Martech

JANUARY 17, 2025

When your prospects walk into a sales call with little to no research, they expect one thing from your marketing team: trust. The key to building that trust lies in how your marketing copy addresses their problems, presents solutions and offers insights they cant find elsewhere. Thats a significant opportunity.

Trust Marketing 124

Trust Marketing Rules Marketing Prospects Work Management 124

Vision Edge Marketing

SEPTEMBER 10, 2024

for SUVs, making it the favorite brand among new car buyers and placing it first among mass-market brand car owners. How much do your customers value your brand? Brand equity is another crucial metric for quantifying the value of a customer-centric value prop. appeared first on VisionEdge Marketing.

Customer Satisfaction 312

Customer Satisfaction Business Loyalty Marketing Management 312

Act-On

DECEMBER 17, 2024

Stopping this cycle isnt always easy, but building stronger brand loyalty can help. Companies that have won consistently over the past decade have invested in their brand early and built a defensible brand, says Trevan Strean, creative director at Act-On. So brand loyalty isnt necessarily more important to B2Bs now.

Loyalty 130

Loyalty Ad Building Branding Brand Identity 130

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads.

Social Media 298

Social Media Social Marketing B2B Marketing Marketing Strategy 298

Contently

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.

Linkedin 143

Linkedin Marketing AI Examples B2B Thought Leadership 143

Convince & Convert

AUGUST 23, 2024

This could very well be a marketer’s creed: improving, iterating, and trending towards perfection should be our overall goal. Sure, switching up your email marketing strategy is an easy choice when you’re tracking the right metrics. But switching up your whole brand? That’s hard. Why Would a Business Want to Rebrand?

Brand Identity 155

Brand Identity Branding Lead Ranking Word of Mouth 155

Marketing Insider Group

JULY 15, 2024

How we present and consume information is changing, and it’s up to marketing professionals to keep up with the trends. Content design is a relatively new concept that’s becoming vital to your marketing strategy as you look for ways to attract an audience. It ensures that every piece of content engages its intended viewers.

Design 314

Design Content Long Tail Marketing Keywords 314

Marketing Insider Group

DECEMBER 18, 2024

Paid media advertising has become a driving force in marketing strategies, especially for brands focused on expanding visibility and reaching targeted audiences. From social media ads to pay-per-click campaigns, these strategies build brand awareness while cultivating meaningful connections with potential customers.

Paid Content 130

Paid Content Allocation Advertising Advertisements 130

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.

Brand Identity 122

Brand Identity Branding Effectiveness Content 122

Convince & Convert

SEPTEMBER 19, 2024

Ever felt like B2C marketers get to have all the fun? On the other hand, B2B brands are busy debating which shade of grey best exemplifies excellence or writing 2000-word emails outlining 15 little-known features of their CRM tool. Can B2B marketing learn a thing or two from B2C brands? Let’s find out how.

Ideal Customer Profiles 142

Ideal Customer Profiles B2B Marketing Work Management Planning 142

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. Educational content builds trust, positioning your brand as a reliable resource while encouraging readers to explore your offerings.

Inbound Marketing 298

Inbound Marketing Marketing Analytics Tools Top of Funnel Long Tail Marketing 298

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.

B2B Marketing 232

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 232

Martech

JULY 23, 2024

Brands today face a new and formidable threat: AI-powered dupes. These sophisticated copycats are eroding consumer trust, diluting brand identities and damaging bottom lines. And hand-in-hand with the devastating financial impact of dupes is the very real loss of trust brands suffer in their wake.

Marketing AI 120

Marketing AI Branding Brand Identity Enterprise Management 120

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Paid Search Agency 312

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 312

Marketing Insider Group

JANUARY 14, 2025

Social media is changing how businesses operate by giving them opportunities to connect with customers, build brand loyalty , and drive growth. Quick Takeaways Understanding your target audience through insights, surveys, and competitor analysis helps shape more relevant marketing strategies.

Social Media 303

Social Media Media Psychographics Loyalty 303

SendX

SEPTEMBER 25, 2024

Brand marketing: Provide valuable content to your audience so they look forward to your emails and also build a brand recall. Building trust: When you deliver content that is relevant to your customers and can help them do their job better or live their life to the fullest, they will get in the habit of opening your emails.

Newsletter 355

Newsletter Examples Design Open Rate 355

SendX

NOVEMBER 14, 2024

With 87% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online. What is an email marketing checklist? Table of Contents Getting to the Inbox 1.

Email Marketing 370

Email Marketing ROI CAN-SPAM Autoresponders 370

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. There’s a big difference between a customer who buys from you again (a repeat customer) and one who actively chooses your brand over all others because of an emotional connection (a loyal customer). These customers have their favorite brand top of mind.

Loyalty 135

Loyalty Brand Identity Branding Customer Satisfaction 135

Contently

OCTOBER 29, 2024

Client testimonials are a fantastic way to make use of UGC for B2B brands, especially when they can be framed in a solutions-oriented light. And there is arguably no better resource for encouraging customer-brand engagement than internal help hubs. It reads more like a subreddit than a content marketing hub — and that’s why it works.

