Zoominfo

NOVEMBER 20, 2023

Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. Each new example proves tantalizing hints of how much of a productivity game-changer generative AI can be.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Marketing Insider Group

OCTOBER 20, 2020

Your team is discussing new ways to highlight your business’s value position and drive more leads. How can you effectively build a webinar strategy that drives ROI? You’re able to reach more prospective or existing customers and home in on your messaging to realize your key business objectives.

Webinar Metrics 347

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 347

Marketing Insider Group

DECEMBER 29, 2020

While many of us are still reeling from the devastating effects of the pandemic, those less fortunate have shut their doors permanently. Over a third believe the virus will have a significant positive impact on their businesses in the future. Marketers have been forced into survival mode to keep their businesses afloat.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Launch Marketing

MARCH 20, 2024

What can effective marketing do for my organization? Let’s dive into the benefits of marketing, what it takes for marketing to be effective and how it can deliver your organization more leads and revenue for business growth. How can I generate more leads? How can I bring more people to my website? Does it work?

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Evergreen Content Evergreen content should be the cornerstone of your overall content development strategy.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

Top Rank Marketing

NOVEMBER 20, 2023

Attempting a B2B marketing campaign without a strategy can lead to disjointed marketing efforts, resulting in failure to effectively engage your target audience. In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy.

Planning 117

Planning Allocation Process B2B Marketing 117

Zoominfo

SEPTEMBER 16, 2020

Narratives are the connection between cause and effect, and that’s how we think! But how does this connect to B2B brand development? Your brand is more than just your logo, it’s a reputation that you have to develop and maintain constantly. So how do you do that? Why Is B2B Brand Development Important?

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Marketing Insider Group

APRIL 21, 2021

This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. What will be worth their time? Choose a Theme. Have any competitors produced similar content that you could do better?

B2B 362

B2B Paid Search Agency Guidelines Content 362

Webbiquity

AUGUST 26, 2021

The two most common objectives for digital marketing campaigns (and B2B marketing in general) are brand awareness and lead generation. But when you’re running a Google Ads campaign or social media ad—that is, when you are actually paying directly to drive traffic to your website—you’ll want the user to hit a specific landing page.

Landing Pages 265

Landing Pages Paid Content Tips Paid Search Agency 265

Marketing Insider Group

JANUARY 16, 2023

Here’s what we learned about the industry’s biggest challenges and our expertise on how you can battle them, too. Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. Is your business ready to have its most productive year yet? Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Trade Press Services Newsletter

JANUARY 4, 2024

Audiences have come to expect authentic human connection and tailored brand messages. Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Don’t overlook the importance of effective content distribution. Set your North Star.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Martech

OCTOBER 13, 2023

We can automate our email campaigns and set up automated drip campaigns using workflows that send messages based on a user’s activity, amount of time elapsed or other factors. Look at the user’s journey as they interact with your campaigns using a certain amount of empathy. Are you being honest? Distrust but verify.

Marketing AI 133

Marketing AI Paid Content Paid Search Agency Automation 133

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. Plus, the three critical components of an effective influencer marketing strategy you need to know. When you do, your brand’s message resonates with an already engaged audience. It has to be strategic.

Advertising Agencies 106

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 106

Heinz Marketing

FEBRUARY 6, 2024

A principled approach to orchestration illustrates how the work gets done, starting with planning and going through execution to optimization. A principled approach to orchestration illustrates how the work gets done, starting with planning and going through execution to optimization.

Planning 106

Planning Work Management Top of Funnel Marketing Management 106

Webbiquity

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals.

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

SocialPilot

FEBRUARY 11, 2024

Here’s something interesting: Per Influencer Marketing Hub’s 2023 Benchmark Report , 63% of marketers plan to incorporate AI or Machine Learning into their influencer campaigns, with an additional 25% considering its use. This is where leveraging AI by using on-point influencer marketing AI prompts can completely change the game.

Sales Management 89

Sales Management ROI Planning Work Management 89

Conversica

MAY 7, 2021

Here’s how CROs can align revenue-generating teams using AI and inter-team collaboration. For example: If the leads Marketing generates and qualifies are getting stuck before they reach Sales—or if Sales is failing to follow up with those leads in a timely and effective manner—it’s the CRO’s duty to figure out how to remedy the issues.

Marketing AI 92

Marketing AI Generation Sales Qualified Leads Outreach 92

The Marketing Blender

MARCH 22, 2024

It requires building strong relationships with potential business clients, understanding their specific needs and pain points, and tailoring marketing strategies to address those concerns effectively. A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Launch Marketing

NOVEMBER 1, 2023

Guiding the Right Hire: Assessing the Marketing Needs of Your Organization Before you jump into posting your open position and interviewing candidates, it is important that you understand your marketing and business goals. Start by evaluating your overall business objectives. What does your company want to achieve in the short- and long-term?

