Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Here are three more key takeaways from the 22 content marketing stats and facts below: Words today, pictures tomorrow. Video is vital.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

FEBRUARY 16, 2016

We want programmatic advertising—even if we’re not sure what that is. Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. And now, the stats! eMarketer ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. As a consequence, digital marketing budgets are predicted to increase by double-digit percentages this year, with the Internet becoming the largest medium for advertising in 2016—ahead of TV. Native advertising may be the answer.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Hubspot

DECEMBER 5, 2019

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. But, in the past few years, Reddit's made attempts to gain more attention from brands.

Stats 100

Stats Mobile Advertising Internet Marketing Mobile Marketing 100

Hubspot

MARCH 19, 2019

Email marketing stats. will spend over 350 million dollars on email advertising in 2019. Mobile opens accounted for 46 percent of all email opens. 35% of business professionals check email on a mobile device. 56% of brands using an emoji in their email subject line had a higher open rate than those that did not.

Stats 101

Stats Email Marketing Mobile Advertising Open Rate 101

Sprout Social

AUGUST 19, 2021

Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. These features create new digital storefronts that can be found organically or boosted through paid advertising. . Brands can drive interest through shoppable posts and Stories that link directly to in-app product pages.

Stats 128

Stats Examples Tips Top of Funnel 128

Martech Advisor

OCTOBER 2, 2019

Marketing advisors are already calling Connected TV the future of video advertising. Considering the ever-growing rise in consumption trends, in 2018 alone advertisers spent an average of $14.2 Last year, brands spent around $7.1 Connected TV: The Next Big Thing for Advertisers, or Outpacing Mobile in the Global Race.

Mobile Advertising 51

Mobile Advertising Advertisements Advertising Allocation 51

AccuData

NOVEMBER 19, 2018

As we busily prepare, design, and execute client holiday campaigns, we thought we’d share some stats and tips for making this your most successful holiday season yet! When it comes to holiday sales, conversions matter, and mobile is a key part of the consumer journey. Facebook Holiday Advertising. Optimize for Mobile.

Stats 68

Stats Conversion Advertising Agencies Planning 68

Convince & Convert

AUGUST 8, 2019

But what is dark social, how does it affect your brand, and how you can measure it? mobile users in the U.S. AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. Should Your Brand Worry About Dark Social?

Brand Identity 154

Brand Identity Branding Marketing Analytics Tools Traffic 154

Webbiquity

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

distribion

NOVEMBER 9, 2016

We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. By 2020, customer experience will overtake price and product as the key brand differentiator. – Campaigner.

Stats 79

Stats Email Marketing Trends Work Management 79

Webbiquity

JUNE 16, 2015

The other 72% is shared through “Dark Social,” the private sharing that happens behind closed private communications such as emails, chats, and mobile apps. Brands that use shortened URLs with a “vanity domain” experience an average increased click volume of 25% compared to long URLs or generic URL shorteners. MediaPost ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 207

Paid Content Stats Marketing Budget Webinar Metrics 207

SocialPilot

JANUARY 15, 2024

These stats will help you know how video marketing influences customers. Video marketing is the fastest-growing type of marketing in digital advertising. A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. 70% of YouTube videos are consumed through mobile devices.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Huptech Web

JANUARY 13, 2023

Google Ads Stats. Search Ads Stats. Display PPC Stats. Shopping PPC Stats. Mobile Ads Stats. Social Media Ads Stats. Snapchat Ad Stats. LinkedIn Ad Stats. TikTok Ad Stats. Amazon PPC Stats. Why Are Stats Even Important? Google Ads Stats. Search Ads Stats.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. social media accounts 91% of retail brands use 2 or more social media channels 81% of all small and medium businesses use some kind of social platform Internet users have an average of 7.6

Statistics 98

Statistics Social Media Media Mobile Advertising 98

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. It’s emerging as a platform for branding and e-commerce. But is the platform cutout for your brand? Let’s see what the stats say. As per Pinterest stats, more than 75% of the users are from outside America.

Statistics 65

Statistics Paid Content Stats Mobile Advertising 65

NuSpark Consulting

NOVEMBER 17, 2017

Don’t underestimate the value of online display advertising. Think of display ads like Billboards or outdoor advertising in a sense. Think of display ads like Billboards or outdoor advertising in a sense. When online advertising, it is important to target the people most relevant to your business. Effective Targeting.

Display 191

Display Advertisements Advertising Ad Frequency 191

Go Beyond SEO

SEPTEMBER 24, 2020

Here are the top buying journeys by which consumers are looking for goods and services: Mobile Devices & Smartphones. Here are the stats. 51% of smartphone users have found a new company or product when searching on mobile. 85% of internet searches are conducted on the mobile phone. Here are the stats.

Paid Content 122

Paid Content SEO Paid Search Agency Mobile Advertising 122

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). (

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Unbounce

FEBRUARY 23, 2022

And for most shoppers, the first result they see is the paid advertisement at the top of Google’s search results. Here’s how product listing ads can give your advertising strategy a boost. This can lead to an increase in sales and brand awareness. One last thing: Make sure your site is optimized for mobile viewing.

