Heidi Cohen

FEBRUARY 26, 2024

Are you a book author who wants to get published? Then get the inside case studies and marketing tips you need to get into print and become a book author. The post Book Authors Want To Get Published? 3 Experts Spill What You Need To Know appeared first on Heidi Cohen.

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Case Study Case Studies Studies Tips 66

WriteSpark

JUNE 11, 2013

Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. The second project is to collect related case studies into a downloadable book.

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Case Study Case Studies Studies Promotion 120

WriteSpark

JUNE 11, 2013

Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. The second project is to collect related case studies into a downloadable book.

Case Study 120

Case Study Case Studies Studies Promotion 120

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. Over the next few months, I'll list what I consider to be my very best posts on these topics, along with a few "must have" books and other resources to further your knowledge.

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Case Study Case Studies Studies Best Practices 120

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. Over the next few months, I'll list what I consider to be my very best posts on these topics, along with a few "must have" books and other resources to further your knowledge.

Case Study 120

Case Study Case Studies Studies Best Practices 120

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Epic, breakout book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

ClickZ

JULY 7, 2022

Following two videos which have gathered close to one million views, over 250,000 likes, and 5500 shares, book sales increased by seven times. For more recent publications than Wuthering Heights, TikTok (and influencers) can drive conversation, attention, and book sales. moongirlreads_ literally such an amazing book CHECK IT OUT!!!

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Convince & Convert

APRIL 25, 2024

Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. In his latest book, The Time to Win , C&C founder Jay Baer shares a universal truth: speed is important. Case Studies Hold a Lot of Weight E-books are the reigning king of B2B content formats.

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B2B Case Study Case Studies Content 156

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. In this case, a brand would utilize modern tactics such as content marketing, SEO, or social media marketing. Examples of inbound e-commerce marketing include blogs, podcasts, and e-books. E-commerce Marketing - Case Studies . Golf Avenue .

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Case Studies Case Study Studies Marketing Strategy 104

Trade Press Services Newsletter

APRIL 4, 2024

“Prepare three to four compelling stories related to your expertise, along with a couple of case studies highlighting your successes or lessons learned,” says Corcoran. Hosts book guests, produce episodes, and perform many other behind-the-scenes tasks that often go unnoticed. Show gratitude. Broaden the show’s marketing reach.

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Impressions Practices Best Practices Thought Leadership 297

Hinge Marketing

APRIL 8, 2021

According to our study of 220 visible experts , no other technique can boost visibility as much as speaking engagements do. Close to 67% of the study’s respondents rated it the most effective way to draw and grow their audience, which explains why nearly 75% of respondents used them as a technique to promote their expertise.

Thought Leadership 111

Thought Leadership Press Ideal Customer Profiles High Quality Lead 111

Hinge Marketing

JULY 14, 2022

According to our study of 220 visible experts , no other technique can boost visibility as much as speaking engagements do. Close to 67% of the study’s respondents rated it the most effective way to draw and grow their audience, which explains why nearly 75% of respondents used them as a technique to promote their expertise.

Thought Leadership 80

Thought Leadership Press Ideal Customer Profiles High Quality Lead 80

Walker Sands

SEPTEMBER 23, 2021

This week we were excited to welcome back Jonah Berger as our featured author at our sixth annual book club for marketers, Just a Book. However, Jonah reminds us that sometimes sending one more case study or pushing out one more paid ad won’t be enough to move the needle.

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Conversion Paid Search Agency Barriers Advertising Agencies 98

SmartBug Media

AUGUST 12, 2019

Case studies are one of the most powerful types of content in the inbound marketer’s toolbox. When done right—with descriptive storytelling and a powerful visual presentation—a case study can deliver a clinching message to leads in the decision stage of the Buyer’s Journey. Originally written on March 17, 2017.

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Case Study Case Studies Studies Work Management 58

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. The result: an increase in bookings of vision tests of 73%. In many cases, your screen can also be covered with a Google Shopping ad. In some industries, Google will even place their booking search engine at the top.

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Case Studies Case Study Studies SEO 73

NuSpark Consulting

JANUARY 15, 2016

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies?

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Case Study Case Studies Studies B2B Marketing 100

Contently

AUGUST 13, 2018

That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. In Brown’s case, her argument is just a really well-shaped piece of ice, and there’s nothing wrong with that. So how do you know if your idea is worth an e-book or a blog post?

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Case Studies Analysis Thought Leadership Custom Publishing 157

B2B Marketing Directions

JANUARY 21, 2023

Numerous studies have shown that ABM can deliver superior marketing results, and this track record of success has led a growing number of B2B companies to adopt an account-centered approach in other customer-facing business functions, such as business development, sales, and customer success/customer service.

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Account Based Marketing Allocation Work Management B2B Thought Leadership 52

Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. The right books on marketing strategy can help you get up to speed and even inspire new, disruptive ideas. Everything.

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Paid Search Agency Marketing & Strategy CMO Case Study 92

Content4Demand

MARCH 14, 2019

Rocking a “Big Rock” E-Book. And to join our marketing rockstar tour as our next success case, contact holly@content4demand.com. The post SOC Telemed Case Study: Building a Fan Base with a Total Marketing Remix appeared first on Content4Demand. You can access the full presentation here.