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Heinz Marketing

JUNE 20, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing Let’s call it how we see it and acknowledge that it’s been an interesting year. The strategies that were effective yesterday may no longer yield results. The strategies that were effective yesterday may no longer yield results. or just generally “what’s happening?”.

Webinar Metrics 112

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 112

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Rev

NOVEMBER 1, 2023

Develop a deep understanding of their needs and pain points? Has a company ever selected your business as their preferred vendor simply because they are a software development company with over 5,000 employees, headquartered in the Northeast region and heavily invested in cloud-based ERP systems? Think about it. Probably the latter!

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing Thought Leadership Demand Generation Agencies 78

Launch Marketing

JULY 19, 2023

A brand strategy is how you communicate who your company is, what it solves and what it stands for. It should drive all your work as a marketer, guiding every email campaign, blog, social post and similar touchpoint. It defines the positions and perspectives (e.g.

Brand Identity 111

Brand Identity Branding Marketing & Strategy B2B 111

Go Beyond SEO

APRIL 25, 2024

If you want to stand out from the competition and attract more customers in your area, implementing effective local SEO for Pest Control strategies is the way to go. So how exactly does local SEO benefit your pest control business? Need help with your local SEO strategy? Contact us here.

SEO 60

SEO Business Ideal Customer Profiles Work Management 60

Scoop.it

OCTOBER 5, 2023

But what is a substitute for the old-good (yet no longer effective) marketing tactics? By implementing ABM, you can reach a much more targeted list of potential customers and deliver personalized messaging that resonates with them. Source: [link] Now — how can you be sure if this is going to work?

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

sagefrog

APRIL 16, 2024

However, experts know that effective marketing is laser-focused and more like an artisanal baked good than a haphazard soup, requiring precision and a tried-and-true recipe that ensures quality and repeatability. This is especially important when defining your brand positioning and messaging.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

SalesGrape

NOVEMBER 19, 2023

Identifying Target Audiences and Building Effective Buyer Personas for Pharmaceutical Companies To overcome these challenges, pharmaceutical companies need a deep understanding of their target audiences. One way to build effective buyer personas is by conducting thorough market research.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Halo analysis allows us to look for a correlation between the independent variable(s) and the dependent variable to determine if there is a positive relationship between them (i.e.,

B2B Marketing 103

B2B Marketing Trends B2B Planning 103

SmarkLabs

JUNE 13, 2022

Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. In this B2B marketing strategy framework, we provide insights on how to develop a manageable strategy for an early market team. Feeling bamboozled by marketing tactics, channels, and buzzwords?

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Hinge Marketing

MARCH 1, 2023

Want it to completely rewrite an older blog post? Content is still king… but is that reign coming to an end? For years now, professionals have been inundated with an overwhelming amount of unsolicited and unhelpful content. For years now, professionals have been inundated with an overwhelming amount of unsolicited and unhelpful content.

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

The Marketing Blender

FEBRUARY 13, 2024

Firstly, the aim is to position as thought leaders in the industry through sharing valuable insights and expertise. Firstly, the aim is to position as thought leaders in the industry through sharing valuable insights and expertise. Targeted campaigns are employed to maximize reach and ensure the message resonates with the right people.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Only B2B

OCTOBER 3, 2023

In this blog, we will navigate the realm of MQLs, exploring their pivotal role in B2B lead generation and unveiling strategies to not only generate more leads but also to nurture and convert them into loyal, revenue-generating clients. Maximized ROI: MQL-focused strategies translate into cost-effective endeavors.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Marketing Qualified Leads High Quality Lead 62

Rev

JULY 5, 2023

Not only does it help you effectively communicate your value proposition and product offering, but it also helps bring customers closer to you. Whether you’re new to building a GTM strategy—or you’re ready to refresh any areas of your existing one—this blog post is for you. What is a go-to market strategy? Here’s why you need it.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 78

Heinz Marketing

JANUARY 24, 2024

In this blog, we dive into how big data is revolutionizing CRM strategies, offering businesses exceptional insights into customer behavior and preferences. In this blog, we dive into how big data is revolutionizing CRM strategies, offering businesses exceptional insights into customer behavior and preferences.

CRM 108

CRM Marketing AI Marketing Management Customer Satisfaction 108

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. Now, before you say, ‘Well, of course,’ take a moment and think about all of the marketing campaigns you have in the field right now. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Binary Demand

JUNE 12, 2023

Success requires personalized, targeted messages that highlight your brand’s strengths. This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Let’s dive in! The answer to your question lies in the statistics listed below. billion by 2027.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98