Stevens & Tate

DECEMBER 12, 2022

Creating a strong brand identity requires good storytelling in order to establish your brand as unique and relevant as well as to make it more engaging for your target audience. The Importance of Package Design to Your Brand. Consistency is what helps to strengthen your brand identity. Conveying an experience.

Design 121

Design Brand Identity Branding Storytelling 121

Bannersnack

MARCH 8, 2024

8 minutes read Online collaboration has become a buzzword used by most brands, specialists and psychologists. That’s mainly because creative directors and design managers have to set up a safe environment that enhances the team’s creative collaboration. One thing is clear.

Creativity 78

Creativity Efficiency Design Organization 78

Stevens & Tate

MARCH 21, 2024

When it comes to branding, the importance of a compelling logo cannot be overstated. It serves as the cornerstone of your brand’s identity, encapsulating your ethos and distinguishing you in a crowded marketplace. Bold Typography: Modern logo designs are increasingly adopting bold typography to make a powerful statement.

Design 89

Design Trends Loyalty Impressions 89

Adobe Experience Cloud Blog

DECEMBER 3, 2019

A manager has to corral the creative team. A set designer has to figure out the props. Between the two, there’s an almost endless number of places for branded videos to go wrong. Marketers may not be able to keep bad acting from dooming a shoot, but they can do their part to support the creative team and create effective videos.

Creativity 157

Creativity Video Marketing Brand Identity Branding 157

Webbiquity

NOVEMBER 23, 2021

The term “online marketing” covers a lot of territory, from strategic to creative to persuasive to technical. UX Design + SEO = Successful Application Development Projects. How Can UX Design & SEO Work Together? SEO revolves around understanding website analytics, which also provides insights for the design process.

Design 278

Design SEO Keywords Marketing Analytics Tools 278

Stevens & Tate

JUNE 21, 2022

There are a lot of factors that go into creating a strong brand. One factor that shouldn’t be overlooked is the packaging design of your products. Not only should the design of your packaging properly reflect everything you want to say about your product, but it should also make it recognizable as being part of your brand.

Design 93

Design Tips Brand Identity Branding 93

Webbiquity

OCTOBER 21, 2020

Whatever you learned about the definition of “branding” in your marketing courses is wrong. 25 years years ago (when the oldest Millennials were in junior high, and the youngest still in diapers), branding was quite simple. The F our Pillars of Branding in the Digital A ge. These are: Brand. Visual branding.

Brand Identity 297

Brand Identity Branding Mobile Advertising Touchpoints 297

Bannerflow

MAY 30, 2023

As the digital landscape continues to evolve, designers are constantly pushing the boundaries to captivate audiences with fresh and innovative visuals. In this blog post, we will delve into the exciting design trends that have emerged in 2023.

Design 52

Design Trends Brand Identity Branding 52

Vision Edge Marketing

DECEMBER 7, 2021

You might not be happy with your current SEO rankings and/or conversion rate, or your website is outdated, e.g., it needs a modern design and increased mobile-friendliness, and/or it Is no longer aligned with your company brand, or your latest product offerings. 3 Ways to Align Your Website Design with Marketing.

Design 218

Design Work Management Marketing Management Planning 218

Webbiquity

OCTOBER 18, 2018

Creativity comes from a place deep within. Creative minds break boundaries, take the abstract or mundane and transform it into something new, something that can change the world and our experience of it. In the live events arena, it takes creativity to create something spectacular. Guest post by Jennifer Kurland.

Creativity 210

Creativity Lead Scoring Lead Ranking Paper 210

Contently

MARCH 16, 2023

Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. Considering your budget, identify somebody on your team or external to your company who understands your audience, objectives, and brand’s needs. Tools like Contently can help you build your creative dream team.

Efficiency 192

Efficiency Design SME Budget Programs 192

Marketing 261

DECEMBER 28, 2020

Instilling a design brief process can make or break a design project. I recently learned this the hard way after burning through a couple of thousand dollars on a design asset that was not at all usable. The first mishap I chalked up to working with a “bad designer” via an online marketplace.

Template 62

Template Design Creativity Deliverability 62

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Brand Identity 104

Brand Identity Branding Advertising Agencies Cross-Selling 104

Brandfolder

JANUARY 31, 2023

Did you know that [it’s been proven]([link] that companies that foster creativity enjoy greater market share by a factor of 1.5 compared to less-creative brands? Design-driven brands like Airbnb, Chobani.

Creativity 52

Creativity Brand Identity Branding Design 52

ClearVoice

FEBRUARY 2, 2024

Everyone has their favorite creative marketing moment. Creativity has always been the starlet of content creation. This article explores the role of creativity vs. analytics, how to strike the ideal balance, and some tools to help you get it just right. Differentiate your brand. Your content —and brand — go viral.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Stevens & Tate

MAY 1, 2024

In the competitive landscape of senior living, the significance of a well-crafted brand cannot be overstated. As the sector grows increasingly crowded, a robust brand can significantly elevate your community’s appeal, distinguishing it from competitors and fostering long-term success.

Brand Identity 83

Brand Identity Branding Word of Mouth Communities 83

Adobe Experience Cloud Blog

JUNE 2, 2020

Creative energy well spent behaves like an accelerant that fuels future initiatives. More often than not, it’s your creative team that is having a harder time getting on board with the benefits of automation. More often than not, it’s your creative team that is having a harder time getting on board with the benefits of automation.

Marketing Automation Services 152

Marketing Automation Services Creativity Marketing Automation Automation 152

ClickZ

AUGUST 20, 2020

30-second summary: Creative team members are often left out of technology decision making, or included too late. When creatives are left out, problems might not be identified until it’s too late, and they may not adopt the new technology. Including creatives earlier can ensure they are bought in, and that issues are addressed early on.

Creativity 137

Creativity Digital Asset Management Process Work Management 137

Heinz Marketing

MARCH 24, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Why does it seem that more and more B2B companies are moving from using an external agency for creative work and instead creating a creative agency in-house? Increased Control Another benefit of in-house creative services is increased control over the marketing process.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Creativity Companies 100

Martech

MARCH 20, 2024

Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story. We successfully met that deadline, effectively turning the rebrand into a larger event, because we didn’t start with a blank slate and we had trusted design resources who could start right away. E*Trade).

Enterprise Management 102

Enterprise Management Work Management Marketing Management Brand Identity 102

Salesforce Marketing Cloud

DECEMBER 6, 2023

There are signals showing us what design trends are coming – from the most attended Dreamforce sessions to the design discussions on LinkedIn and Trailhead design groups. What we’re noticing is that whether you’re a developer, admin, architect, or business leader, design will matter more than ever.

Design 72

Design Trends Guidelines Class 72

ClickZ

JULY 9, 2020

The biggest achievement of technology can be seen in logo designing. It can work as your assistant when you do creative work and help you achieve photorealistic effects, find the right content with an intuitive search, and more. In other words, AI is not going to replace designers but merely work as their assistants.

Marketing AI 130

Marketing AI Design eCommerce Domain 130

SmartBug Media

JANUARY 20, 2023

You get too creative, and you have NO IDEA how much to budget. How important is creative, anyway? It can feel overwhelming if you don’t know where to start, so let's prioritize the top seven creative assets that your e-comm company should invest in for email marketing in the new year. What are the most important elements?

Paid Search Agency 98

Paid Search Agency Email Marketing Design Companies 98

BOP Design

DECEMBER 20, 2021

Check it out and hopefully, it will get your creative website juices flowing. The company caters to business owners and entrepreneurs and, while the world of HR, payroll, benefits, and compliance is complex, its B2B website design and value are simply and clearly defined. Atila designs and manufactures custom jewelry for brands.

