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The Human Approach to Link Building Outreach

Biznology

Without great outreach, link building becomes 100x harder, because how can you expect to secure a link if you can’t get anyone to communicate with you? Without further ado, here are my main strategies for successful outreach for links – mainly for guest posting. Be Conversational. Always Follow Up. Don’t Rely on Email.

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Why Guest Blogging Should Be Part of Your Content Marketing Strategy

Brandpoint

Writing a perfect blog post is not always the easiest task. However, publishing unique content on an external site — aka guest blogging — is a key component to any content marketing strategy that can generate high-value results while gaining traffic and, ultimately, generating leads. The Benefits of Guest Blogging.

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Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)

Webbiquity

The digital marketing blogs and media have lit up in the last couple of days with reports that “guest blogging is dead,” based on this post from Matt Cutts, the head of Google’s Webspam team. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.).

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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

The goal being defining opportunities for outreach and understanding how we could assist in an effort to acquire high quality links. As the KoMarketing Associates’ team reflected on why we chose specific sites and publications for outreach, we discussed the following criteria leading to our recommendations for link acquisition.

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New & Improved: Announcing The Beginner's Guide To Link Building

Moz

Folks get sincerely frustrated with wasted link building efforts, poor outreach processes, and lack of results. Link Building Outreach. Outreach good. Outreach bad. Outreach has earned a rough reputation in SEO. We've nearly all been the recipient of really bad, really terrible outreach emails.

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Top 50 Content Marketing Thought Leaders

Marketing Insider Group

It starts with defining why the topic is important, what your objectives are and who you are speaking to, as I did in my very first blogs almost exactly 4 years ago. Influencer outreach. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

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PR 2015: Top 100 Influencers & Brands

Onalytica B2B

What if you just wrote a new blog and you have no idea what influencers would be interested in your content? PageRank (Normalised). Normally it takes up to an hour to find 10 or 20 relevant influencers for your outreach, now you can do it in less than a minute… Find Influencers Using Your Own Content. Twitter Handle.

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