Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 trillion during the same period.”

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Zoominfo

APRIL 8, 2018

If content is king, consider your blog its throne. In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. If your company isn’t blogging—it’s time to start. Check out these numbers: 33 Business Blogging Statistics. General B2B Blogging Statistics: 1.

Business Blogging 201

Business Blogging Statistics Business Lead Scoring 201

Webbiquity

JULY 18, 2023

And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year. Video Marketing: Hotter Than Ever Video marketing is huge and somehow keeps getting huger. It’s been “the year of video” every year since 2017. ” Only 29%?!

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. B2B tech buyers most highly value product demos, factual product information, and free trials. No surprise there.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. The most effective lead magnets offer valuable content and still leave your potential buyer wanting more. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. What’s the Real Deal with B2B Lead Magnets?

Sales Qualified Leads 362

Sales Qualified Leads Lead Ranking Lead Scoring Leads 362

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. This means using algorithms to search through a large body of content and identify pieces that are most relevant to your audience. This post explores how AI can assist with content creation.

Marketing AI 310

Marketing AI Curation Content SERP 310

Marketing Insider Group

MARCH 30, 2020

In B2B Marketing, it’s all about finding leads that convert to sales. The good ‘ole weekly Blog with consistently published articles is the proof your prospects are looking for. The good ‘ole weekly Blog with consistently published articles is the proof your prospects are looking for.

B2B Sales 286

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 286

Marketing Insider Group

MARCH 27, 2023

For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. This makes it essential for businesses to place greater effort toward establishing solid B2B client retention tactics and practices.

Tactics 247

Tactics Effectiveness B2B Marketing Management 247

Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better.

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Videos are a great way to make highly technical topics engaging while building a human connection with your audience. Quick Takeaways.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

Video Marketing 296

Video Marketing Content Marketing Content Paid Search Agency 296

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Did you get that? No brand should cut corners on quality.

Planning 321

Planning Conversion Top of Funnel Custom Publishing 321

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. So, why not let B2B marketing automation take care of the rest? Which parts of marketing can you most profitably automate? What is B2B Marketing Automation? What are the Benefits of B2B Marketing Automation?

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? And how do you measure its effectiveness? Content marketing can be creating things like blog articles, thought leadership content, videos and vlogs, e-books, webinars, and more. Understanding Content Marketing.

Work Management 281

Work Management B2B Marketing Marketing Management Budget Programs 281

Marketing Insider Group

DECEMBER 18, 2023

And who better to guide you through this than the pros who live and breathe effective content distribution every day? Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. Why Zemanta? Why Sharethrough? Why Outbrain?

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” Best niche marketing blogs.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Vidyard

JANUARY 24, 2022

Are you looking for a good sales blog to scroll through while you’re drinking your morning coffee? In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Top Sales Blogs 4.1 Sandler Training Blog 4.8

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Webbiquity

NOVEMBER 17, 2020

Content drought and lower ROI in the world of B2B marketing post-COVID. Finite found that 35% of B2B marketers were struggling to produce enough quality content that could reach and engage with audiences – a situation that is being termed a “content drought.” Quick tips to boost ROI through effective content.

Top of Funnel 257

Top of Funnel ROI Marketing Automation Services Work Management 257

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. In marketing, the primary types of social proof are: Product Reviews : Reviews are the lifeblood of social proof. Case Studies : These are the B2B equivalent of product reviews. Guest post by Chris Tweten. They often have a highly engaged fan base.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. What types of tools will be leveraged for execution and analysis? In fact, 75% of social media marketers say that their efforts have been somewhat to very effective in 2022, with almost 90% saying it has improved business exposure.

Social Media 310

Social Media Social Marketing Planning Tips 310

Webbiquity

FEBRUARY 16, 2021

The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too. Why Should B2B Companies Use Instagram Marketing? The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone.

Paid Search Agency 297

Paid Search Agency B2B Marketing Examples Enterprise Management 297

Marketing Insider Group

APRIL 21, 2021

This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. What are people most commonly searching for surrounding your products or services? Choose a Theme.

B2B 362

B2B Paid Search Agency Guidelines Content 362

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. Those who can see a significant boost to ROI. Here’s how.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Webbiquity

JUNE 21, 2022

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Guest post by Ron Stefanski.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Webbiquity

FEBRUARY 25, 2020

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. According to recent research , 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it. Google loves it, too: video can increase organic search traffic by as much as 157%.

Top of Funnel 232

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 232

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Marketing Insider Group

DECEMBER 29, 2020

While many of us are still reeling from the devastating effects of the pandemic, those less fortunate have shut their doors permanently. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Top B2B Digital Marketing Trends for 2021.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Webbiquity

MARCH 10, 2020

If you are wondering what all this has to do with effective digital marketing , the answer is: quite a bit! Most prospects now ignore these intrusive ads, or even grow to dislike the brands that harass them for attention. Obnoxious, in-your-face ads have lost effectiveness to less-invasive approaches. Explainer Videos.

Sales Qualified Leads 305

Sales Qualified Leads Video Marketing Lead Ranking Lead Scoring 305

Hubspot

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Purchase 101

Purchase Sales Qualified Leads Lead Ranking Lead Scoring 101

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Nearly two-thirds of B2B tech buyers are now under age 40. Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Webbiquity

MARCH 7, 2023

Because you are doing most or all of your work out of the direct site of clients, maintaining the highest ethical standards is absolutely essential. A contractor generally works at the client’s specific direction, for example: write a 900+ word blog post based on this creative brief. App store marketing is its own specialty.

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. Jump ahead B2B Social Media: Where Are Your Customers Now? But, for B2B social media managers, cutting through the noise on social media can be challenging.

Social Media 117

Social Media Trends Media B2B 117

FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. A significant reason is that improving CRO creates a beneficial ripple effect. CRO is the art and science of making your website more effective at converting visitors into customers. Organic search is most likely job 1. Where to start?

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Launch Marketing

APRIL 5, 2023

As B2B organizations look to reach buyers in more unique and engaging ways, there are a few content marketing trends to focus on and activities to consider when planning content efforts moving forward. 78% of B2B marketers will continue to invest in videos: This increased from 69% last year, indicating how video is becoming widely used.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. A note on size.

Advertising Agencies 132

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 132