Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

Marketing Insider Group

MAY 13, 2024

Ever felt like the digital marketing world is spinning just a tad too fast? What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? Today, we’re exploring the synergy between digital PR and link building. You’re not alone.

Link Building 213

Link Building PR Lead Scoring Lead Ranking 213

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. Bloggers have a lot of baggage.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Webbiquity

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. A simple tool like Google Alerts would pick up most stray citations. A rapidly proliferating collection of tools are being developed to meet the need. Budget: $0 (I have no budget, I need something free!). Alterian SM2 Freemium.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. Micro-level marketing is a big deal.

PR 80

PR Web 2.0 Blogger Public Relations 80

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

PR 162

PR Social Media Paid Content Media 162

Hinge Marketing

AUGUST 21, 2015

Blogging as a marketing tool is all about creating value through educating your audience. By offering your insights, you build your brand and invite in leads when they’re ready to talk further about your services. Following a regular schedule will provide your professional services firm with an internal rhythm.

Service 48

Service Tips Planning Ideal Customer Profiles 48

Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Optinmonster

MAY 11, 2023

If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. But what is content marketing? Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included. 76BrandFilms, a video studio.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

SmartBug Media

AUGUST 8, 2019

Generating publicity requires planning, consistent outreach, follow-up, and dedication. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. Products/Services Fact Sheet(s).

Press 85

Press Digital Asset Management PR Case Studies 85

Biznology

MARCH 15, 2016

Before I start, please attend my free webinar on March 22, Do-It-Yourself Influencer Marketing. Successful influencer outreach is just the end result of building a real relationship over time. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.”

Blogger 80

Blogger Work Management Burn Rate PR 80

Optinmonster

DECEMBER 21, 2023

If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. You first need a pre-launch marketing strategy to introduce a new product successfully.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Webbiquity

NOVEMBER 20, 2019

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Enhance your Press Release with Additional Marketing. Don’t limit your outreach to professional journalists.

Press 145

Press Sample Work Management Paid Search Agency 145

Webbiquity

SEPTEMBER 21, 2010

New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises. Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power. For example, the iPhone got huge social media exposure when first released.

Aggregators 100

Aggregators Blogger Media Curation 100

NuSpark Consulting

NOVEMBER 19, 2012

Even the top professionals in the field work to stay ahead of Google; what of article submission services, what of social signals and bookmarking, how do I attract bloggers to pick up client articles, and on and on. Content Marketing is now at the forefront of SEO; more so than ever. It’s more than SEO, it’s old-school PR.

SEO 100

SEO Planning Blogger Content Marketing 100

Hubspot

OCTOBER 13, 2020

In this new context, if you want your products or services to be considered when customers weigh their options, you have to be visible where they search for options. Product-exploration keywords are search queries potential customers use to discover, for any given purchase: What options are available to them across the market (e.g.

SERP 66

SERP Lead Scoring Lead Ranking Enterprise Management 66

seo.co

AUGUST 24, 2022

If you have ever tried performing a link building outreach campaign, you know how difficult it can be. And outreach link building only getting tougher. . We either mark as spam or delete dozens of daily backlink outreach requests, most of them from so-called “link building experts.” We never respond.

Outreach 97

Outreach Link Building Acquisitions Process 97

NuSpark Consulting

AUGUST 22, 2013

Keyword tools help us identify these, but it starts from being an expert on your products and services, and how they differentiate from competition. . Once we find guest article opportunities, we put together editorial calendars and pitch great content that would be ideal for a certain blogger’s audience. Search Marketing'

SEO 100

SEO Lead Scoring Lead Ranking Marketing Management 100

Biznology

DECEMBER 4, 2012

These places, while filled with amazing opportunities for connection and growth, they mean nothing if you can’t bring it all home, be it sales, self-promotion, networking, creativity, marketing, education, or brand-building. What is home?

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. The next 40 came from a combination of friends, entrepreneurs, different people we met in the city, different finance teams, but also some level of cold or semi-cold outreach. Designers are the ultimate arbiters of what makes a good design tool. People get really attached to their tools.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. The reality is, your marketing department shouldn’t be expected to do it all. We all need help on occasion to make our content marketing plans achievable.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Biznology

MAY 6, 2014

Sam Fiorella , Partner at Sensei Marketing , recently wrote “ Community Management: The 90-9-1 Rule is Dead ,” about how the old concept that 90% of all your followers are just lurking, 9% are engaged, and that only 1% of the community actively produces content. I mean, haven’t you heard about the Raspberry Pi ?

Social Media 80

Social Media Media Internet Marketing Blogger 80

Webbiquity

FEBRUARY 9, 2021

Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? Supplement that using tools like Answer the Public or paid tools like SEMrush or Serpstat. It’s a lot of work, and an extremely competitive market. First, don’t rely on a single tool.

Paid Content 297

Paid Content Traffic Lead Ranking Blogger 297

Webbiquity

AUGUST 9, 2016

Interest in influencer marketing is skyrocketing. Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. Here are 28 of the best tools for influencer research and outreach.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Get Your Foot in the Door Selling One Service. Direct mail?

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Webbiquity

JULY 22, 2014

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today?

PR 100

PR Paid Content Blogger Outreach 100

WebMarketCentral

OCTOBER 11, 2007

The umbrella term of "public relations" (PR) has always covered a number of specialties: media relations (primarily), investor relations, analyst relations, community relations, even employee relations. and interactive PR has added two new "relations" to the mix—let's call them market relations and blogger relations.

PR 20

PR Web 2.0 Blogger Public Relations 20

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Biznology

NOVEMBER 27, 2012

If what you made isn’t good, they won’t be interested in you at all; however, if you have a modicum of success, then folks will want to know as much about your culture, gear, tools, vision, operating principals, habits, and process as possible. How, you ask? I don’t mean to be a jerk, but what are you hiding?

Social Media 80

Social Media Process Product Media 80

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. population. It’s entirely possible she is a Mass Influencer. What would you do?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. That’s great, but what does it have to do with search marketing?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

SEPTEMBER 14, 2010

We have many good tools at our disposal right now we could be putting to use. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Leaving the etiquette alone for now, our focus is how marketers need to approach our targets.

Social Media 124

Social Media Work Management Marketing Management Media 124

Online Marketing Institute

MAY 26, 2010

He suggests that brand awareness is the new measuring stick of a successful marketing campaign and says that only the first set of eyeballs are the ones you pay for—everything after that is word of mouth. Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Biznology

MARCH 22, 2016

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). But you also must remember that most bloggers have very rich lives outside of their blogging life. Bloggers and their readers know each other.

Blogger 80

Blogger Social Media Media Outreach 80

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152