Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? What kind of content do they engage with?

Branding 122

Branding Brand Identity Effectiveness Content 122

Webbiquity

JULY 10, 2024

Image credit: cottonbro studio on Pexels You need a brand able to stand out among the ever-increasing levels of competition. Shopper marketing is the process of creating an integrated and strategic approach to a customer’s journey to increase customer awareness, enhance engagement, and generate sales. This is shopper marketing.

Marketing & Strategy 152

Marketing & Strategy Marketing Strategy Paid Search Agency Branding 152

Marketing Insider Group

DECEMBER 18, 2024

Paid media advertising has become a driving force in marketing strategies, especially for brands focused on expanding visibility and reaching targeted audiences. From social media ads to pay-per-click campaigns, these strategies build brand awareness while cultivating meaningful connections with potential customers.

Paid Content 130

Paid Content Allocation Advertisements Advertising 130

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. Defining your unique selling proposition, creating a compelling brand story, and ensuring consistent visual and verbal communication establish a strong brand identity.

Paid Search Agency 312

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 312

Marketing Insider Group

JULY 24, 2024

Metrics like tracking website traffic and enhancing brand awareness are part of the puzzle, as they provide clarity and direction. 3) Lead Generation Generating leads through content marketing is essential for turning interested visitors into potential customers.

Advertising Benchmark 301

Advertising Benchmark Content Marketing Lead Ranking Lead Scoring 301

Contently

SEPTEMBER 30, 2024

These evolving regulations and landmark court cases have not only impacted how platforms operate but also reshaped the strategies of brands and marketers navigating this complex landscape. users from censoring content based on viewpoint, sparking legal challenges over First Amendment rights.

Social Media 157

Social Media Advertising Agencies Classified Ads Media 157

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. Educational content builds trust, positioning your brand as a reliable resource while encouraging readers to explore your offerings. User intent plays a big role here.

Inbound Marketing 298

Inbound Marketing Marketing Analytics Tools Top of Funnel Long Tail Marketing 298

Marketing Insider Group

MARCH 18, 2025

Quick takeaways Know Your Goals Sales, leads, or brand awareness? Generate leads?g Increase brand awareness? For example, lead generation ads focus on forms, while e-commerce ads highlight products and pricing. Facebook & Instagram Ads Great for brand awareness and engagement. Lets break it all down.

Cost per Acquisition 269

Cost per Acquisition Marketing & Strategy Marketing Strategy Media 269

Martech

NOVEMBER 6, 2024

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. TikTok generated an estimated $16.1

Advertising Agencies 122

Advertising Agencies Advertisements Advertising Paid Search Agency 122

Webbiquity

JULY 23, 2024

generates blog posts and articles in minutes. Once you have a draft, you can easily edit AI-generated text to ensure it meets your brand’s standards and voice. . #2 2 Automate and Personalize Product Demos Product demos are crucial for lead generation and the overall sales process for B2B companies. For instance, Copy.ai

Lead Ranking 297

Lead Ranking Lead Scoring B2B Marketing Marketing & Strategy 297

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. By partnering with industry influencers, brands can reach new audiences while deepening trust with existing ones. Identify and vet influencers. Establish clear objectives.

B2B Marketing 232

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 232

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? For instance, if the focus is brand awareness, your calendar will need posts that highlight company values, behind-the-scenes content, or educational posts. Align your goals with your content calendar.

Social Media 246

Social Media Ad Building Media Content 246

Martech

SEPTEMBER 27, 2024

Brand safety and suitability are just as important, especially on social media. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising. The impact of brand safety on ROAS is profound. This is especially useful in the fast-paced, trend-driven world of social media.

ROAS 123

ROAS Social Media Advertising Agencies Advertisements 123

SendX

NOVEMBER 14, 2024

You can ask them questions about what they feel about your brand and follow up with people who shared feedback with you. Avoid Generic Templates It would help if you tried sending out professional or customized templates rather than a generic email. Customization 8. He wasn't responding to what exactly I said but how I said it.

Email Marketing 370

Email Marketing ROI CAN-SPAM Autoresponders 370

Marketing Insider Group

DECEMBER 3, 2024

Statista estimates suggest there could be over six billion social media users worldwide by 2028, and reaching them could make or break your business. Quick Takeaways Use a clear, engaging bio, recognizable profile picture, and cohesive branding to make a strong first impression on new followers.

Social Media 278

Social Media Organization Media Ad Frequency 278

Marketing Insider Group

OCTOBER 23, 2024

It’s revolutionizing the way brands connect, personalize, and optimize their marketing efforts. Artificial intelligence helps brands deliver highly personalized content customized to individual preferences, driving higher engagement and customer loyalty. Let’s find out! What is AI in Social Media?

Marketing AI 182

Marketing AI Paid Content Social Media Social Marketing 182

Sprout Social

MARCH 14, 2025

As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. Plus, well look at whats next for this evolving space. What is live social shopping?

Branding 108

Branding Brand Identity Social Media Youtube 108

Contently

OCTOBER 24, 2024

By interjecting quizzes, polls, and calculators into branded content, you’re not just presenting static information — you’re making it feel more real and relevant, prompting people to interact and connect with your brand on a deeper level. It makes your content (and ultimately your brand) more relevant to their lives.

