Valasys

MARCH 25, 2020

Within a superior lead nurturing set-up, the prospects can be smoothly directly down to the sales path for optimizing the sales conversions or the sales revenue. Virtual Event Marketing scales-up the Reach of the B2B Brands. Read more on 6 Tips to Improve Your Content Strategy in 2020. No matter which geo-targeted.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Valasys

MARCH 12, 2020

Optimized in-store applications contribute to the optimized omnichannel experiences of the customers & lead to the optimized sales revenue & the Return on Marketing Investment (ROMI). Read more on How Omnichannel Reputation Management Assists in B2B Branding.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. No doubt very useful and very powerful when they come together (I read this as an agency mixed with a lead nurturing platform that can track ROI!).

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Valasys

OCTOBER 24, 2019

Furthermore, revitalizing a tired B2B strategy with the help of innovative creative ideas assures two main benefits for the B2B brands: Optimization of the sales conversions Improvement in the Employee experience & engagement Rate. Marketing strategies may seem to look uninspiring & stagnate fatigued by the same old stuff.

Marketing AI 40

Marketing AI Creativity B2B Marketing Marketing & Strategy 40

Valasys

OCTOBER 8, 2019

Email marketing has been an invisible way for brands to meritoriously communicate with their customers. In a fiercely competitive B2B world, marketers need to optimize their returns on marketing investment (ROMI) & using the best email marketing tools can help the marketers achieve their desired results.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Valasys

SEPTEMBER 19, 2019

For the B2B brands quantifying the endeavors of their social media marketing endeavors ha always been an important pre-requisite to optimize their marketing endeavors. According to Sproutsocial.com, 95% of the people aged 18-34 prefer to follow brands through social networks.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Valasys

SEPTEMBER 26, 2019

In the previous sections of the blog, we have unraveled how brands can define, measure & optimize their social media KPIs for channels such as Facebook , Twitter , Instagram & LinkedIn. In the current section, let’s delve into how brands can strategize, define & optimize their social media KPIs for YouTube.

Social Media 49

Social Media Media Youtube Multi-Channel 49

markempa

AUGUST 1, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! So what can be done about it? So what can be done about it? 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Valasys

SEPTEMBER 6, 2019

Twitter is one of the most vibrant channels for marketers to run their ad campaigns & for promoting their brands. 58% of the brands on Twitter have more than 10,000 followers (Source: adweek.com). 58% of the brands on Twitter have more than 10,000 followers (Source: adweek.com).

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

AUGUST 12, 2019

Intent data possesses the capability to optimize nearly all the ABM efforts, ranging from the branding endeavors at the top of the funnel to the after-sales initiatives for customer success and additional revenue generation by cross-selling. . Intent-data facilitates the generation of maximum number leads from the Target Accounts: .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Adobe Experience Cloud Blog

SEPTEMBER 10, 2009

Marketers need to think beyond justifying their existence, to improving ROMI (Return on Marketing Investment) to the point where they make a real impact on the enterprise. It's critical to maintain long-term branding efforts, even though they are more difficult to measure and really don't lend themselves to ROI metrics.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership ROI ROMI 48

Valasys

SEPTEMBER 16, 2019

Once the B2B brands have been done with their LinkedIn pages, the next big challenge for them is to establish their brand equity through LinkedIn & attract an increased number of followers, for promoting brand visibility. Optimizing the total Number of Followers on LinkedIn.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

markempa

APRIL 18, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Valasys

AUGUST 27, 2019

Abiding by the norms of GDPR is inexplicably important like it has never before because not only the defiance of the norms can lead to hefty fines but can also deteriorate the reputation of a particular brand. Update : When someone clicks a link such as “Update Preferences”.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

markempa

APRIL 5, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

Valasys

SEPTEMBER 10, 2019

Word of mouth marketing is a strategy where brands leverage & count on their customers by encouraging them to tell their friends, family & colleagues how they feel about a particular product or service. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 22, 2019

Underestimating any channel might lead to degradation of the brands’ reputation. Many professional & highly successful B2B brands have employed special people for omnichannel reputation management. The B2B companies need to understand that their customers are almost everywhere across the diverse platforms on the web.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Valasys

AUGUST 19, 2019

Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

SEPTEMBER 4, 2019

54% of social browsers use social media to research products (Source: GlobalWebIndex, 2018) & 74% of the customers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends & families (Source: Forbes, 2018). User engagement is the most important matrix to start with.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

markempa

APRIL 12, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Some clients dont have the infrastructure in place to map the ROI on leads deliv.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Valasys

SEPTEMBER 13, 2019

As compared to the B2C companies, the B2B brands have been relatively slower & speculative with the adoption of programmatic advertising. Being Wary of Brand Safety: B2B marketers need to be aware of fraudulent instances when it comes to programmatic advertising.

Advertising Agencies 40

Advertising Agencies Marketing AI Paid Search Agency B2B Marketing 40

Valasys

NOVEMBER 18, 2019

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). pipeline by account type, leads driven by the campaign, top marketing channels & unspent marketing dollars.

Work Management 51

Work Management Marketing Management Software B2B Marketing 51

Valasys

SEPTEMBER 25, 2019

According to Mark Nardone, Executive VP for PAN Communications, content syndication should help the brands reach their target audiences & he quotes the obligations for the same as follows: “If you’re spending time and resources to create content on your owned channels, why not syndicate it elsewhere to expand your reach?

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

NOVEMBER 22, 2019

Clearly, a lack of confidence in answering delineates that probably you are not executing an optimal blog content strategy focused on bolstering the Return on Marketing Investment (ROMI). Producing high-quality content with the right mix of the requisite keywords, with images & infographics helps in increasing the brand awareness.

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Valasys

NOVEMBER 20, 2019

When it comes to generating the B2B blog post ideas, the marketers must understand that blogs are not only important to drive additional traffic on the business websites of the brands but also assist in reputation management. Read more : How Omnichannel Reputation Management Assists in B2B Branding.

B2B 45

B2B Brand Identity Branding ROMI 45

Valasys

NOVEMBER 20, 2019

When it comes to generating the B2B blog post ideas, the marketers must understand that blogs are not only important to drive additional traffic on the business websites of the brands but also assist in reputation management. Read more : How Omnichannel Reputation Management Assists in B2B Branding.

B2B 40

B2B Brand Identity Branding ROMI 40

Valasys

AUGUST 6, 2019

Businesses also need to attract, engage & convert the prospects using the pieces of content which resonate with their specific research stages or their positions in the conventional sales funnel – whether top, middle or low funnel leads. Using brand segmentation, brands get more specific about their target market.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

NOVEMBER 4, 2019

B2B customers now have access to endless information & this gives them ample information about an array of brands to choose a product or service from. Brands nowadays have access to advanced cloud-hosted data analytics platforms & customers are very well aware of it. Ways Content Personalization Benefits B2B Marketers.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them. Employ Influencer Marketing : .

Paid Content 40

Paid Content Top of Funnel B2B Marketing Content Marketing 40

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). The insights can be used to define the ideal personas for brands. Leverage Dynamic Content : .

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

OCTOBER 3, 2019

Social Media KPIs form an important part of the marketing endeavors for the brands worldwide. The upsurge in the total website traffic with the help of Pinterest can be measured either with the help of the Google Analytics tool or by using the integrated analytics platform for the brands. Why Businesses need to Define Pinterest KPIs.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Valasys

AUGUST 9, 2019

Organic searches, along with direct landing of the prospects on the home page or specific landing pages of a website, are key indicators of how strong the brand equity of an enterprise is & how easily can it be discovered by the audiences – local ones in particular.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

AUGUST 28, 2019

Event marketing is the pragmatic marketing of a brand, service, or product through promotional events that involve direct interaction with a brand’s representatives. The events are an excellent platform to inspire innovation & showcase the new solutions devised by the brands.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

APRIL 3, 2020

To be successful in B2B eCommerce, brands need to learn from the competitive benchmarking of their distinguished counterparts such as Flexfire LEDs , CleanAir , Selini NY , etc. Read more on How omnichannel reputation management assists in B2B branding. What is a B2B eCommerce with example.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

AUGUST 8, 2019

The upsurge in these KPIs directly resonates with the positive performances of the campaigns, directed towards an optimized Return on Marketing Investment (ROMI). Trust that the prospects & the existing customers have in the brand takes a while to develop & is directly correlated with the brand resonance.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

SnapApp

FEBRUARY 5, 2019

The marketing team at Fundera also uses educational, search-optimized content to attract inbound leads. Nurture Leads with Automated Email Sequences. 85% of our respondents use automated email sequences to nurture leads. Our goal is for leads to reach out to our sales team—not vice versa.”.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

Anteriad

APRIL 25, 2023

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Branding also applies to how the company communicates online with customers, personality, and culture. The resulting score is used to determine which leads a receiving function (e.g.,

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95