Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Chris Koch

MARCH 19, 2010

For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. This helps you decide which blogs you’d like to do outreach with, for example. One of the things that’s new about the social media conversation is that engagement can’t be vetted by PR.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Online Marketing Institute

NOVEMBER 7, 2010

Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources. You will find here lots of examples of business and corporate blogs, as well as resources to help you learn more about the topic.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

The Effective Marketer

JUNE 21, 2009

Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series. You can follow any responses to this entry through the RSS 2.0

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As Most blogs aren’t visually aggressive enough in the promotion of RSS, and very few do a good job at emphasizing the opportunity to subscribe via email (as 40% of C&C subscribers do).

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

FEBRUARY 19, 2010

Like RSS for your relationships NutshellMail sends you a highly customizable email digest (from 1 to 24 times per day) of what’s happening in your social media spheres, so you can browse and get up to speed quickly, without having to visit several different destinations or fire up your iPhone’s social apps. And it’s free.

Social Media 115

Social Media Media Paid Search Agency PR 115

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Don’t send blanket solicitations to bloggers in the same general industry.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

B2B Marketing Savvy

NOVEMBER 16, 2009

For various reasons, no promotion on the.com main company brand web sites, no PR on the advernture. By limiting participation, in this example, to four days only, the risk and pain was lowered with the result more willingness to participate. Facebook fan pages were considered but time limitations precluded using.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Barriers RSS 40

Convince & Convert

JUNE 17, 2010

From what I've seen anywhere from 5-10% is a pretty decent (example: listed 500 times and have 10,000 followers) number to aim for. I once calculated time spent blogging vs. number of RSS subscribers. This way, you're not just looking at how many are listening to you, but how many are listening and find your stuff valuable.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Online Marketing Institute

AUGUST 14, 2011

You can follow any responses to this entry through the RSS 2.0 We do see a lot of ROI case examples come out of companies that have social close to the point of conversion, such as Bazaarvoice or other social commerce companies –but for those that are focused on conversion, it’s harder. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? With roughly 2.3

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

WebMarketCentral

JUNE 24, 2009

TopRank Best List of RSS Blog Directories to Submit Your Blog and Feed by TopRank Online Marketing Blog An outstanding list of blog directories, RSS and ping sites to help spread the fame of your blog. As she notes, "It (building relationships with other bloggers) doesn’t work like magic! Networking takes time and effort.

RSS 20

RSS Best Practices Business Blogger 20

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. Need to see the increase in Twitter followers over time? Im Jay Baer.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. So for example while many interviewees said they couldnt find what they were looking for, we tried to discover why this was: Was the tool too complex? Lend Lease corporation, for example, is using a canvassing tool called ikonnect to do this. MADE IN CANADA.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. So for example while many interviewees said they couldnt find what they were looking for, we tried to discover why this was: Was the tool too complex? Lend Lease corporation, for example, is using a canvassing tool called ikonnect to do this. MADE IN CANADA.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. What are your thoughts on the PR agencies that still have a Social Media or Digital department or practice that operates separately from the rest of the agency? Oh, that's part of our digital practice.&#

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Buzz Marketing for Technology

JULY 24, 2008

< £ Salon Bloggers & > June 15, 2006. -->. It takes concentration and focus, and an ability to bring all your senses to bear (body language can convey a lot, for example) in your observation. Bloglines My RSS Subscribers. The thoughts expressed herein are strictly those of the blogger. MADE IN CANADA.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Hubspot

JUNE 26, 2012

Scan through and read articles from top blogs in your RSS feed. Send a blogger or media contact an email—not a pitch—that compliments a recent article well done. For example, if you’re responsible for thousands spent on Facebook advertising daily, check that out hourly, or momentarily. for brand mentions.

