Vision6

MARCH 17, 2023

We’ll be diving into how SMS marketing works and the best ways to engage with your customers. It’s a form of opt-in marketing that requires customers to subscribe to receive messages. But remember, the contacts still need to have opted-in to receive your messages! What is SMS marketing? What is SMS marketing?

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SMS Opt-out Opt-in Paid Search Agency 52

Adobe Experience Cloud Blog

MARCH 16, 2018

Nearly three out of every four marketers don’t fully understand the GDPR privacy laws they’ll be tasked to operate within, while one in four organizations say they’re still in initial planning stages. Trying to get existing databases to fully opt-in will be difficult. Consumers must be able to opt-out at any time.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Enterprise Management 134

Vision6

JULY 5, 2023

Increases brand awareness Email marketing as a tool is great for getting your name out there. ROI is the best Email marketing boasts the highest returns on investment compared to other marketing channels. Email is permission-based Unlike other forms of marketing, email marketing relies on permission-based communication.

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

SalesIntel

JUNE 13, 2023

The importance of quality over quantity takes an important seat at the table, and weeding out inactive subscribers, or even those that no longer actively engage with your content can save you time and valuable resources down the line. What is email list management?

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

ConvertKit

MARCH 25, 2019

You’ve created email opt-in forms that can be easily placed on your website and blog. Actions that will positively affect your email deliverability and engagement include: An email subscriber confirming their email address with the double opt-in. When someone opens your email broadcast. Authentication.

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Deliverability CAN-SPAM Domain Click Rate 93

Martech

FEBRUARY 4, 2022

Further down on the table, you’ll see Toxins, a category for practices that can poison your email marketing efforts, and Traps, which you’ll want to be aware of falling into. And if you would a copy you could save or print out for your teams, click here to download the high-res version. Compliance.

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Deliverability Work Management Marketing Management Marketing AI 112

ConvertKit

APRIL 26, 2019

You’ve created email opt-in forms that can be easily placed on your website and blog. Actions that will positively affect your email deliverability and engagement include: An email subscriber confirming their email address with the double opt-in. When someone opens your email broadcast. How to improve your email deliverability.

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Deliverability CAN-SPAM Click Rate Domain 93

ConvertKit

DECEMBER 3, 2019

This means we mostly focus on open rates, click rates, and conversion rates to indicate the performance of a sender’s deliverability. Only import subscribers who have given you direct permission to receive email marketing. The permission we talked about above doesn’t last forever. List health.

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Deliverability CAN-SPAM Domain Open Rate 52

Adobe Experience Cloud Blog

DECEMBER 7, 2016

But with increased competition among mobile apps across the board, marketers can’t depend on installs and ratings to push them to the top. It can be hard to acquire users purely by virtue of being the biggest and the best in the category, so app publishers have turned to retention instead.

Opt-out 48

Opt-out Opt-in Mobile Marketing Thought Leadership 48

Content Marketing Institute

MARCH 23, 2018

Three phrases leap out at me from that quote: “interactive and contextual,” “replace ad broadcasting,” and “drive deeper relationships.” Contingent permission. Chatbots are initiated by the audience, thus permission is automatic. Over 80% of text messages from marketers get opened, says @SHIFTComm.

SMS 110

SMS Conversion Planning Paid Search Agency 110

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

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Opt-in Practices Opt-out Best Practices 73

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

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Opt-in Practices Opt-out Best Practices 73

Litmus

OCTOBER 5, 2018

Before the European Union’s General Data Protection Regulation went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals. GDPR Re-permission Campaigns: 6 Tips for Making Them a Success.

CAN-SPAM 61

CAN-SPAM Privacy Opt-out ROI 61

Lead Liaison

AUGUST 26, 2019

Before your trade show, text/SMS marketing can help you build name recognition for your brand, not to mention the kind of curiosity and anticipation that guarantees attendees will gladly go the extra mile at the show to seek you out and discover more about what you can do for them. The engagement rate with text messages is off the charts.

