Trade Press Services Newsletter

APRIL 4, 2024

Podcasts offer a Swiss army knife of benefits,” says Dr. Jeremy Weisz, co-founder of Rise25 , an organization that helps businesses connect to their dream clients through podcasting. Hosts book guests, produce episodes, and perform many other behind-the-scenes tasks that often go unnoticed. Show gratitude.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

B2B Marketing Directions

AUGUST 13, 2022

The Organic Growth Playbook: Activate High-Yield Behaviors To Achieve Extraordinary Results - Every Time (American Marketing Association/Emerald Publishing Limited, 2020) by Bernard Jaworski and Robert Lurie provides a strategic methodology for consistently driving organic revenue growth.

Organization 52

Organization Marketing Management RFP Barriers 52

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Epic, breakout book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

ClickZ

JULY 7, 2022

When you imagine the sort of companies who are successfully taking to TikTok, a publishing organization who have been around since the 1920s might not be too high up your list. Following two videos which have gathered close to one million views, over 250,000 likes, and 5500 shares, book sales increased by seven times.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Then, the company targets them in an organic manner. In this case, a brand would utilize modern tactics such as content marketing, SEO, or social media marketing. Examples of inbound e-commerce marketing include blogs, podcasts, and e-books.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Hinge Marketing

APRIL 8, 2021

According to our study of 220 visible experts , no other technique can boost visibility as much as speaking engagements do. Close to 67% of the study’s respondents rated it the most effective way to draw and grow their audience, which explains why nearly 75% of respondents used them as a technique to promote their expertise.

Thought Leadership 111

Thought Leadership Press Ideal Customer Profiles High Quality Lead 111

Hinge Marketing

JULY 14, 2022

According to our study of 220 visible experts , no other technique can boost visibility as much as speaking engagements do. Close to 67% of the study’s respondents rated it the most effective way to draw and grow their audience, which explains why nearly 75% of respondents used them as a technique to promote their expertise.

Thought Leadership 80

Thought Leadership Press Ideal Customer Profiles High Quality Lead 80

SmartBug Media

AUGUST 12, 2019

Case studies are one of the most powerful types of content in the inbound marketer’s toolbox. When done right—with descriptive storytelling and a powerful visual presentation—a case study can deliver a clinching message to leads in the decision stage of the Buyer’s Journey. Originally written on March 17, 2017.

Case Study 58

Case Study Case Studies Studies Work Management 58

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. The result: an increase in bookings of vision tests of 73%. In many cases, your screen can also be covered with a Google Shopping ad. In some industries, Google will even place their booking search engine at the top.

Case Studies 73

Case Studies Case Study Studies SEO 73

NuSpark Consulting

JANUARY 15, 2016

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies?

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Quick Takeaways.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

B2B Marketing Directions

JANUARY 21, 2023

Numerous studies have shown that ABM can deliver superior marketing results, and this track record of success has led a growing number of B2B companies to adopt an account-centered approach in other customer-facing business functions, such as business development, sales, and customer success/customer service.

Account Based Marketing 52

Account Based Marketing Allocation Work Management B2B Thought Leadership 52

Hubspot

DECEMBER 28, 2020

To learn how to conquer these challenges — plus many you haven't discovered yet — take a look at these books on remote work. Unlike many remote work books aimed at leaders and solopreneurs, Douglas, Gordon, and Webber focus on the front-line remote worker. I'd suggest other books, like Work-From-Home Hacks or the Holloway Guide.

Work Management 101

Work Management Peer-to-peer Best Practices Act-On 101

Marketing Insider Group

JUNE 19, 2023

For example, Semrush has an Organic Research feature that lists competitors. Type “related:[site.com]” into the search bar to find similar sites to yours or another organization. Check beyond the “Blog” or “Case Studies” pages of a domain. Book a free consultation with Marketing Insider Group for expert assistance.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Valasys

NOVEMBER 29, 2018

The Challenge #1: Ensure that each appointment that got booked, signed a learner onto one of the Apprenticeships or NVQ’s provided. The Challenge #2: Ensure that all booked appointments are reported and compiled within the diaries supplied by the assessor’s. Challenges. Timescale of training decision. Qualification commitment.

Case Study 40

Case Study Case Studies Studies Work Management 40

Outreach

DECEMBER 18, 2019

We’ve compiled a list of five must-read books for sales operations leaders to help you support your sales team with day-to-day tactics or a winning long-term strategy. This book is a must have for any sales operations leader. This book is more than your typical sales ops “how-to.” Get it here. Get it here.

Lead Ranking 80

Lead Ranking Forecasting Paid Search Agency Buyer's Journey 80

Content4Demand

FEBRUARY 7, 2020

The organizers (parent of Demand Gen Report ) expect a similar outcome of attendees at this year’s event. But it doesn’t end at B2BMX, as I’ll be reinforcing the learnings by providing copies of my book and toolsets to my workshop attendees.” Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers.

Case Study 54

Case Study Case Studies Studies Work Management 54

Content Standard

JUNE 12, 2017

Healthcare’s case studies are needlessly dry. Our industry has some of the most dramatic, most touching, and most riveting stories in the world, but somehow our case studies generally manage to be sufficient at best. First, we need to talk about why an organization’s stories are so powerful in the first place.

