media.
Outgrow
DECEMBER 4, 2021
How to Leverage Interactive Posts for Social Media? . If you are looking for effective ways to improve your engagement on social media, you’ve come to the right place. In this blog, we are going to discuss how you can engage better with interactive posts for social media.
Buzz Marketing for Technology
NOVEMBER 9, 2011
Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along. A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday.
Biznology
MARCH 26, 2015
Social media moves at such a fast pace that it’s sometimes difficult to dissect what worked and what didn’t. Brands are constantly competing against each other for greater exposure and more user engagement, and by monitoring the social media efforts of the best brands out there, we can definitely learn a lot about how we can improve the reach and appeal of our own campaigns. It may also be the biggest viral sensation of all time.
Buzz Marketing for Technology
DECEMBER 1, 2010
I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Enter Social Customer Support …. Moreover, great customer experiences drive positive word of mouth (WOM) which capitalizes on the viral nature of Social Media.
Webbiquity
DECEMBER 10, 2019
billion social media users in the world. With so many people—from every country, every age, and every profession—marketing professionals have ramped up their use of social media marketing over the past decade. Determining your social media goals and defining objectives.
Martech Advisor
JANUARY 2, 2020
A social media manager is responsible for your brand's social media activities that include social media planning, automation, advertising, content creation, publishing, and analytics. Who Is a Social Media Manager?
Sprout Social
NOVEMBER 3, 2021
Growing a brand requires getting attention from the right people at the right time. Or, master the art of social media marketing. Then building an effective social media following is key. Choose the right social media channels to get followers.
Webbiquity
MARCH 7, 2019
Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Use Targeted Social Media Ads.
Oktopost
FEBRUARY 1, 2023
Social media is the new business card—it’s more than a trendy marketing tool for any B2B organization; it’s a necessity. With 75% of B2B buyers using social media to make purchase decisions, it has become an essential tool for every business.
Circle Studio
MAY 26, 2022
As a B2B marketer, you might find yourself intrigued by the rising popularity of TikTok and the growing number of brands starting to use it. You might even ask yourself if your firm’s social strategy should include it. Morgan & Morgan went viral in 2021 for this video of their CEO.
Webbiquity
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors, expectations will inevitably increase.
Hootsuite
FEBRUARY 24, 2021
What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Common social media questions.
Hootsuite
JUNE 29, 2021
What are the benefits of using social media for business? billion active social media users across the globe. Let’s look at the many ways in which social media can help you connect with your target audience, engage with customers and grow your business.
Rock Content
JULY 15, 2020
Viral Content is one of these options : the audience needs to be interested, but it is possible to increase your campaign’s chances of success. What are the 6 best techniques to go viral? What is Viral Content? Brand Awareness. If it goes viral, excellent!
Brightedge
FEBRUARY 25, 2022
Social media metrics like engagement, reach, audience growth, and many others are essential for measuring and improving the effectiveness of your marketing campaigns. What’s more, social media metrics allow you to demonstrate a clear return on investment (ROI) from social media spend.
Webbiquity
FEBRUARY 2, 2015
Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy.
Hootsuite
OCTOBER 20, 2021
Going viral on TikTok isn’t just for dancing teens anymore. The platform has emerged as one of the most vibrant social media communities of today. It’s also one that makes going viral accessible in a way that few other social media networks do.
Hubspot
JUNE 30, 2020
Social media is an undeniably powerful channel for marketing in 2020. In fact, social networks are the biggest source of inspiration for consumer purchases, with 37% of consumers finding purchase inspiration through social channels. Why Use a Social Media Report?
The Marketing Blender
MAY 2, 2022
How to Do B2B Social Media Marketing the Right Way. Wondering how to do B2B social media marketing ? So what should B2B companies know about social media marketing? How is B2B social media marketing different from B2C social media marketing?
Biznology
OCTOBER 6, 2015
No, that’s only the second most-hated thing in corporate social media branding. I can’t tell you how many brands have not only over-committed to too many social media profiles but then have all but abandoned them all, most of which without even completely moving in to each platform. When this sort of abandonment goes on for a while, over time, and the social media platform evolves, adds new features, and your profiles stays the same. (Yes,
Oktopost
JANUARY 25, 2021
Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. Increasing brand awareness?
Hootsuite
MARCH 8, 2022
But how long should a social media video be? Depending on the platform, a social media video can run from 1 second to hundreds of hours in length. Read on to learn the best possible video lengths for each social network.
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