Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Consumers want to feel like your brand is speaking directly to them, addressing their unique preferences and needs. And not just respond.

Social Media 125

Social Media Personalization Media Work Management 125

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Setting your brand apart from the competition is essential for success. What is brand marketing?

Social Media 119

Social Media Social Marketing Paid Search Agency Media 119

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. Soon, subsequent Tweets questioning the health of SVB went viral. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet.

Work Management 75

Work Management Marketing Management Social Media Service 75

Sprout Social

JUNE 21, 2022

Stuck on how to go viral on TikTok? Because recent data highlights how there’s so much potential for brands to blow up on Tiktok. In this post, we’ll break down the basics of how to get views on TikTok, how to blow up on TikTok and reach “viral” status. 7 actionable tips to make your TikTok go viral.

Viral Marketing 106

Viral Marketing Tips Brand Identity Branding 106

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. and then generate an ad tag.

Barriers 127

Barriers Brand Identity Branding Content 127

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. ‘How to Make Money from Social Media’ and ‘How to Grow Your Social Media Platforms’ weren’t tautologies but classes, priced at $50 per month.

Social Media 170

Social Media Media Viral Marketing Class 170

Convince & Convert

JANUARY 4, 2024

What should you consider before hopping on a social trend? billion users on social media right now with most users spread out across 5-6 platforms. It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. How can this brand make their lives better?”

Trends 144

Trends Lead Scoring Lead Ranking Brand Identity 144

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. They get the reps in and make content all the time.

Social Media 110

Social Media Media Business Viral Marketing 110

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? Let’s get started!

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

SocialPilot

JANUARY 5, 2024

I doubt you would find a brand post on social media without any hashtags accompanying it. Since its discovery, hashtags have been a huge part of social media evolution. Marketers have constantly been using social media hashtags to boost brand visibility. for brands. It begs the question.

Social Media 72

Social Media Media Viral Marketing Eye-Tracking 72

Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. But one thing that B2B brands can capitalize on is influence. And understanding influence has a much longer shelf life of value than a viral TikTok video. The result is brand relevance and search engine visibility.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good.

Social Media 140

Social Media Media Privacy Transparency 140

Sprout Social

DECEMBER 7, 2022

It’s also become a hot topic on social media. Spotify Wrapped comes in an easily shareable format with quick links to repost to your favorite social media platforms. For Spotify, it’s a viral marketing tool. To see just how effective the Spotify Wrapped campaign is, we dove into the Sprout Social Listening tool.

Viral Marketing 102

Viral Marketing Campaigns Planning Social Media 102

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. How do you know which platform to prioritize to make the biggest impact on your business?

Social Media 101

Social Media Features Media Curation 101

Oktopost

DECEMBER 1, 2022

Corporate trolling in social media is on the rise. A tactic based on being fiery and quick-witted, corporate trolling has been a way for brands to attract attention in the new post-Wendy’s era. While all marketers strive to do social media differently, is this really the direction brands should be heading?

Social Media 114

Social Media Media Transparency Viral Marketing 114

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Download Now What is Social Media Marketing?

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. However, growing an audience is also one of the most difficult tasks for brands: you’re competing against everything from the other brands your potential customers and fans follow to posts from family and friends in their feeds.

Social Media 126

Social Media Media Viral Marketing Demographics 126

Webbiquity

JANUARY 31, 2019

Social media success isn’t nearly as random as it can seem. Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. To establish that, begin with a social media audit.

Social Media 243

Social Media Media Word of Mouth Analysis 243

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue.

Social Media 62

Social Media Top of Funnel Media Allocation 62

Sprout Social

FEBRUARY 18, 2020

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Social monitoring is an essential part of any social customer care strategy.

Social Media 136

Social Media Brand Identity Branding Media 136

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Martech Advisor

MARCH 30, 2020

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is. The Viral Coefficient.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. We’ll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand. This not only gets you more exposure, but also positions your brand as relevant and up-to-date. Let’s dig in.

Brand Identity 90

Brand Identity Branding Eye-Tracking Viral Marketing 90

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Sprout Social

MAY 8, 2023

Navigating social media copyright can be like sailing in uncharted waters. With every new wave of social trends come unanticipated legal consequences. Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands.

Copyright 110

Copyright Social Media Media Guidelines 110

Contently

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like.

Ethics 121

Ethics Social Media Trends Copyright 121

Anyword

APRIL 27, 2023

Meet our automagically Suggested Target Audiences , plus NEW & Improved Social Media Templates. Try it out → More Powerful Social Media Templates Anyword’s organic social media templates have just been upgraded with a suite of new features designed to boost engagement on your social channels!

Social Media 98

Social Media Template Media Viral Marketing 98

Oktopost

AUGUST 4, 2020

Let’s face it, finding out you went viral on LinkedIn is exciting. So imagine my delight as a B2B social media marketer when I found out that through the very same Employee Advocacy program that I manage, a post I scheduled actually did go viral! But what exactly does going viral even mean? Enjoy Going Viral.

Viral Marketing 136

Viral Marketing Linkedin Ideal Customer Profiles Social Media 136

Sprout Social

OCTOBER 11, 2021

Look, it isn’t essential to be funny on social media—but my goodness, it helps. Humour is a hugely powerful currency on social, but beyond likes and engagement, how does cracking a joke on social media actually impact your bottom line? Humour is often the catalyst to help explode your post into something viral.

Social Media 142

Social Media Media Top of Funnel Business 142

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. But there’s another short-form video format taking social media by storm: Social Reels.

Relevance 152

Relevance Brand Identity Branding Verticals 152

Convince & Convert

JANUARY 4, 2024

What should you consider before hopping on a social trend? billion users on social media right now with most users spread out across 5-6 platforms. It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. How can this brand make their lives better?”

Trends 78

Trends Lead Scoring Lead Ranking Brand Identity 78

Webbiquity

AUGUST 2, 2018

At some point today, a social media marketer is going to get fired. They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. The good news is that most companies won’t miss social media if they choose to go another route. The reason?

Social Media 142

Social Media Media Marketing Management Allocation 142

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. Within 24 hours, the posts racked up 2.9

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Buffer

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Sprout Social

JANUARY 6, 2021

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. It can also guide prospects through the decision stage of their buyer’s journey, educate customers on their brand new purchase and fuel a brand’s advocacy plans.

Social Media 132

Social Media Video Marketing Social Marketing Top of Funnel 132