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Is Social Media Worth It in 2024?

Marketing Insider Group

Social media is more pervasive than ever, with nearly 5.1 From sharing life moments on Instagram to networking professionally on LinkedIn, social media has woven itself into the fabric of our daily lives. This belief results in the question: Is social media worth it?

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A Beginner’s Guide To Social Media Personal Branding

CopyBlogger

Building a personal brand on social media can lead to many new opportunities, from building personal relationships with other industry. Continue Reading The post A Beginner’s Guide To Social Media Personal Branding appeared first on Copyblogger.

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How to Convey Your Brand Personality Through Social Media

Marketing Insider Group

You know your brand. But, conveying your brand’s personality to your audience on social media isn’t always easy. Of course, when it comes to branding, your logo, color palette, fonts, and tagline are important, but the voice of your brand is what will truly influence your audience and readers.

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New Social Media Advertising Strategies for 2023

Webbiquity

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

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Thinkers360 2022 B2B Thought Leadership Outlook Research

The purpose of the research was to better understand current and future trends with regard to both thought leadership creators – such as individuals, agencies and brands – and thought leadership consumers and their plans for 2022.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu.