SmartBug Media

AUGUST 8, 2019

An effective EPK (electronic press kit), like its printed predecessor, is designed to help members of the media develop stories related to your business, products, or services. Your press kit should contain all of the content a reporter, producer, or blogger might need to tell your brand story within their coverage area. Case Studies.

Press 85

Press Digital Asset Management PR Case Studies 85

Hubspot

MAY 2, 2019

After Wal-Mart's "flog" or fake blog was exposed, the corporation and their public relations agency, Edelman Worldwide, faced harsh backlash -- many bloggers demanded that Edleman’s CEO resign and Wal-Mart’s reputation was tarnished. However, Whole Foods ended up winning a federal appeals court case and acquired their rival.

Ideal Customer Profiles 76

Ideal Customer Profiles Paid Search Agency Planning Brand Identity 76

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How to Reach Out to Bloggers by Chris Brogan.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Digital B2B Marketing

MARCH 15, 2012

Last week, I made the case for a new definition of inbound marketing , or as Michael Brenner ( @brennermichael ) called it in the comments, a “call to arms” for inbound marketers. The new definition: Inbound marketing is marketing focused on being found through the recommendation of others and delighting everyone that finds you.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

ClearVoice

NOVEMBER 2, 2018

Description: At B2B Marketing Exchange, expect a great lineup of workshops and case studies, with more than 100 speakers and 70 sessions spanning six tracks. Description: MediaPost’s Brand Marketers Insider Summit features keynotes, case studies, and panels from some of the best minds in the marketing industry.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Convince & Convert

AUGUST 25, 2011

Marketing Sherpa events are focused, information-rich, and driven by case studies and REAL DATA. It’s the biggest conference in the world of public relations, with dozens of sessions covering every aspect of the industry. Marketing Sherpa B2B Summit (September 26-27 Boston). You want more meat, less bun?

Social Media 128

Social Media Media Blogger Co-Registration 128

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. If you’re interested in the case study, please read on.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Convince & Convert

MAY 5, 2010

John & Partners , a full-service advertising and public relations firm, based in Jacksonville. link] THANKS [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. Such a cool site! I cant wait to share!

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Marketing Insider Group

MARCH 25, 2013

He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. According to a study by Ericsson, by 2020 there will be over 50 billion connected devices.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Ambal's Amusings

OCTOBER 12, 2009

42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Ambal Balakrishnan: You have some great case studies in ‘Content Marketing Playbook’?

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

ClearVoice

MARCH 26, 2020

A communications agency is just that, a team of copywriters, bloggers, journalists, photographers, videographers, designers and anyone else who is ready to communicate your business’s values through content. Public relations agency. Communications or media agency. Finally, all this work and effort need to get noticed.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Hubspot

JULY 19, 2011

Public relations just plain doesn't work the way it used to. Public relations professionals do plenty of things, of course: publicity, reputation management, and media relations, to name but a few. How are you adapting to the changing nature of public relations ?

PR 28

PR Content Marketing Work Management Press 28

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

The Effective Marketer

JUNE 23, 2009

To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies. So, in this case they should have the different lists of bulk email IDs. Veredict : Those new to Marketing Experiments are in for a treat. What do you think? United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Biznology

NOVEMBER 29, 2011

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. In other cases, the names of Abraham Harrison team members fit the bill.

Blogger 80

Blogger Domain Outreach Microsite 80

Convince & Convert

MAY 12, 2010

You’re probably familiar with the story of Green Eggs and Ham, but just in case, it’s the story of one (unnamed) character trying earnestly to get the character Sam to try green eggs and ham. I feel like the other guy in the story- will you try social media if I give you some great case studies? And that’s just it.

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

Convince & Convert

JUNE 29, 2010

Shirky makes a great case for it to be so, citing LOLCats as an example of widespread human collaboration and creation – albeit devoid of the type of society-enhancing mission and outcomes he hopes is the eventual result of this movement. More people making stuff (100 million bloggers can’t be wrong) 2.

RSS 119

RSS Paid Search Agency Advertising Agencies PR 119

Marketing Insider Group

JUNE 22, 2021

Case studies and success stories. Examples include social sharing and mentions, guest bloggers, product reviews, public relations, and online communities and forums. You’d probably share videos on Vimeo and YouTube. And you could distribute blog posts on your website blog, newsletter, and social media channels.

