Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? Lynette heads up the ClaimWizard digital marketing products and team.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Optinmonster

MAY 11, 2023

Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. We’ll talk a little more about email marketing in a moment, but your lead magnet itself can be a great promotional tool. First, it allows you to borrow the audience and the authority of the other blogger or podcast host.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. Our third or fourth employee was a part-time contractor out of the Bay Area, and he called the people he knew, like at Greenhouse Software, where he had consulted and had buddies, and asked if they wanted to try it out. .” Then we recruited our next set of customers.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Chances are that if industry influencers think we’re worth checking out, our target audience will too.

Marketing & Strategy 160

Marketing & Strategy Marketing Strategy Advertising Agencies Content 160

NuSpark Consulting

NOVEMBER 19, 2012

Even the top professionals in the field work to stay ahead of Google; what of article submission services, what of social signals and bookmarking, how do I attract bloggers to pick up client articles, and on and on. Guest blog research and outreach can be a job all in itself, which is why I employ s specialist for this task.

SEO 100

SEO Planning Blogger Content Marketing 100

seo.co

AUGUST 24, 2022

If you have ever tried performing a link building outreach campaign, you know how difficult it can be. And outreach link building only getting tougher. . We either mark as spam or delete dozens of daily backlink outreach requests, most of them from so-called “link building experts.” We never respond.

Outreach 97

Outreach Link Building Acquisitions Process 97

Biznology

DECEMBER 4, 2012

What we do own is our own properties. I have already installed a module that connects to Google Webmaster Tools via a dynamic XML Sitemap, to Google Analytics , and to all the Ping Servers (do people even use those anymore?) Image via CrunchBase.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

ClearVoice

MARCH 26, 2020

This is achieved by a team of strategists, project managers and creatives taking a calculated approach to identifying the needs of the brand’s audience, creating content that resonates, and evaluating resulting online performance through rigorous reporting and analysis of assets and trends within the brand’s niche.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Webbiquity

FEBRUARY 9, 2021

To answer that, the team at Designhill put 15 questions to four blogging pros. Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? Almost all of us are now conditioned to grab our phone or pop open our laptop when we want to find anything or answer any question.

Paid Content 297

Paid Content Traffic Lead Ranking Blogger 297

Webbiquity

AUGUST 9, 2016

Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. Here are 28 of the best tools for influencer research and outreach. ” — PR Daily (PR Tools). 5) Onalytica.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

BuzzSumo

JANUARY 19, 2021

Here, at BuzzSumo we obsess a lot about outreach, and we know a lot of inbound marketers do as well. Learning outreach strategy from experts. I decided to interview 15 inbound marketers, and ask them how they develop their outreach strategy, and their 1 greatest outreach challenge. Try BuzzSumo. — Kristi Hines.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Sprout Social

APRIL 28, 2022

Communications tools are make-or-break for modern companies. Because every missed deadline, bottleneck and minor misunderstanding trickles down to impact your team’s productivity. That’s why dedicated business communications tools have become a staple of in-person, remote and hybrid teams alike. The problem?

Budget Programs 90

Budget Programs Enterprise Management Tools Work Management 90

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Don’t send blanket solicitations to bloggers in the same general industry.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

MAY 25, 2010

This is a very helpful post — I am passing along to my leadership team. This is a very helpful post — I am passing along to my leadership team. PR pros, read this!) ^NS Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. Sandi McCann Jay — this is great. link] Abbie S.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

SEPTEMBER 14, 2010

We have many good tools at our disposal right now we could be putting to use. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Leaving the etiquette alone for now, our focus is how marketers need to approach our targets. and hope for a.02

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

PureB2B

AUGUST 19, 2021

You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. In this guide, you will discover the major distinction between PR, advertising and marketing, including when to deploy them. An important point to note about PR is that it is earned.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

Moz

AUGUST 8, 2019

Posted by Shannon-McGuirk Spending a ton of effort on outreach and waking up to an empty inbox is a demoralizing (and unfortunately common) experience. And when it comes to your outreach, getting those emails opened is half the battle. I'm the Head of PR and Content at a UK-based digital marketing agency called Aira. In the U.K.

Link Building 52

Link Building Outreach Tips Ad Building 52

seo.co

OCTOBER 6, 2023

You need to practice outreach. Taking advantage of link building services enables you to get all of these benefits without spending hundreds of hours of your own time or working tirelessly to hire the perfect internal team. Instead, we’re basing our assessments on publicly available information about each organization.

Link Building 98

Link Building Enterprise Management Work Management Marketing Management 98

Convince & Convert

AUGUST 10, 2010

It’s in our DNA. Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information?

