Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Social Media 318

Social Media Advertisements Advertising Spyware 318

Marketing Insider Group

JUNE 24, 2024

Social media is more pervasive than ever, with nearly 5.1 From sharing life moments on Instagram to networking professionally on LinkedIn, social media has woven itself into the fabric of our daily lives. This belief results in the question: Is social media worth it?

Social Media 292

Social Media Media Privacy Paid Search Agency 292

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan.

Social Media 322

Social Media Work Management Marketing Management Media 322

Marketing Insider Group

JUNE 5, 2023

Now, it’s all about mastering the art of capturing attention on social media platforms, where cat videos and viral challenges can make or break your online presence. Now that robots are answering users’ burning questions, we need to cover all of our bases – and that means prioritizing social media SEO.

Social Media 358

Social Media SEO Media Keywords 358

Marketing Insider Group

NOVEMBER 18, 2024

Creating a social media content calendar brings order and consistency to your content planning process. Quick Takeaways: Set clear social media goals to guide content planning. Setting Your Social Media Goals Before putting together a calendar, it’s essential to understand what you aim to achieve through social media.

Social Media 246

Social Media Ad Building Media Content 246

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu.

Social Media 326

Social Media Social Marketing Planning Tips 326

Marketing Insider Group

OCTOBER 8, 2024

The days of posting on social media all the time to help viewers engage with your content are in the past! It’s important to understand that social media engagement is more than just a measure of likes and shares. Incorporate visuals like images, videos, and infographics to increase social media engagement.

Social Media 307

Social Media Media Storytelling Content 307

Marketing Insider Group

OCTOBER 7, 2024

Among all the changes, the debate between paid media vs. organic media is still going strong. Both methods have unique advantages and challenges, but how do you know which is better for your brand? Quick Takeaways: Paid media delivers fast results by boosting visibility through ads on social media, search engines, and websites.

Organization 318

Organization Media Cost Per Click Branding 318

Webbiquity

JANUARY 25, 2022

Despite its mistakes , Twitter remains a go-to social media marketing platform for many marketers, and reach is a big reason why. Six Reasons Your Brand Needs a Twitter Presence. #1- 1- Brand Building. Being active on Twitter can help tremendously with your brand-building efforts. Guest post by Nikola Roza.

Social Media 362

Social Media Twitter Advertising Channels Media 362

Webbiquity

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Social Media 322

Social Media Stats Marketing Report Paid Search Agency 322

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. While social media continues to grow in user numbers (with over 4.80 This isn’t just a blip on the radar.

Social Media 321

Social Media Social Marketing Media Content Marketing 321

Marketing Insider Group

OCTOBER 5, 2023

There is an observation in social media called “ Participation Inequality ” or the “ 1% rule ” that says that 1% of us create content, 9% of us share content and 90% of us are pure consumers of the content created. But the fact is, the large majority of marketers are still not active in social media.

Social Media 281

Social Media Media Twitter ROI 281

Marketing Insider Group

AUGUST 29, 2023

Change is the only constant in the world of digital marketing –especially when it comes to social media trends. As we navigate these shifting sands, understanding the latest social media trends is more important than ever. With the influx of information on social media, users often have short attention spans.

Social Media 293

Social Media Marketing AI Trends Peer-to-peer 293

Marketing Insider Group

DECEMBER 30, 2024

Search engine optimization (SEO) and social media are part of this puzzle because you can use them to connect with your audience. A viable social media strategy builds engagement and brand awareness across platforms like Facebook, Instagram, and LinkedIn, creating connections with potential customers.

Social Media 167

Social Media Planning SEO Media 167

Marketing Insider Group

OCTOBER 23, 2024

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. But the role of AI in social media goes far beyond scheduling posts or analyzing basic data. It’s revolutionizing the way brands connect, personalize, and optimize their marketing efforts.

Marketing AI 176

Marketing AI Paid Content Social Media Social Marketing 176

Contently

SEPTEMBER 30, 2024

Social media has profoundly shaped global events, public discourse, and the very fabric of our societies since the early 21st century. These evolving regulations and landmark court cases have not only impacted how platforms operate but also reshaped the strategies of brands and marketers navigating this complex landscape.

Social Media 157

Social Media Advertising Agencies Classified Ads Media 157

Webbiquity

JUNE 21, 2022

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.

Privacy Policies 348

Privacy Policies Branding Brand Identity Multi-Channel 348

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. This form of marketing focuses on getting existing consumers to talk about your brand, products, or services by providing feedback, reviews, and/or social references.

eCommerce 309

eCommerce Social Media Tactics B2B Marketing 309

Webbiquity

JULY 5, 2022

Marketing your brand doesn’t have to break the bank. Below are nine great tips for successful marketing on a small budget, from free marketing tools you can use to get your brand noticed to tips for low-budget marketing strategies you can start using today. Share Your Content on Social Media for Free Exposure.

Promotion 342

Promotion Spending Marketing Budget Tactics 342

Marketing Insider Group

SEPTEMBER 3, 2024

With over 60% of the global population using various platforms, social media is everywhere, and sharing content is second nature for many businesses and individuals. Infringing on copyright law can result in lawsuits, fines, and damage to your brand’s reputation, so it’s essential to use content responsibly.

