Act-On

APRIL 26, 2024

So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. But when your prospects are moving more slowly throughout their buying journey, our marketing leaders advise their peers to prioritize full-funnel engagement. “We Deal with the loss of third-party cookies.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Content4Demand

FEBRUARY 24, 2021

Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers. With audiences dispersed in home offices around the world, now is a great time to harness their yearning for a sense of community.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 283

Stats Advertising Agencies Paid Search Agency Work Management 283

Metadata

FEBRUARY 21, 2023

Welcome to our “Ask Me Anything” blog recap, where we pull together the best insights and advice from the best (and brightest) minds in B2B marketing. Sydney’s extensive global experience includes championing heroic marketing and sales software applications and aligning teams to communicate and collaborate effectively.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Salesforce Marketing Cloud

AUGUST 1, 2023

Between having the Trailblazer Community at your fingertips and the challenge verifications at the end of each lesson, you’re never really studying alone. Trailhead’s hands-on challenges gave me real Salesforce experience, which prepared me for my job and set me apart from my peers.” Worried about messing up?

Peer-to-peer 98

Peer-to-peer Communities Ideal Customer Profiles Rules 98

Marketing Insider Group

NOVEMBER 8, 2022

A great content marketing strategy creates brand awareness, drives traffic and generates quality leads. Deliver consistent content by building a calendar dedicated to valuable blog topics. The purpose of content marketing is to create brand awareness and generate quality leads. Quick Takeaways. Image Source: Groove HQ.

Marketing Budget Creation 301

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 301

ClickZ

AUGUST 30, 2021

30-second summary: Breaking the status quo while intriguing and interesting, takes some serious marketing chops if you’re a challenger brand. Senior marketers from challenger brands Yazzo and Vital Farms outline three trends that will pack a punch for your 2022 digital strategy. Leverage community and influencers.

Trends 124

Trends Marketing Budget Branding Brand Identity 124

Adobe Experience Cloud Blog

JULY 12, 2017

In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers. A community is one of the many places your customers are.

Communities 134

Communities Best Practices Peer-to-peer Marketo 134

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Onalytica B2B

NOVEMBER 15, 2018

They have the ability to speak about and advocate your brand with credibility and authenticity, as their audience trust and value their opinion. Employee advocacy is all about shifting the focus away from the brand itself and instead empowering your employees and giving them a platform to share their voice. Read on to learn how.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Buffer

FEBRUARY 21, 2023

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Branding 88

Branding Brand Identity Press Peer-to-peer 88

B2B Marketing Exchange

APRIL 10, 2024

This event is crafted for marketers, by marketers, offering an unparalleled opportunity to empower your brand and accelerate your career with the latest tools and insights. Community-Centric Approach: At the heart of #B2BMXEast is a commitment to fostering a vibrant and inclusive community of B2B marketers.

Peer-to-peer 52

Peer-to-peer B2B Sales Class Network Marketing 52

Influitive

OCTOBER 11, 2015

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. By engaging these power users, and turning them into vocal advocates for your brand , you can improve what is being said in third-party channels about your company.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 126

Newsletter B2B Marketing Linkedin Studies 126

Content4Demand

JUNE 9, 2020

Over the past few months, it’s been incredible seeing brands from all industries adapt and evolve. Although I encourage you to sign up for the session to see all the samples we think rise to the top, here are some high-level lessons I think all B2B brands can apply to their field marketing efforts moving forward. .

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

Stevens & Tate

MARCH 27, 2023

Social Signals and SEO Social signals tell more about a brand’s popularity and relevance on social media platforms. To improve social signals for SEO, you need to focus on visibility and brand awareness while posting on social media. Social media has become a critical part of our lives, and businesses are taking notice.

SEO 110

SEO Peer-to-peer Paid Search Agency Lead Scoring 110

Scoop.it

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. A killer employee experience is critical.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

Social Media 117

Social Media Trends Media B2B 117

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

The brands that inspire loyalty provide more than just great products—they become part of a customer’s identity, create inclusive communities , and build bonds with customers that are hard for competitors to replicate. Brand advocates are loyalists on steroids. They would never dream of doing business with anyone else.

Peer-to-peer 109

Peer-to-peer Branding Brand Identity Loyalty 109

Salesforce Marketing Cloud

NOVEMBER 7, 2022

The Salesforce MVP Program was started in 2010 to annually recognize Trailblazer Community experts who go above and beyond to help others succeed in the Salesforce ecosystem. Join the conversation on the Trailblazer Community. All of our Salesforce MVPs are making incredible contributions to the Trailblazer Community.

Peer-to-peer 98

Peer-to-peer Work Management Marketing Management Multi-Channel 98

Content Marketing Institute

DECEMBER 10, 2018

You send connection requests to current and past colleagues, along with peers in your professional circles. peers, prospects, partners) and help you increase thought leadership in your industry. HANDPICKED RELATED CONTENT: What B2B Brands Need to Know to Succeed on LinkedIn. The word is “LinkedIn.”. Did you answer “career”?