Ads 115

Ads Optimization Product Mobile Advertising 115

ClearVoice

DECEMBER 13, 2018

The photo-sharing app has become one of the most popular social media platforms, especially for brands. As a consumer, I follow multiple Instagram brands and influencers to receive inspiration on home decor, fashion tips, and the healthiest Whole-30 recipes to try and cook, which usually end up as a Pinterest fail.

Focus Group 79

Focus Group Stats Studies Profiling 79

Outbrain

AUGUST 30, 2021

Branding, marketing, brand marketing? For companies to compete off and online and among target audiences overloaded with ads and information, it’s vital to grasp the differences and overlaps between branding and marketing, and how brand marketing stands on its own. What is Branding? That’s understandable.

Paid Content 64

Paid Content Paid Search Agency Brand Identity Branding 64

Bannerflow

SEPTEMBER 7, 2020

Unlike many industries, iGaming is ahead of the curve in reaching audiences via display advertising. However, not all iGaming brands are alike and many are failing to realise a greater return on vestment from their display campaigns. Why is knowing iGaming display advertising trends so important?

Display 88

Display Advertisements Advertising Trends 88

Navigate the Channel

JANUARY 4, 2023

A few years ago, we wrote about the ballooning trend of customers using mobile devices, such as smartphones and tablets. Mobile devices were surpassing computers in sales, connecting customers and prospects to businesses, and helping salespeople close deals. 413B is the projected global mobile marketing industry spend by 2024.

CMS Development 65

CMS Development Tips Marketing Management Mobile Advertising 65

Bannerflow

NOVEMBER 29, 2018

Cart abandonment is an issue facing many brands in the age of online purchasing. But with the right tools and an effective strategy, travel brands can reduce their own abandonment rates and gain a greater return on investment (ROI) for their advertising. Why are travel brands struggling to make that final conversion?

Brand Identity 56

Brand Identity Branding Mobile Advertising Display 56

Brandwatch Marketing

JANUARY 7, 2019

With many millions now using the app every day, there is no shortage of Instagram stats and facts that show how popular it is. We’ve trawled the net to find the most up to date, amazing stats around. Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

The name of the game for Facebook advertising is quickly becoming Facebook Messenger. Initially tested in Australia and Thailand, brands can now reach Facebook users (all 2.01 Refine what content works best for your brand, and get the most lift from optimum posting times. Stats get even higher in Asia and the rest of the world.

Advertising Funnels 268

Advertising Funnels Top of Funnel Funnel Advertising Mobile Advertising 268

Optinmonster

FEBRUARY 11, 2024

The stats are clear: 20% of businesses never make it past the first year , and a whopping 50% don’t make it to year five. You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end. ” By rewarding them for sharing, you’ll see your brand spread like wildfire.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Go Beyond SEO

SEPTEMBER 24, 2020

Here are the top buying journeys by which consumers are looking for goods and services: Mobile Devices & Smartphones. Here are the stats. 51% of smartphone users have found a new company or product when searching on mobile. 85% of internet searches are conducted on the mobile phone. Here are the stats.

Paid Content 78

Paid Content SEO Paid Search Agency Mobile Advertising 78

Content Standard

JANUARY 5, 2016

The year’s most compelling video marketing stats point to where video marketing has been and where we’re headed in 2016. Consumers are Clamoring for Branded Video. Luckily for marketers, consumers are eager to consume branded video as part of their video fix. The bottom line for brands: Video works.

Stats 60

Stats Video Marketing Verticals Emarketing 60

Schubert B2B

MAY 26, 2023

Digital marketing campaigns can strengthen brands. With more customers turning to online channels and mobile devices for purchase decisions, businesses must adopt an online presence if they want to succeed. So this could be paid advertising, content marketing, releasing videos, or even search engine optimization (SEO).

Paid Content 62

Paid Content B2B Marketing Planning B2B 62

Martech Advisor

AUGUST 30, 2019

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. Let’s look at why these platforms are attracting more advertising investment. Why are Instagram and Pinterest the Social Media Trends for Marketers and Advertisers? Influencers. Innovation.

Social Media 99

Social Media Social Marketing Media Trends 99

ClickZ

MAY 2, 2020

March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications. Mobile remains the best way to engage people with push notifications. Whereas, 22% of people continued to feel empathetic (the only stat that has remained constant). Africa – 25%.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Martech

JUNE 8, 2022

Those changes, paired with new state-by-state legislation for consumer privacy, force advertisers to rethink almost everything they know about digital marketing. According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking.

Multi-Touch Attribution 109

Multi-Touch Attribution Enterprise Management Paid Search Agency Work Management 109

LiveRamp

MARCH 18, 2019

Specifically, brand marketers were focused on authenticity––what it means today and what lessons can be learned from direct to consumer brands (DTC) and large brands alike. While this stat and the need for authenticity is not a new concept, what it brought to mind is the need to connect customers’ feelings to actual results.

Brand Identity 65

Brand Identity Branding Ethics Privacy 65