Inbound Marketing 28

Inbound Marketing Planning Advertising Agencies Marketing Analytics Tools 28

Convince & Convert

AUGUST 2, 2012

The RSS feed is: [link]. We can use Peter Shankman’s example. ” Or if it was some community manager that said, “Oh, holy crap, Peter Shankman just tweeted us,” or, if it was someone in marketing or PR that happened to latch on the opportunity. You should RSS feed that. Listen Now. Tune in for that.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Online Marketing Institute

NOVEMBER 8, 2010

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. The one embedded above, for example, currently has more than 33,000 views. Along with these social accounts, the “ Win an Office &# sweepstakes was a great source of leads, as well.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Buzz Marketing for Technology

JULY 22, 2008

Bloglines My RSS Subscribers. The thoughts expressed herein are strictly those of the blogger. précis, summaries, reviews and other time-savers. - précis, summaries, reviews and other time-savers. - wonderful examples of writing of a particular genre, that they can learn from. World O Crap.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

WebMarketCentral

APRIL 27, 2009

Acknowledge other bloggers you admire? End with related posts" is one example, and a practice that's always been used with this "Best Of" series.) Do You Show Appreciation to Your Favorite Bloggers? What are some of the most effective ways to attract more readers to your blog? Find ideas for helpful blog posts?

Best Practices 20

Best Practices Business Adwords Blogger 20

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Biznology

SEPTEMBER 10, 2013

So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters. I call this “fire for effect.”

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Online Marketing Institute

JANUARY 4, 2011

Implement “subscribe” buttons via RSS and Email 23. Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content (that’s how I found this blog!) Try your hat at a guest blogger or two, this could add credibility to your site , especially if the person is influential in his or her space.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Buzz Marketing for Technology

JULY 21, 2008

< £ Salon Bloggers & > May 31, 2004. -->. KM Blogger list. Who subscribes to your RSS. The thoughts expressed herein are strictly those of the blogger. précis, summaries, reviews and other time-savers. précis, summaries, reviews and other time-savers. MADE IN CANADA. Chuck Frey.

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100

Convince & Convert

JUNE 22, 2010

If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. At present we're seeing people dabble without a strong PR / Communications strategy behind them. jaybaer wants to know Do You Believe?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

WebMarketCentral

MARCH 6, 2006

For example, on the importance of an on-site cafeteria: " Asking someone `Can I join you for lunch?' on WebMarketCentral, as well as to 5 Tips for Promoting Your Blog to Popular Bloggers on Peter Davidson's excellent BeConnected blog. Although Dan is a professional contractor, his observations apply well to consulting also.

Consulting 20

Consulting RSS Blogger PR 20

WebMarketCentral

JUNE 28, 2006

I've used this blog to introduce you to some of those people, such as Albert Maruggi , PR guru and head of marketing agency Provident Partners , who writes one of the best podcasting blogs on the planet. There are also a number of other great bloggers I've had the opportunity to interact with and learn from.

einsof 20

einsof Rules Advertising Agencies RSS 20

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. What I mean is that California for example always shows up with the most posts. Hope that helps!

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

SEPTEMBER 21, 2010

I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time. I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Online Marketing Institute

DECEMBER 23, 2010

Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. A good example of this approach is 360i , an award-winning digital marketing agency. For example, you can ask customers to share their successes on your wall and get feedback on new product features.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

JULY 8, 2010

Seth Godin predicted that RSS would kill email. Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well. link] PRAMITA SEN 3 Reasons Email is the Coolest Vampire Today [link] #socialmedia #marketing #PR via @jkrohrs and @jaybaer [link] Jeffrey K.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Buzz Marketing for Technology

JUNE 27, 2008

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. You can find numerous examples of this on the net, like the What is Fair Use? ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk.

Social Media 100

Social Media Class Web 2.0 Media 100

Webbiquity

JANUARY 16, 2012

Guidance for New Bloggers. 20 Common Mistakes Made By New Bloggers by Ink Rebels. 12 things every business blogger should know how to do by Ragan’s PR Daily. 12 things every business blogger should know how to do by Ragan’s PR Daily. 21 Ways Bloggers Engage by Heidi Cohen.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Online Marketing Institute

JANUARY 4, 2011

I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. On this blog, for example, there are 20 distinct share/subscribe buttons on each post.

Tactics 40

Tactics PR Buzz Planning 40