Linkedin 103

Linkedin Peer-to-peer Branding Brand Identity 103

Content4Demand

JULY 2, 2021

Nominate yourself or a peer via the 2021 B2B Innovator Awards Nominations Form by 5 p.m. Connect with experts and peers in the martech community in this smaller, more exclusive event that blends the best of both virtual and physical worlds. ET on July 16, 2021. Back to Connecting. Remember in-person events? They’re baaack!

Peer-to-peer 108

Peer-to-peer Intent Data Content Intent 108

Seismic

SEPTEMBER 8, 2021

Over the past year, the Seismic Blog has published several posts about social selling. Our content describes the importance of using social media to build a personal brand. But where does personal brand end and professional brand begin? The concept of life-brand identifies one person as distinct from others.

Peer-to-peer 52

Peer-to-peer Generation Branding Brand Identity 52

Marketing Insider Group

JANUARY 16, 2023

Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Is your business ready to have its most productive year yet? Here’s what we learned about the industry’s biggest challenges and our expertise on how you can battle them, too. Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

ClearVoice

MARCH 14, 2024

We won’t delve into the specifics of each collaboration, but it’s safe to say that these resulted in mutually beneficial outcomes, including: Amplified reach and visibility: Brands can tap into each other’s audiences, introducing their content to new markets. Observers point to several reasons , and one of them is weak marketing.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Salesforce Marketing Cloud

JUNE 28, 2023

Step 1: Show up and show out Step 2: Build your brand by starting small Step 3: Know your worth Step 4: Invest in your development Your professional legacy With the rapid evolution of technology, a lot of exciting things are now possible–including building a remarkable career and a better future for yourself with Salesforce.

Marketing AI 52

Marketing AI Ad Building Peer-to-peer Communities 52

Strategic-IC

APRIL 6, 2022

Those statistics don’t show what is REALLY being shared privately through Slack channels or other online communities. They don’t REALLY reflect shares through emails, direct messages, or video conversations where someone recommends your brand or drops their friend a link to your website. Online communities eg. Of course I can.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. In fact, 91% of B2B purchasers say past buying decisions had been influenced by word of mouth from industry peers. 2) Open Your Blog to Customers.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. So, how can brands get in front of buyers during the research phase, and help speed up the process once they make the vendor shortlist?

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Metadata

AUGUST 15, 2023

I feel proud seeing our name next to our fast-growing private company peers, especially as we’ve continued to define and build the Marketing OS.” Additionally, Metadata has seen amazing growth in the DEMAND Community with over 2,000 members and over 8,000 attendees at the annual DEMAND conference. “Appearing on the Inc.

Peer-to-peer 52

Peer-to-peer Customer Satisfaction Conference Communities 52

ClearVoice

MARCH 18, 2019

While it may not be a surprise that 70 percent of millennial consumers value and trust peer reviews and conversations over celebrity reviews, what is a surprise to many content marketing pros is that they can help enable those peer conversations. This has led to a need for companies to grow brand influencers.

Communities 63

Communities Marketing Automation Services Enterprise Management Work Management 63

Onalytica B2B

MAY 29, 2018

I often find myself motivated and inspired by my coding peers over on Instagram. astronmer_amber – Amber: Science Communications. ?Lillian Pierson, P.E. – Founder at Data-Mania | Data Strategist, Trainer & Biz Coach to Tech Professionals. Key Topics: AI, IoT, Big Data, Data Science.

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Onalytica B2B

AUGUST 23, 2017

So, each week we’re going to bring you an easy-to-digest blog post covering each step of the influencer marketing process as per the definitive practical guide. So, each week we’re going to bring you an easy-to-digest blog post covering each step of the influencer marketing process as per the definitive practical guide.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Salesforce Marketing Cloud

JUNE 9, 2022

Level up with the Marketer Career Path Grow your skills with marketing content Connect with the Marketing Trailblazer Community Group. Worldwide, Trailblazers are building successful careers, communities, and companies with Salesforce. As the world changes, Salesforce evolves with it. Level up with the Marketer Career Path.

Enterprise Management 98

Enterprise Management Advertising Agencies Marketing Management Peer-to-peer 98

Zoominfo

OCTOBER 16, 2018

So, let’s quickly review some key terms and concepts unique to Reddit: Subreddit: Reddit is home to more than 138,000 active communities—known as “subreddits”—which focus on niche topics and interests. Users subscribe to subreddits so posts from those communities show up in their main feed. Of course, these are just the basics.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Zoominfo

JULY 1, 2018

The success of social selling relies on a rep’s ability to earn the trust of an online community and establish themselves as an industry expert. Check it out: 78% of salespeople using social media outperform their peers ( source ). We know B2B decision makers are using social media to inform their buying decisions.

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 129

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 129