Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Payola, baby!

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Biznology

OCTOBER 17, 2017

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. Yes, please!

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

DECEMBER 3, 2013

I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. What I do is a little different than the garden variety influencer outreach.

Blogger 80

Blogger Outreach Work Management Campaigns 80

Biznology

MAY 2, 2017

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Now there’s micro-influencer marketing. And then there’s earned media marketing. It’s called value marketing. Big celebrities and even bigger bucks.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

FEBRUARY 13, 2018

As I have written many times before, Being Pretty isn’t Enough for Social Media Marketing : I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. Influencer marketing is no longer an optional part of a social media campaign. Influencer marketing is almost aways all-or-nothing.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Webbiquity

MARCH 6, 2013

Can PR keep up in this online social world? Is your business prepared to avoid a PR nightmare if a customer utilizes social media? Is your business ready for this new PR battle? Image source: Elevate PR. The entire situation was a PR mess. PR teams cannot just issue a blanket statement.

PR 100

PR Social Media Media Public Relations 100

Sharpspring

OCTOBER 11, 2021

Maybe a news article picked up on some charitable actions your company has done, or a blogger had a bad experience and decided to write about it. Empower Your PR Strategy with Social Listening. Answering those questions on a regular basis will help you on many levels apart from generating PR opportunities. And that data is free!

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. by MediaPost Marketing Daily Commentary. For example, “PRO: Twitter gives us a great way to leverage PR.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Be incredibly specific on the segment you want to target says one company that focuses on simplicity vacuum products: CMOs at medium sized companies in the fashion industry.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros?

PR 100

PR Tools Tips Blogger 100

Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts you that much further ahead of the game, right? It’s a win for you and for your clients.

PR 152

PR Google Press Public Relations 152

Webbiquity

OCTOBER 22, 2020

Marketing yourself can be just as important as marketing your business. After all, in most cases, consumers don’t put their trust in products–they put their trust in people. After all, in most cases, consumers don’t put their trust in products–they put their trust in people. There are many ways to market yourself.

Business 219

Business Ideal Customer Profiles Work Management Youtube 219

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things.

Paid Search Agency 217

Paid Search Agency Twitter Trade Show Social Networks 217

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Webbiquity

MARCH 8, 2018

As social media has become more fundamental to marketing, it’s forged new ways to attract, reach and influence an increasingly broad customer base. In fact, 2017 saw 36% of marketers invest £3,598.80 (less than $5,000) in influencer marketing. However, marketing isn’t just a numbers game. Guest post by Steve Hill.

Top of Funnel 225

Top of Funnel Blogger Multi-Channel Marketing Funnels 225

Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is The Product or Service is Almost Never Enough. every day. It’s About Narrative, It’s About Storytelling.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

PR 162

PR Social Media Paid Content Media 162

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Webbiquity

FEBRUARY 7, 2020

The continuous and rapid introduction of new technologies into the market has created a huge demand for multi-talented people who can quickly make and implement data-driven decisions. As a result, the market has seen a huge demand for MBA degree holders, and it is only projected to grow in the future. Growth in Multiple Sectors.

Enterprise Management 248

Enterprise Management Startups Work Management Advertising Agencies 248

Webbiquity

NOVEMBER 8, 2011

Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Capability to set up monitoring profiles for multiple keywords, topics, companies and products.

Work Management 100

Work Management Marketing Management PR Tools 100

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Paid Content 96

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 96

The Point

OCTOBER 8, 2009

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. But good grief.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

Brandwatch Marketing

OCTOBER 3, 2022

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. We’ve written an in-depth guide on the why and how of influencer marketing.

Tools 86

Tools Blogger Demographics Social Media 86

Biznology

JANUARY 18, 2017

Fake news made headlines during the election, but the phenomenon is nothing new to marketers. In early 2010, P&G’s rollout of the most dramatic improvement to its Pampers diaper brand in a quarter century was sidetracked for months by a loosely organized Facebook campaign that claimed that the new product caused diaper rash.

Planning 80

Planning Blogger Advertising Agencies PR 80

KoMarketing Associates

DECEMBER 14, 2015

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Webbiquity

JANUARY 5, 2021

VP, Products @Docker ? Founder & CEO @InboxDollars, bootstrapped marketing tech company, acquired by @ProdegeLLC. Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views. Veteran #Marketing professional. Views/tweets are my own.

Twitter 261

Twitter Startups Work Management Marketing Management 261

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. Schedule follow ups.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. Schedule follow ups.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. Schedule follow ups.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. Schedule follow ups.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. Schedule follow ups.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. Schedule follow ups.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. Schedule follow ups.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. Schedule follow ups.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. Schedule follow ups.

PR 40

PR CRM Public Relations Blogger 40