User-Generated Content 144

User-Generated Content Paid Content Generation Branding 144

Marketing Insider Group

DECEMBER 2, 2024

Earning backlinks from reputable sources drives targeted traffic and increases brand visibility. Why It’s Beneficial: Trusted by search engines: Backlinks from respected websites boost your site’s reputation. Over time, this establishes trust and enhances your reputation among both peers and potential clients. Backlinks Matter.

High Quality Lead 278

High Quality Lead SEO Lead Scoring Lead Ranking 278

Martech

NOVEMBER 5, 2024

That’s why in addition to caller ID, some mobile marketing platforms are offering branded calls. Branded calls. Branded call services allow rich content to be displayed on mobile screens during incoming phone calls. Branded calls globally are expected to grow from 1.5 More trust. Preferring calls.

Branding 114

Branding Brand Identity SMS Forrester 114

Webbiquity

JULY 11, 2024

Trust is the foundation of any successful business relationship. Trust influences consumer behavior, enhances brand reputation, and drives customer loyalty. Image credit: Mikhail Nilov on Pexels This comprehensive post explores nine ways to build trust with your customers, including a dedicated focus on data security.

Marketing AI 189

Marketing AI Ad Building Ethics Customer Satisfaction 189

Scoop.it

OCTOBER 2, 2024

This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts.

User-Generated Content 120

User-Generated Content Generation Ad Building Branding 120

Scoop.it

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. In many cases, this means doing the groundwork that will create and reinforce the market for your service.

Marketing Budget 117

Marketing Budget Work Management Marketing Management Service 117

Martech

DECEMBER 27, 2024

In the new year, customer experience will remain a high priority for marketers. It will happen in how marketers and organizations view customer experience. Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. Of course, those preferences change.

Branding 112

Branding Brand Identity Allocation Marketing AI 112

Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. 4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands.

Advertising Benchmark 301

Advertising Benchmark Content Marketing Lead Scoring Lead Ranking 301

Marketing Insider Group

FEBRUARY 10, 2025

Loyal customers spend more, refer others, and contribute to brand stability, making customer retention strategies vital for any organization. Omnichannel engagement enhances customer satisfaction and builds trust and loyalty, as customers appreciate seamless communication throughout their journey.

CRM 240

CRM Enterprise Management Marketing Management Marketing & Strategy 240

Marketing Insider Group

DECEMBER 3, 2024

This authentic engagement builds trust and credibility, making followers more likely to stay and interact with your content over the long term. Quick Takeaways Use a clear, engaging bio, recognizable profile picture, and cohesive branding to make a strong first impression on new followers.

Social Media 278

Social Media Organization Media Ad Frequency 278

Sprout Social

MARCH 14, 2025

As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. A self-hosted app gives you complete control over the branding and shopping experience.

Branding 107

Branding Brand Identity Social Media Youtube 107

Martech

SEPTEMBER 27, 2024

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. Brand safety and suitability are just as important, especially on social media. The impact of brand safety on ROAS is profound. For instance, when iOS 14.5

ROAS 123

ROAS Social Media Advertising Agencies Advertising 123

Trade Press Services Newsletter

OCTOBER 3, 2024

While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Emphasize Authenticity in Messaging Gen Z highly values authenticity and can spot marketing that lacks a meaningful message from a mile away.

B2B Marketing 282

B2B Marketing Peer-to-peer B2B Ethics 282

Martech

JULY 29, 2024

Dig deeper: 67% of marketers say lack of training is primary barrier to AI adoption Yet despite this, a study from Deloitte shows that 30% of enterprise executives responding cited challenges in measuring and providing business value in AI initiatives as being one of their top three challenges. Many are also being asked to do more with less.

Marketing AI 138

Marketing AI Branding Brand Identity Digital Transformation 138

Oktopost

DECEMBER 16, 2024

. – Shelby Blitz, Director of Content Marketing, HiBob Shelby Blitz, Director of Content Marketing at HiBob, stops by the Radically Transparent podcast to reveal a few invaluable insights into building impactful, human-first B2B content strategies that foster real brand growth and differentiate your brand in a competitive market.

Brand Identity 127

Brand Identity Branding B2B Differentiation 127

Navigate the Channel

MARCH 13, 2025

You might think the age-old debate of digital marketing vs. traditional marketing was born with the arrival of TikTok influencers. Marketers have been duking it out long before ROI became a dinner table buzzword. And out of this glorious rebellion, guerrilla marketing was born. Translation for marketers?

Word of Mouth 105

Word of Mouth Examples Branding Brand Identity 105

Marketing Insider Group

MARCH 18, 2025

Quick takeaways Know Your Goals Sales, leads, or brand awareness? Increase brand awareness? Facebook & Instagram Ads Great for brand awareness and engagement. LinkedIn Ads Best for B2B marketing. Plus, video content builds trust faster than static images. Lets break it all down. Define what success looks like.

Cost per Acquisition 269

Cost per Acquisition Marketing Strategy Marketing & Strategy Media 269

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Paid Content 99

Paid Content Brand Identity Branding Advertising Agencies 99

Sprout Social

OCTOBER 22, 2024

Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. What brand content does Gen Z engage with? Sound familiar?

Social Media 95

Social Media Media Brand Identity Branding 95