Interactive Marketing 128

Interactive Marketing Content Marketing Branding Brand Identity 128

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. There’s a big difference between a customer who buys from you again (a repeat customer) and one who actively chooses your brand over all others because of an emotional connection (a loyal customer). These customers have their favorite brand top of mind.

Loyalty 135

Loyalty Branding Brand Identity Customer Satisfaction 135

Marketing Insider Group

JANUARY 14, 2025

Social media is changing how businesses operate by giving them opportunities to connect with customers, build brand loyalty , and drive growth. Creating customized content that resonates with your audience increases engagement and brand loyalty. However, you’ll need to reach the right people to take full advantage of its impact.

Social Media 303

Social Media Media Psychographics Loyalty 303

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

Social Media 120

Social Media Media Effectiveness Branding 120

Marketing Insider Group

NOVEMBER 19, 2024

SEO-friendly website design brings together visual appeal and search engine function, helping you rank well while delivering an excellent user experience. User experience elements like mobile-friendliness and fast load times boost SEO. This approach also improves accessibility, allowing users to browse without compatibility issues.

Design 237

Design SEO Lead Scoring Lead Ranking 237

Marketing Insider Group

AUGUST 5, 2024

Return on Ad Spend (ROAS) ROAS measures the revenue generated for every dollar spent on advertising. Impressions and Reach Impressions count how often your ad is shown, while reach measures how many unique users see it. These metrics are important for assessing brand awareness and visibility.

Cost Per Click 321

Cost Per Click Marketing Agencies 2 Advertising Agencies ROAS 321

Marketing Insider Group

FEBRUARY 17, 2025

Image Source Unlike short-tail keywords, which are broad and highly competitive, long-tail keywords cater to niche markets, aligning closely with user intent. These keywords align with specific user intent, attracting visitors ready to make a decision. Another benefit is how these phrases align with user intent.

Long Tail Marketing 256

Long Tail Marketing Keywords SEO Marketing & Strategy 256

Marketing Insider Group

DECEMBER 10, 2024

CRM email marketing is a powerful tool that combines relationship management with targeted outreach, enabling your brand to reach customers more effectively. This guide will walk you through the steps to set up a CRM email marketing system that generates results.

CRM 278

CRM Email Marketing Click Rate Work Management 278

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

Social Media 95

Social Media Media Branding Brand Identity 95

Marketing Insider Group

FEBRUARY 10, 2025

According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker. Loyal customers spend more, refer others, and contribute to brand stability, making customer retention strategies vital for any organization.

CRM 240

CRM Enterprise Management Marketing Management Marketing & Strategy 240

Marketing Insider Group

DECEMBER 30, 2024

A viable social media strategy builds engagement and brand awareness across platforms like Facebook, Instagram, and LinkedIn, creating connections with potential customers. Statista reports that Facebook alone has over 2 billion daily active users , and reaching those people could be what propels your organization forward.

Social Media 173

Social Media Planning SEO Media 173

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. In this article, we’ll define the different types of brand mentions and show you how to monitor them.

Branding 115

Branding Brand Identity Customer Satisfaction Eye-Tracking 115

Single Grain

JANUARY 15, 2025

This is big for us at Single Grain as we’ve been able to use HeyGen to help our clients expand their brand presence beyond their core demographics. HeyGen is an AI-driven video creation and generation platform that produces AI-generated voices and avatars. Generate voiceovers with native accents.

Enterprise Management 92

Enterprise Management Video Marketing Work Management Marketing Management 92

Martech

JANUARY 29, 2025

The playbook for helping customers find your brand changed many times over the past several decades. But the way people look for information about brands is changing yet again. The post Voice agents will change how you think about your brand and your website appeared first on MarTech. Most recently. Processing.

Marketing AI 125

Marketing AI Marketing Websites Branding Brand Identity 125

Marketing Insider Group

FEBRUARY 3, 2025

For instance, if the focus is lead generation, your blog should provide helpful resources that encourage sign-ups. A goal tied to brand authority might emphasize thought leadership content that addresses industry challenges. Quality also means aligning content with your brand voice.

Webinar Metrics 260

Webinar Metrics Ad Building Marketing & Strategy B2B Thought Leadership 260

Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. What Is Demand Generation?

Demand Generation Agencies 195

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 195

Marketing Insider Group

NOVEMBER 6, 2024

According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023. Staying ahead is important for brands that want to remain competitive and make the most of their advertising budgets. That number should continue growing in the years to come.

Paid Content 173

Paid Content Advertising Agencies Advertisements Advertising 173

Sprout Social

JANUARY 15, 2025

You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. What is affiliate influencer marketing?

Paid Content 99

Paid Content Branding Brand Identity Advertising Agencies 99

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses.

Marketing AI 122

Marketing AI User-Generated Content SERP Correlation 122

Webbiquity

AUGUST 3, 2024

As a result, digital marketing heavily depends on search engine optimization (SEO), which helps businesses improve their online visibility, increase organic traffic and enhance user experience. But consumer brands and businesses in some specific vertical markets may need specialized SEO knowledge unique to their market segment.

SEO 177

SEO Marketing & Strategy Marketing Strategy Paid Search Agency 177