Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

Litmus

JULY 20, 2022

That CRM data — and email — will play even larger roles in the buyer journey. Brands understand the importance of building relationships with their customers. Brands that pay attention to detail and customer preferences. Creating happy customers and brand evangelists. Spotlight best sellers. Building trust.

Personalization 83

Personalization Generation Content Loyalty 83

DivvyHQ

AUGUST 6, 2020

To be a brand of the people, user-generated content should be part of your content marketing mix. It can drive true connections, turn customers into advocates, and trigger more conversions than any other tactic. But how can you inspire customers to create content for you? Start here.

User-Generated Content 113

User-Generated Content Generation Content Marketing Planning 113

Marketing Insider Group

DECEMBER 30, 2013

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. 2014 will be the year of brand publishing.

Advertising Agencies 100

Advertising Agencies Marketing & Strategy Custom Publishing Mobile Marketing 100

TaylorMadeIn KEW

DECEMBER 4, 2016

And they suggest that content marketing strategy is the differentiator for content marketing success. Yet when I dug into the research, I was startled by a fundamental confusion between strategy and tactics, and a complete lack of integration or alignment to the wider marketing mix.

B2B Marketing 48

B2B Marketing Paid Search Agency Content Marketing B2B 48

Hubspot

DECEMBER 2, 2020

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. 59% of global social media users also have a more favorable view of brands that respond to customer service questions on social media.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

PathFactory

JANUARY 3, 2020

Consumer influences have been slowly creeping into B2B marketing in recent years, though many still struggle to strike the right balance. In 2020, in addition to friendlier design and copy, we’ll see more B2B marketers leverage consumer-oriented behaviors (like binge-watching) as part of the marketing mix.

Lead Ranking 98

Lead Ranking Lead Scoring B2B Marketing Work Management 98

Valasys

OCTOBER 31, 2019

Furthermore, existing customers also serve as brand advocates & leverage Word-of-Mouth Marketing (WOMM) which brings additional traffic on the website. Learn more on: How Omnichannel Reputation Management Assists in B2B Branding. Retargeting helps in improving the reach of the marketing campaigns.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

TaylorMadeIn KEW

DECEMBER 2, 2018

Top tips for getting to grips with B2B marketing in 2019: Examine the commercial environment in which we as B2B marketers are now working, and look at our customers, our organisations and our profession. What our customers experience is only this one very small part of the overall marketing mix.

B2B Marketing 61

B2B Marketing Planning B2B Tips 61

PathFactory

SEPTEMBER 15, 2021

They become frustrated when the information they need isn’t readily available, or when content that marketers send them isn’t personally relevant or in context with their current relationship phase with a brand. That’s where things start to break down, and the gap between marketers and their audience widens. OK, so… now what?

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

SmartBug Media

NOVEMBER 30, 2020

With companies utilizing a large variety of advertising tactics in their digital marketing mix, how do you properly attribute conversions to the right sources? In our current digital space, we see multiple touchpoints within each Buyer’s Journey. That’s right, sources.

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Paid Search Agency 75

Heinz Marketing

JULY 26, 2021

And having talked to you and people on your team, that it’s actually been a great year of growth and learning for Sendoso as sort of the old rules of field marketing, the old rules of marketing mix, kind of thrown out the window during the pandemic. Kris: Yeah. Some companies still operate this way.

Top of Funnel 107

Top of Funnel Marketing Automation Services Budget Programs Work Management 107

Hinge Marketing

JUNE 11, 2024

They bring your brand into focus. Here’s a list of the top five: 4: High Growth Firms Have Clear Priorities for the Year Ahead Where are High Growth prioritizing their time and marketing dollars this year? The chart below presents these firms’ top current marketing objectives. And in most cases, this means LinkedIn.

Software 98

Software Studies Advertising Agencies Peer-to-peer 98

Marketing Insider Group

NOVEMBER 4, 2010

It is so important to map content to the buyer journey. Later in evaluation stage, we provide things like head-to-head comparisons that when downloaded, we get some insight as to how deep they are in the buy process with some customized questions. Michael Brenner Nov 5 2010 Thank you Denise. But as you point out, the effort pays off!

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

It is so important to map content to the buyer journey. Later in evaluation stage, we provide things like head-to-head comparisons that when downloaded, we get some insight as to how deep they are in the buy process with some customized questions. Michael Brenner Nov 5 2010 Thank you Denise. But as you point out, the effort pays off!

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Inbox Insight

JANUARY 22, 2019

If you serve a number of different markets, you may find you have a variety of different value propositions and USPs for each segment. But remember; if you set out to be the biggest or fastest, but you can’t achieve those criteria, you will lose trust and brand authority.

Planning 74

Planning B2B Marketing Marketing Plans B2B 74

Inbox Insight

JANUARY 22, 2019

If you serve a number of different markets, you may find you have a variety of different value propositions and USPs for each segment. But remember; if you set out to be the biggest or fastest, but you can’t achieve those criteria, you will lose trust and brand authority.

Planning 51

Planning B2B Marketing Marketing Plans B2B 51

Marketing Insider Group

JUNE 30, 2020

Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. When you’re at the grocery store, you see products representing thousands of brands and companies lining the shelves. Marketing facilitates a dialogue between those that sell and those that buy.

Work Management 360

Work Management B2B Marketing Marketing Management Content Marketing 360

SmarkLabs

OCTOBER 18, 2022

Marketing attribution is the process of assigning credit for conversion to the various marketing channels that contributed to the sale. By understanding how different marketing activities contribute to conversions, businesses can optimize their marketing mix and budgets to better achieve their desired results.

Marketing Attribution 98

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 98

Hinge Marketing

AUGUST 6, 2019

According to On24’s 2019 Webinar Benchmark Report , 76% of marketers studied say webinars allow them to drive more leads and 75% agree that webinars help them to extend their brand reach. But marketers beware: this shiny object should be strategically placed along your buyer’s journey and within your marketing system.

Webinar Metrics 92

Webinar Metrics Co-Registration Tactics Trends 92

B2B Digital Marketer

MARCH 18, 2021

Dr Pelé Raymond (24:09): Um, and that, that gets into issues of, you know, how is your brand showing up right now on LinkedIn? And what do you need to do to build that foundation first, before you put content marketing on top of it? But I would say that there is wisdom in having a marketing mix.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Full Circle Insights

FEBRUARY 28, 2021

Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing. A 4-Point Plan to Transform your B2B Customers into Brand Evangelists. New Year, New Brand: 5 Tips to Make the Most Out of Your Funnel Metrics. Flywheel Goes Full Circle.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Onalytica B2B

JULY 16, 2018

There were 66 seminar sessions across 8 topic streams from the leading names and influencers in the B2B space providing new, innovative and inspiring ideas, as well as the exhibition space featuring leading edge B2B suppliers and vendor brands plus the Tech Playground. Customers conduct a referendum on your brand everyday.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

BDB

JANUARY 20, 2023

As a form of content that is constantly evolving, video marketing is rapidly becoming a key element in B2B strategies and campaign planning across the marketing mix, and a high performing one in most campaigns.

Video Marketing 26

Video Marketing Top of Funnel Marketing & Strategy Buying Cycle 26

The Lead Agency

FEBRUARY 5, 2018

The B2B buyer journey is a complex one, requiring different messaging to each of the different stakeholders that play a role in the decision-making process. In the past, many marketers traditionally attributed the success of a campaign to whatever activity led to a sale – this was known as ‘single-source attribution’.