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Lead Liaison Trade Show SMS Planning 48

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Click Rate: Number of clicks divided by number of emails delivered. Click-Through Rate (aka Click-to-Open Rate): Number of clicks divided by number of emails opened. But it needs to be.

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Deliverability Top of Funnel Best Practices CAN-SPAM 187

Litmus

DECEMBER 13, 2021

While the upcoming changes are uncertain, something you can count on is that privacy measures will continue to increase—and it’s best to be prepared. Track engagement with metrics other than open rates. Steer away from dependence on opens and geolocation. As more people adopt Apple’s MPP , open rates will appear inflated.

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Privacy Opt-out Contingency Planning Opt-in 103

Adobe Experience Cloud Blog

MAY 12, 2010

Mentioned in a previous post, Top 5 Resources for Email Deliverability , the Return Path paper, Your Reputation Hold the Key to Deliverability , provides best practices for improving sending reputation at your company. Looking at open rates only gives you part of the story. Repair and Protect Your Reputation.

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Deliverability CAN-SPAM Paid Search Agency Paper 48

Hubspot

MAY 29, 2014

Email is still one of the best ways to reach your target audience, contrary to what you may have heard. But it’s not the best way to reach people who don’t want to hear from you. Steroidal growth of email lists either means your team is buying or renting email lists, or there are bots filling out your forms.

CAN-SPAM 28

CAN-SPAM Opt-out Opt-in Landing Pages 28

SendX

FEBRUARY 16, 2021

In this post, we will take a look at email optimization - a range of tools and strategies that will let your messages stand out among competitors. By definition, email optimization is a range of practices marketers use to improve the deliverability, engagement, and conversion of the emails they send. What is Email Optimization?

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Optimization Tips Deliverability CAN-SPAM 246

Optinmonster

MARCH 25, 2021

You pick it up to check out who sent you a message, right? Your reaction probably depends on if your business friend followed SMS marketing best practices. Best SMS Marketing Tools. Best SMS Marketing Tools. SendinBlue is one of the best email and SMS marketing service providers. Does that text delight you?

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SMS Marketing Attribution Opt-out Opt-in 102

Salesforce Marketing Cloud

OCTOBER 19, 2023

Email deliverability is a message lifecycle that begins with a customer’s setup (the company sending the email) and extends out to the placement of a targeted message to their email subscribers. Send emails your subscribers will love Give readers what they want and deliver great results for your business with these 50 email best practices.

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Deliverability CAN-SPAM Domain Opt-out 111

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

Here are my takeaways from the session: 5 Tips for email marketing best practices from Salesforce.com’s Robin Daniels : Targeted Lists - Segment your audience to get more out of your email campaigns. Permission is Key - Respect unsubscribes, have a clear policy and pay attention to local laws (CAN-SPAM).

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

Porch Group Media

JANUARY 10, 2023

If your message isn’t reliably delivered to your audience, your email marketing performance suffers and causes you to miss out on valuable engagement opportunities. Sender scores are based on a rating from 0 to 100, with a score higher than 80 indicating an excellent sender reputation. Require a Double Opt-in Process.

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

ConvertKit

JANUARY 31, 2022

Is email on the way out? Misinformation about best practices can send your email strategy spiraling. From the value of open rates to email’s future as a medium for successful creators, Alyssa and Melissa tackle the ever-present underlying question: email fact or email fiction? Key Takeaways. [02:19]

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Deliverability CAN-SPAM Open Rate Opt-out 83

Salesforce Marketing Cloud

FEBRUARY 19, 2024

What are some best practices for email marketing for small business? Focus on deliverability best practices , such as maintaining a clean and engaged subscriber list, avoiding spam-triggering content, and utilizing authentication protocols. What are some best practices for email marketing for small business?

