Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
The ROI Guy
NOVEMBER 4, 2010
When we look at marketing budgets however, we find that marketing spending is not aligned in most cases with this financial decision making criteria. Sales is being invited later into the decision making process and even worse, potentially disintermediated from the cycle altogether. Gartner CIO Study Highlights Need for Outcome-Base.
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