Social Media 48

Social Media Paid Search Agency Multi-Touch Attribution Top of Funnel 48

Ledger Bennett

DECEMBER 28, 2020

Once you have an agreed-upon number, use Average Customer Value (ACV) to work backwards to ascertain business specific KPI numbers for everything leading up, such as Sales Qualified Opportunities (SQOs), Marketing or Product Qualified Leads (MQLs/PQLs), traffic and the derived marketing mix to drive it, from which it will be met.

Lead Ranking 52

Lead Ranking Top of Funnel Ideal Customer Profiles Advertising Agencies 52

Inbox Insight

NOVEMBER 23, 2022

It is a critical part of every B2B marketing strategy, and one that requires careful planning and execution. Sitting at the very center of sales development, it is the first step in the B2B buyers’ journey towards your brand and a potential sale. Brand awareness. Brands are built on trust.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

Full Circle Insights

MAY 10, 2021

The 80/20 rule is widely applied to so many situations, including experimentation in marketing. To keep a marketing mix fresh, it’s a good idea to maintain an 80/20 ratio of tried-and-true campaigns vs. experimental outreach. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce.

Digital Transformation 98

Digital Transformation Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

JULY 27, 2021

“It was clear to our judges that their efforts will improve how we all connect with the brands we love for years to come.”. About Full Circle Insights Full Circle Insights delivers marketing and sales performance measurement solutions to optimize a company’s marketing mix and drive more revenue.

Full Circle Insights 98

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

JANUARY 24, 2023

Integration Empowers B2B Marketers to Measure the Impact of Their Account-Based Marketing (ABM) Strategy Inside the CRM SAN MATEO, Calif. , Jan. Users can also measure the buyer journey from initial website click to closed sale. To learn more, visit bombora.com.

Full Circle Insights 52

Full Circle Insights Sales Management Bombora Top of Funnel 52

Full Circle Insights

JULY 12, 2021

. “Full Circle gives B2B companies an advantage in any economic climate, but it’s especially important to measure sales and marketing performance in times of change or uncertainty so you can pivot quickly and maximize positive impact,” said Full Circle Insights President and CEO Bonnie Crater. Flywheel Goes Full Circle.

Full Circle Insights 98

Full Circle Insights Sales Management Lead Ranking Marketing Attribution 98

Full Circle Insights

JANUARY 28, 2021

Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing. A 4-Point Plan to Transform your B2B Customers into Brand Evangelists. New Year, New Brand: 5 Tips to Make the Most Out of Your Funnel Metrics. Flywheel Goes Full Circle.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

Full Circle Insights

NOVEMBER 26, 2020

Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing. A 4-Point Plan to Transform your B2B Customers into Brand Evangelists. New Year, New Brand: 5 Tips to Make the Most Out of Your Funnel Metrics. Flywheel Goes Full Circle.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

JULY 9, 2020

Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing. A 4-Point Plan to Transform your B2B Customers into Brand Evangelists. New Year, New Brand: 5 Tips to Make the Most Out of Your Funnel Metrics. Flywheel Goes Full Circle.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98

Full Circle Insights

NOVEMBER 24, 2020

Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing. A 4-Point Plan to Transform your B2B Customers into Brand Evangelists. New Year, New Brand: 5 Tips to Make the Most Out of Your Funnel Metrics. Flywheel Goes Full Circle.

Full Circle Insights 94

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 94

Full Circle Insights

MARCH 23, 2021

When used together, the three products empower marketers to improve efficiency at the process and investment levels while managing digital outreach more effectively. Funnel Metrics provides full funnel visibility inside the CRM, allowing marketers to track lead responses at every stage of the buyer journey.

Full Circle Insights 52

Full Circle Insights Enterprise Management Bundling Lead Ranking 52

Full Circle Insights

JUNE 16, 2020

Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing. A 4-Point Plan to Transform your B2B Customers into Brand Evangelists. New Year, New Brand: 5 Tips to Make the Most Out of Your Funnel Metrics. Flywheel Goes Full Circle.

Lead Ranking 98

Lead Ranking Marketing Attribution Sales Management Enterprise Management 98