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Case Studies Case Study Studies Ad Building 69

B2B Marketing Directions

OCTOBER 16, 2022

Three for the price of two' offers and extended-payment layaway plans became widespread because they worked - not because marketers had run scientific studies." What's In the Book Nancy Harhut refers to Using Behavioral Science in Marketing as a "hands-on handbook," and that is an apt description of her book.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Biznology

APRIL 24, 2015

My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. Great approach, isn’t it? Like this post?

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Ideal Customer Profiles Case Studies Case Study Marketing Management 80

ClickZ

NOVEMBER 5, 2019

The site enables users find and book cheap flights, trains, and buses by comparing prices across multiple carriers. The company employs over 2900 people and manages an average of 10,000 bookings a day. Per the case study, “Interactions’ partnership with Kiwi.com will continue to grow and evolve as Kiwi.com’s business does.

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Case Studies Case Study Work Management Marketing Management 49

Engagio

JUNE 14, 2019

They’ve both been successful operators, but both consult countless companies, and they’ve written a book whose title says it all: From Impossible to Inevitable. Aaron and Jason just released a revised and updated version of their book, which contains a lot of new ideas and all new case studies. Watch on YouTube ).

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Case Study Case Studies Inbound Marketing Studies 48

B2B Marketing Directions

JANUARY 9, 2022

(In 2022, book reviews will be a regular monthly feature here at B2B Marketing Directions. In some cases, you really need a book to cover a topic in a meaningful way, and that's certainly true when it comes to behavioral economics, the subject of the book I'm reviewing in this post.)

Paid Search Agency 52

Paid Search Agency Custom Publishing Case Studies Case Study 52

Convince & Convert

SEPTEMBER 9, 2014

A few months ago, Gini published her second book, Spin Sucks , and the method she used to promote her new book should be used as a go-to model for promoting new products. » Social Media Case Studies' Also, I find her hilarious and her favorite classic arcade game is Tetris. Read the whole entry. »

Promotion 141

Promotion Case Study Case Studies PR 141

Contently

AUGUST 13, 2018

That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. In Brown’s case, her argument is just a really well-shaped piece of ice, and there’s nothing wrong with that. So how do you know if your idea is worth an e-book or a blog post?

Case Studies 113

Case Studies Analysis Thought Leadership Custom Publishing 113

Online Marketing Institute

AUGUST 17, 2018

A blogger who draws inspiration from reading books, she has a penchant for writing articles on technology, education, and marketing. A fulltime educator and a part-time marketer, she offers UK Dissertation Help Deal to students and brand strategies to business big and small.

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Case Study Case Studies Studies Advertising Agencies 52

Valasys

NOVEMBER 29, 2018

The Challenge #1: Ensure that each appointment that got booked, signed a learner onto one of the Apprenticeships or NVQ’s provided. The Challenge #2: Ensure that all booked appointments are reported and compiled within the diaries supplied by the assessor’s. Challenges. Timescale of training decision. Qualification commitment.

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Case Study Case Studies Studies Work Management 40

Hubspot

DECEMBER 28, 2020

To learn how to conquer these challenges — plus many you haven't discovered yet — take a look at these books on remote work. Unlike many remote work books aimed at leaders and solopreneurs, Douglas, Gordon, and Webber focus on the front-line remote worker. I'd suggest other books, like Work-From-Home Hacks or the Holloway Guide.

Work Management 101

Work Management Peer-to-peer Best Practices Act-On 101

Marketing Insider Group

JANUARY 24, 2022

Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Grow your social proof with case studies. Case studies give B2B companies a unique opportunity to present data-driven information while also telling a relatable story. Quick Takeaways.

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Paid Search Agency Content Marketing Companies Case Study 325

Genroe

JULY 2, 2018

The post [Case Study] Iron Mountain Doubles NPS? I have and a meeting is booked ?? First, they changed the email invite “from” name to a real person, not a department. Second, they radically slimmed down the wording […]. Survey Response Rates appeared first on Genroe. Comments Thanks, Adam. by Hans Chr. by Hans Chr.

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Response Rate Case Study Case Studies Customer Surveys 40

KoMarketing Associates

FEBRUARY 12, 2015

It’s been proven that high income earners read more books than other demographics. Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. The book also focuses on the how , instead of the why , when it comes to targeting potential and current clients.

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B2B Marketing Marketing & Strategy Marketing Strategy B2B 120

Content4Demand

FEBRUARY 7, 2020

But it doesn’t end at B2BMX, as I’ll be reinforcing the learnings by providing copies of my book and toolsets to my workshop attendees.” The upcoming conference will see more than 30 case studies to help attendees experience first-hand how B2B marketing impacts all types of businesses.

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Case Study Case Studies Studies Work Management 54

Outreach

DECEMBER 18, 2019

We’ve compiled a list of five must-read books for sales operations leaders to help you support your sales team with day-to-day tactics or a winning long-term strategy. This book is a must have for any sales operations leader. This book is more than your typical sales ops “how-to.” Get it here. Get it here.

Lead Ranking 80

Lead Ranking Forecasting Paid Search Agency Buyer's Journey 80

B2B Marketing Directions

AUGUST 13, 2022

The Thesis of the Book The basic thesis of The Organic Growth Playbook is relatively simple. One of the case studies in the book illustrates how important high-yield buying behaviors can be.

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Organization Marketing Management RFP Barriers 52

Biznology

FEBRUARY 18, 2013

A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). To help alleviate the frustration, here are case studies. Do these case studies prove ROI to you?

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Case Studies Case Study Mobile Marketing ROI 80