Distribution 316

Distribution Cost Per Click Marketing Budget Marketing Budget Creation 316

Convince & Convert

AUGUST 2, 2010

Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. If it’s not now, it will be soon (see my post tomorrow for more on that). Check out all the details and save 50% (only $297 for a limited time).

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Zoominfo

SEPTEMBER 17, 2018

It focuses on content marketing, brand journalism, public relations, the media, and advertising. The Blogging Millionaire podcast teaches you the secret blogging strategies that pro bloggers use to grow their traffic and monetize their blogs. Host Mark Schaefer is a globally-recognized marketing author, consultant, and blogger.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

The Effective Marketer

JULY 21, 2009

The good thing is that there are lot of success case studies on the web to help us taking the best social media marketing decision. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Hubspot

SEPTEMBER 27, 2010

Unfortunately, when it comes to public relations , a rushed pitch is likely to end up in journalists' and bloggers' trash cans. Marketing Takeaway: D'Souza says it best: "Research makes things interesting, but your own case studies are just as interesting.". As marketers, we're all strapped for time.

Inbound Marketing 28

Inbound Marketing PR Paid Search Agency Press 28

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. It’s entirely possible she is a Mass Influencer.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. Yes in all cases BTW). Yes in all cases BTW). Gary Vaynerchuk has a FPT of 39.26. Have a learned a ton?

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. Both are wake-up calls for marketers, and make the case that separating marketing from day-to-day customer experiences is an impossibility. UNsettling Stratten has a knack for gaps.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Sword and the Script | B2B

DECEMBER 28, 2022

According to a study by McKinsey, 68% want prices published online without negotiation. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. Read more: Spending on PR Software Growing Again, Study Finds [PR Tech Sum]. Case in point? B2B prospects want published pricing.

PR 76

PR Trust Marketing Stats B2B Marketing 76

seo.co

NOVEMBER 8, 2021

Copyblogger is not just for copywriters, nor is it exclusively for bloggers. Any blogger who wants to increase traffic and earnings from one or more blogs can learn a great deal from this powerful resource. It features tons of case studies and analysis, as well as insights from industry leaders. Likeable Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Convince & Convert

AUGUST 19, 2010

"The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post! How to use customer-generated content to increase sales.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

JULY 6, 2010

For a real-world case of this strategy, take a look at Future Friendly – a program developed by Procter & Gamble (P&G) to help consumers save energy, conserve water and reduce waste. One way to build a following and keep them involved is by deploying a fun, creative way for supporters to participate and share with online friends.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

ClearVoice

APRIL 19, 2022

But as online content continues to grow, making your content and brand stand out from other businesses requires an effective public relations or PR strategy. Let’s take a closer look at public relations and content marketing and discover how public relations support marketing efforts today.

PR 105

PR Paid Search Agency Content Marketing Advertising Agencies 105

seo.co

MARCH 8, 2020

Copyblogger is not just for copywriters, nor is it exclusively for bloggers. Any blogger who wants to increase traffic and earnings from one or more blogs can learn a great deal from this powerful resource. It features tons of case studies and analysis, as well as insights from industry leaders. Likeable Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. Case Studies in Custom Content. Advertising and Public Relations. Booth-related Services. City & Regionals. CMS Insights. Consumer Media. Design & Production. Digital Editions. eMedia & Technology. Lead Generation. M&A and Finance. White Papers. Video Center.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

MARCH 23, 2010

That’s right, in most cases, 8 out of every 10 visitors to your blog have never been there previously. Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

APRIL 1, 2010

– Get Your Social Media Story Straight | [link] (via @ShellyKramer) cravendickens I've always been a great believer of showing clients 'look what went wrong when…' case studies. This is a classic case of seeing with clarity from the outside without having to deal with the realities that you may be unaware of.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Scoop.it

APRIL 25, 2023

Also, brands often use PR to capitalize on positive media attention or manage negative publicity. In this case, PR efforts don’t have to be as consistent as continent marketing. According to WSI , 93% of PR experts believe that influencer marketing is an essential public relations tool.

PR 86

PR Marketing & Strategy Marketing Strategy Paid Search Agency 86