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Biznology

JUNE 14, 2016

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! OK, now on to tools. And I’d like to convince my team as well (though it’s hard when we’re doing project work).

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Optinmonster

APRIL 12, 2024

As a Content Writer here at OptinMonster, I work every day to write, update, and optimize our blog posts to rank in search. Our team keeps a close eye on current best practices, and we’re constantly testing and tracking our results to improve our SEO efforts. But I’m here to break it down for you.

Paid Content 91

Paid Content Lead Ranking SEO Lead Scoring 91

Biznology

DECEMBER 27, 2016

What’s even more exciting is that Earned Media PR and Marketing is still alive and well — you just need to not suck! The state of the blogger outreach union ten years on. Take your bloggers and social media influencers to lunch. Influencer outreach is more PR than marketing or advertising.

Best Practices 146

Best Practices Long Tail Marketing Blogger Outreach 146

Convince & Convert

APRIL 13, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: The Truth About the iPad It’s Time for Real-Time I Get By With a Little Help From My Friends [link] Heather One of the people who is my greatest influence is my husband. Yes, that's right.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

seo.co

JANUARY 8, 2021

As a business or blogger, positive PR and online exposure is a must. The year was 2008 and PR aficionado Peter Shankman noticed a shift in the marketplace. At first, he simply compiled a daily digest of the requests he got and sent them out to his rather large subscriber list of experts and PR professionals. What is HARO?

Link Building 69

Link Building SEO Ad Building Blogger 69

Convince & Convert

JULY 17, 2012

Brands in this camp have probably put their marketing and legal teams in the same room to jointly develop social media policies that successfully addressing sales and marketing goals, mitigation risk and fulfillment of regulatory obligations. Disclosure as a Social Media Marketing Tool. Our new plain language URLs — rul.es, ter.ms

Social Media 128

Social Media Media Paid Search Agency Ethics 128

Webbiquity

JANUARY 6, 2015

There are fewer professional reporters and editors, and they inundated with more noise: it’s estimated there are now four PR professionals for every full-time journalist in the U.S. How can PR pros best utilize content in this environment? How can PR pros use social media tools to identify and connect with key influencers?

PR 100

PR Tips Best Practices Press 100

Buffer

FEBRUARY 15, 2022

It was always my intention and hope to gradually build a company that would be a leader in our category, and that required a plan, goals, an outline for growth, and funding to make it all possible. Once we hit our initial target of $25,000, we set a stretch goal for $50,000, which allowed us to offer more options for our notebooks.

Campaigns 78

Campaigns Ad Building Process Branding 78

Single Grain

JULY 6, 2021

Chief Executive Officers (CEOs), the highest-ranking role in a company, tend to struggle to find the right CMO for their business: a person who can lead from the front, has exceptional knowledge of marketing strategies, can recruit the right candidates for the marketing team or other departments, and has the ability to reach goals consistently.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Biznology

OCTOBER 18, 2016

Last Friday I mounted my ’95 K1100LT touring scooter and buzzed from the intense super-highways of Northern Virginia , into our Nation’s Capital, and then through the labyrinthine streets of Washington, DC. My Personal Digital PR Philosophy. We collect every blogger who has ever had a thematic interest in our customers.

Class 80

Class Long Tail Marketing Blogger Media 80

Optinmonster

APRIL 27, 2020

But before we dive into our product promotion techniques, let’s look at one key component of your product promotion strategy. Check out our tutorial on how to create a squeeze page that converts. Be sure to read our in-depth guide on how to create a pre-sell page that converts. Pre-Sell Page. Trust signals. Sales Page.

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

Content Marketing Institute

MAY 11, 2018

Equip internal teams and influencers with tools to help programs succeed. Given her team’s responsibility for lead and demand generation, she knew basic awareness was not sufficient. Our goal was to drive awareness and demand gen,” Amisha says. “We outreach began. Choose the right influencers to meet that goal.

Enterprise Management 102

Enterprise Management Work Management Marketing Management Software 102

Scoop.it

OCTOBER 29, 2020

In our day and age, the currency is attention. We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. To limit any personal influence on the final result, you may outsource this task to third party tools. Treat this responsibly.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Moz

DECEMBER 5, 2018

Our customers often come to us once they’ve gotten well underway with Moz Local and ask, “What’s next? All you need is the right tools for the research phase! Fishing for opportunities with Link Intersect For the sake of this tutorial, let’s choose at random a small B&B in Albuquerque — Bottger.com — as our hypothetical client.

Lead Ranking 52

Lead Ranking Ad Building SEO Lead Scoring 52

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130