Case Study 57

Case Study Case Studies Studies Work Management 57

Marketing Insider Group

NOVEMBER 16, 2020

The MarTech landscape is growing as more organizations realize the value of marketing technology, but what tools are the most important for driving sales? Defining the right stack for your organization can be trial and error. One of the most common MarTech tools used by organizations is a smart content distribution platform.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

illumin

APRIL 11, 2024

Using Spaceback’s platform, illumin can take the URL from any social media post (organic or paid), drop it into the platform, make any customizations (CTA, caption, ad size, etc.), You can view the full case study here for more information. and then generate an ad tag. Follow @illuminHQ

Barriers 127

Barriers Brand Identity Branding Content 127

Televerde

JUNE 7, 2021

Invest in helpful resources like contemporary books on sales and books on marketing to improve your sales growth and lead generation. It takes careful strategy and planning, and most important, an organized model that outlines a clear path for improvement. Study analytics to learn all you can about your audience.

Work Management 52

Work Management Marketing Management Planning Paid Search Agency 52

Marketing Insider Group

JANUARY 13, 2021

In addition to the organic search results about your brand, customers will also be looking at your Google My Business (GMB) profile with reviews. A new study found that a majority of business executives agree that SEO does impact brand perception. Set up a quick consultation , and I’ll send you a free PDF version of my books.

Marketing Management 332

Marketing Management Content Marketing Planning Content 332

markempa

FEBRUARY 2, 2015

Tweet How much is your address book worth? I know that seems like a silly question because very few people even have a little black book that contains all of their contacts’ phone numbers and addresses. 2014), a book that explains a step-by-step guide on how marketers can set up and use joint ventures to help your business grow.

Lead Ranking 120

Lead Ranking Budget Programs Network Marketing Work Management 120

Marketing Insider Group

MARCH 16, 2021

An eye-tracking study revealed most users dismiss ads online. Organic search results perform better than ads. If you compare these to first-page organic rankings for the keyword, it’s the organic search results that garner clicks much more of the time! Now, on to the numbers. In 2020, 26.4% Image: Statista.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Writing on the Web

JANUARY 30, 2014

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. These posts probably have a mixture of case studies, personal stories and research.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

ANNUITAS

AUGUST 8, 2023

Our inaugural Go-to-Market Transformation Summit is officially in the books! We heard some great case studies from Michael Donohue (currently CMO at Lakeside Software) about building a perpetual Growth Engine, and from Asmita Singh, CMO at BARBRI Global, about constructing a multi-channel, full journey engagement model.

Multi-Channel 130

Multi-Channel CMO Marketing Management Case Study 130

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

Marketing Insider Group

SEPTEMBER 12, 2023

We’ve been sharing stories around campfires, through books, and across generations for centuries. Our Nutanix Case Study One of our clients, Nutanix, created a news site in 2019, called The Forecast, that dives into the latest insights on cloud computing, technology, and the impact they have on businesses.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Not to mention, organic CTRs are declining, and zero-click queries are rising. Organic Growth Highlights. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Marketing Insider Group

AUGUST 20, 2020

’, which means placing high organically on Google for important keywords in your market. Let’s explore how the right strategy and voice helped our client achieve organic authority. To rank well organically on critical keywords, they need a voice and a method. It’s a question of ‘how do you rank and win?’,

Paid Search Agency 272

Paid Search Agency Traffic Content Marketing Companies 272

Marketing Insider Group

OCTOBER 14, 2020

You don’t need a large budget to rank organically or compete with big business. Publishing weekly blog content improves your organic rankings (when optimized and targeted), which will provide returns infinitely. Challenge 2: Organic Traffic Requires Too Much Effort and Patience (60.4%). Key Takeaways.

Paid Content 317

Paid Content Customer Surveys Marketing Budget Paid Search Agency 317

Martech

MARCH 20, 2024

Rebranding is a major strategic undertaking for any organization. In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Brand Identity 101

Content4Demand

DECEMBER 11, 2018

So of course I don’t board a plane without a book to make the most of the time I spend trapped in a narrow seat 30,000 feet in the air. So I’ve had plenty of time to dig into the best new books to inspire new and better marketing ideas. You’ll want to keep this book handy to remind you how to use them to your best advantage.

Word of Mouth 55

Word of Mouth Planning Marketing Budget Case Study 55

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing. Aha,” I said.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

Valasys

NOVEMBER 8, 2019

Talking about the best marketing books for B2B marketers in 2019, the first question that comes to our minds is why, at all, we need them? According to a report from Inc.com, most CEOs & executives read 4-5 books per month. Furthermore, specialists are training people on how to read more books. Well, they do.

B2B Marketing 55

B2B Marketing Enterprise Management Planning B2B 55

DemandBase

SEPTEMBER 30, 2019

If you’re wondering why this ABM book is different, it’s written by the people who know ABM best, Chris Golec, Peter Isaacson, and Jessica Fewless. This is an ABM how-to book from the perspective of marketing and sales executives who have lived it and seen it all. You can find all that and more in the book. It’s a seismic shift.

Demand Generation 61

Demand Generation Account Based Marketing ABM Marketing & Strategy 61

Marketing Insider Group

DECEMBER 8, 2021

In this case, there is value from B2B influence, which could have an everlasting benefit. It was easier back then because the networks were much smaller back then, and organic reach on social media was 100%. Over the last decade, hundreds of studies and research reports have validated this point. Those were the good old days.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313