Small Business Marketing 113

Small Business Marketing Email Marketing Planning Business 113

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. Check out our State of Email Analytics report to see how your email analytics stack up against your peers, learn where you have visibility gaps, and understand how to take your email performance tracking to the next level.

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Webinar Metrics Click Rate Deliverability Open Rate 135

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. When a prospect or customer fills out the form, the activity is captured and the lead is added to the database (if it is new).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Litmus

SEPTEMBER 30, 2022

Don’t rely on open rates as your engagement metric. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in.

Webinar Metrics 99

Webinar Metrics Email Marketing Deliverability Work Management 99

Delivra

SEPTEMBER 21, 2021

In the email marketing world, this means building a solid, permission-based list where your recipients have expressly opted-in to receive your emails. Great examples of these types of technically-legal-but-unhealthy practices are: Giveaways. A general best-practice is to keep the entirety of the file size to less than 2 MBs.

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Deliverability Ad Frequency Domain Burn Rate 52

SendX

SEPTEMBER 10, 2018

My subscribers opted in to receive my emails and like a good samaritan I am sending valuable content to them. The most commonly accepted definition of SPAM is Unsolicited Bulk Email or messages sent to a large number of people without any prior permission. It may happen because recipient's email mailbox is full, down or out of office.

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Deliverability CAN-SPAM A/B testing Classified Ads 160

Content Marketing Institute

NOVEMBER 27, 2018

Jessica Best references these statistics in her Content Marketing World presentation, Email Marketing Automation at Every Level. She goes further with the results from emfluence’s research, noting, “Automated emails drive 60% higher open rates and 200% higher click-through rates than your batched or business-usual emails.”.

Marketing Automation Services 96

Marketing Automation Services Marketing Automation Email Marketing Automation 96

Mailmunch

FEBRUARY 18, 2021

Marketers have found a technique that works to find out what the audience wants. Surveys can not be sent out regularly and there are extended periods of time that are left between them. There are multiple ways to find out exactly what could satisfy customers. We only stop and think about those who “get us”. More User Engagement.

Email Marketing 52

Email Marketing Personalization Customer Satisfaction Opt-out 52

Adobe Experience Cloud Blog

MAY 31, 2011

by Maria Pergolino Often times we, as email marketers, talk about different strategies and tactics to get recipients to ‘opt-in’ for future messages. But, not all opt-ins are created equal. 66% higher click-through rate than that of unconfirmed opt-ins. 75% fewer bounces than that of unconfirmed opt-ins.

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Opt-in Sales Management Email Marketing Opt-out 48

Litmus

APRIL 4, 2024

Email is still one of the best marketing channels for ROI—for every $1 email marketers spend on email, they receive $36 in return —so if you’re not seeing the full potential of what email can do for you, you may want to try some of these tips from experts from Constant Contact , HubSpot , and Mailchimp : 1.

Email Marketing 95

Email Marketing Deliverability Tips Work Management 95

Adobe Experience Cloud Blog

NOVEMBER 15, 2011

Here are just a few of the stand-out findings in the report. For even more email marketing findings and best practices, watch my American Marketing Association webinar , where I drill into some of the coolest findings from this innovative benchmark. Another finding was the impact of data sources and opt-in on trust.

Advertising Benchmark 48

Advertising Benchmark Marketo Email Marketing Sales Qualified Leads 48

Hubspot

SEPTEMBER 17, 2018

Video on landing pages is capable of increasing conversion rates by 80% , and the mere mention of the word “video” in your email subject line increases open rates by 19%. Check out this list to better understand your options. These folks are your best advocates. List out your key points and order them logically.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

DECEMBER 21, 2010

Marketing Takeaway: If you have a "join our mailing list" form on your website, you should place it "above the fold" making it easy for visitors to opt-in. It is common practice for ISPs to maintain both a blacklist and a whitelist. House list (or Retention list) - A permission-based list that you built yourself. newsletters).

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Privacy Policies 28