Design 112

Design B2B Thought Leadership B2B Case Study 112

ClickZ

MARCH 16, 2023

Some brands believe that consumers simply aren’t loyal anyway and constantly battle for more reach, stand out, and new customers. Apple reigns as the most valuable brand of our time, achieving a valuation into the trillions by selling more to its existing user base. But the idea that there is no loyalty is a limiting one.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Brand Identity 96

Brand Identity Branding Advertising Agencies Lead Ranking 96

Navigate the Channel

OCTOBER 26, 2022

With all the attention on automation platforms, marketing strategies that originate with human thought and creativity seem to get lost in the sauce. In true marketing success, automation works alongside creative ideas to move a marketing program ahead more quickly. Don’t have brand voice or tone? Talk with us.).

Marketing AI 65

Marketing AI Creativity Automation Marketing Automation Services 65

Litmus

AUGUST 17, 2020

In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. The perpetual challenge of setting your emails apart from other brands in the inbox is one that never goes away. If something doesn’t hold their attention, they’re gone!

Design 122

Design Trends Paid Search Agency Trigger Marketing 122

Martech

DECEMBER 6, 2021

Connected TV marketing platform MNTN has announced the launch of Creative-as-a-Service. CaaS is aimed at helping brands get their TV creative onto the platform in as fast and least expensive a way as possible. MNTN is a self-service platform, designed to reduce the complexity associated with running and measuring TV campaigns.

Creativity 92

Creativity Advertising Agencies Allocation Paid Search Agency 92

BOP Design

APRIL 13, 2022

In over 12 years of running Bop Design, we’ve designed 400+ B2B websites, many of which are much more than just a new website. Often when clients hire us, the website is part of a more extensive brand overhaul. Why Website and Branding Projects Get Emotional. Read more: How to prepare for a website design project.

Design 123

Design Advertising Agencies B2B Paid Search Agency 123

Litmus

APRIL 26, 2021

As we continue to process and understand recent events, brands are seeking ways to stand with us as we navigate our changing world. However, it is important to recognise and celebrate progress, so let’s take a look at brands nailing authentic representation. Diversity and inclusion is a hot topic, and so it should be! 100% Human.

Trends 128

Trends Design Paid Search Agency Television marketing 128

Marketing Graham

JANUARY 3, 2024

It’s tempting to take shortcuts, especially when designing a website. This article will explore why copying a competitor’s website is a terrible idea and why originality should always be prioritised for small business website design. Here are 5 reasons why not.

Small Business Marketing 52

Small Business Marketing Design Marketing Websites Business 52

Martech

MAY 20, 2024

Marketing messages become inauthentic, creativity gets stifled and trust erodes. This can sometimes lead to a disconnect with the marketer’s focus on long-term brand building, which requires patience and investment. They may be held accountable for short-term metrics, even if they understand the value of long-term brand strategy.

Brand Identity 98

Brand Identity Branding B2B Thought Leadership Paid Search Agency 98

Litmus

JANUARY 12, 2023

What email design trends and best practices do we see on the horizon this year? Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. Should you leverage email marketing design trends? ” One way is by leaning into email design trends. Minimalism. Shape trends.

Marketing AI 103

Marketing AI Design Email Marketing Trends 103

Thinkers360

APRIL 28, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Personal Branding for 2024. Congratulations to all our Personal Branding influencers who participated! Join Enterprise Lite to work with all of these Personal Branding influencers! Join us today !

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 112

Martech

APRIL 7, 2022

Design by Matt Kornhaas for MarTech. Today, mobile advertising platform Ogury announced the acquisition of Motionly, an SaaS solution that designs and deploys interactive rich media animations in-app and in-web. This new technology will add to Ogury’s creative studio, allowing marketers to deliver personalized optimized ads.

Creativity 98

Creativity Optimization Campaigns Mobile Advertising 98

Digilant

JANUARY 16, 2024

Building on our previous insights that uncovered five key channels for reaching fans during the upcoming tournament , we’ll delve deeper into the realm of ad creatives. This is where the power of dynamic creative formats comes into play, offering a lifeline to brands aiming to distinguish themselves from the competition.

Creativity 52

Creativity Paid Search Agency Advertisements Advertising 52