Copyright 300

Copyright Social Media Media Ethics 300

Webbiquity

NOVEMBER 9, 2021

This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product. These online or PDF guides can be a great place to get exposure with specific groups of prospects and lend credibility to your brand.

Ideal Customer Profiles 355

Ideal Customer Profiles Branding Brand Identity Differentiation 355

Marketing Insider Group

DECEMBER 8, 2021

But one thing that B2B brands can capitalize on is influence. Influence has the power to separate brand leaders from those who follow, especially when it is applied and becomes ground zero for all marketing. The result is brand relevance and search engine visibility. Brand building to familiar faces. People trust people.

Enterprise Management 361

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 361

Webbiquity

MARCH 10, 2022

Branding is one of the most important aspects of business success. Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. In fact, 54% of B2B companies have a brand program to measure their brand perceptions.

Spending 337

Spending Branding Brand Identity Top of Funnel 337

Marketing Insider Group

SEPTEMBER 25, 2023

As a marketer, it can feel like getting your brand noticed in today’s crowded digital landscape requires a herculean effort. You reach your target audiences even when they don’t encounter your brand directly online. You boost your brand visibility, and widen your marketing reach beyond what you can achieve with internal efforts alone.

Aggregators 312

Aggregators Work Management Marketing Management Service 312

Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. As we move into 2025, staying ahead of emerging trends is essential for B2B brands. Authentic and Engaging Content In 2025, authenticity is key.

Social Media 156

Social Media B2B Thought Leadership Trends Social Marketing 156

Marketing Insider Group

OCTOBER 16, 2023

It leads to a chaotic and complicated number of notifications that employees and customers must wade through as they attempt to interact with a brand. Native Social Media Platforms Are Improving Targeting One of the most saturated collections of marketing channels is social media.

Advertising Channels 300

Advertising Channels Marketing AI Examples Branding 300

Webbiquity

AUGUST 28, 2024

If your brand reputation isn’t quite as strong as it could be, or if your business is starting to feel an impact from negative online reviews, the good news is that doing something about it is easier than ever. Here are seven steps you can take today to turn the situation around and build a stronger brand. Contributed post.

Branding 283

Branding Brand Identity B2B Thought Leadership Work Management 283

Webbiquity

NOVEMBER 29, 2022

But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. It enhances your brand’s overall NPS score.

Loyalty 325

Loyalty Lead Ranking Lead Scoring Budget Programs 325

SocialPilot

DECEMBER 23, 2024

Social media is a crowded space, and capturing attention is more challenging than ever. These statistics confirm that AI is becoming a non-negotiable for social media marketing. These statistics confirm that AI is becoming a non-negotiable for social media marketing. Do you know whos leading this race?

Social Media 122

Social Media Marketing AI Media Webinar Metrics 122

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. Social media has officially stepped up as a rival search powerhouse. What is Social Media SEO?

Social Media 101

Social Media SEO Media Lead Ranking 101

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. Defining your unique selling proposition, creating a compelling brand story, and ensuring consistent visual and verbal communication establish a strong brand identity.

Paid Search Agency 307

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 307

Webbiquity

JUNE 13, 2023

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market.

Loyalty 266

Loyalty Personalization Budget Programs Marketing Automation Services 266

Marketing Insider Group

MARCH 2, 2023

“Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin Brand Storytelling has been an integral part of human communication since the beginning of time. In marketing, storytelling involves creating a narrative around a brand in order to engage customers, evoke emotions, and inspire action.

Storytelling 283

Storytelling Branding Brand Identity Paid Search Agency 283

Trade Press Services Newsletter

AUGUST 1, 2024

People, especially in the B2B world, buy from brands they trust. They want to know that the brands they support understand their pain points and can deliver real value. No matter what the industry is, brand trust is instrumental to achieving sustainable business growth in the B2B marketplace.

Trust Marketing 206

Trust Marketing B2B Marketing B2B Thought Leadership Ad Building 206

Convince & Convert

SEPTEMBER 28, 2024

Back in my agency days, I worked on the first-ever digital ads and social media efforts for Coca-Cola. It was like learning a foreign language while landing on a new moon… Fast forward 20 years, as a seasoned social media pro I’ve seen it all. It’s that brands are going mega-viral without even trying.

Viral Marketing 156

Viral Marketing Branding Brand Identity Paid Search Agency 156

SmartBrief - Marketing

JANUARY 13, 2025

Are social media insights on that list? Massive volumes of data exist on social media, and much of it has the power to influence departments across a business. In fact, 95% of business leaders agree that they must rely more heavily on social data to inform decisions outside marketing. If not, they need to be.

Social Media 81

Social Media Media Lead Ranking Paid Search Agency 81

Oktopost

NOVEMBER 25, 2024

In this episode of Behind the Post, Marissa Rosen reveals strategies for ghostwriting thoughtful, engaging posts on behalf of your executives, helping showcase their expertise and add a human touch to your brand. Hint: This is where you come in!

Social Media 149

Social Media Media Paid Search Agency Youtube 149