Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine

Influitive b2b

Analysts at Forrester and Gartner have outlined how advocate marketing strategies can spark B2B growth by increasing leads, brand awareness, and customer retention. The post Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine appeared first on Influitive.

Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement.

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How to Earn Audience Attention With Paid Media: Channel Options & Best Practices

SnapApp

Through experimentation and testing on different paid channels with different types of content , you can discover which of your paid media efforts best caters to viewer needs, interests, and channel preferences. Testing and Best Practices for Optimization.

The ROI of Influencer Marketing

Marketing Action

A Forrester Research report that 85% of B2B decision-makers rely on trusted online communities when researching business technologies. Here’s another example demonstrating how two separate influencers (A and B) impact ROI. What does it mean to be an influencer marketing company ?

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7 social media lies the gurus want you to swallow

grow - Practical Marketing Solutions

Rather than view social as its own strategic silo, it is best to view this option as part of a fully-integrated into your communication strategy. It’s just the beginning of your relationship with your Facebook page and using Facebook for ROI. There is no ROI on the social web.

Gartner Raises IT Spending Forecasts – Time to Party Like its 1999?

The ROI Guy

E conomically Focused – buyers are more frugal, with over 95% of technology purchase decisions now requiring a solid business case with significant ROI and fast payback according to IDC. So how well do you deliver the financial business cases / ROI that CFOs demand?

How to Measure the ROI of Your Marketing Programs

Modern B2B Marketing

As a result, perhaps the most common question marketers ask is, “ did this program (this tradeshow, this email blast…) deliver a return on our investment (ROI) ?”. If revenues increased because the economy improved, can marketers claim their programs delivered better ROI?

Will Gartner's Latest IT Forecast Put a Chill in your Growth Plans?

The ROI Guy

E conomically Focused – buyers are more frugal, with over 95% of technology purchase decisions now requiring a solid business case with significant ROI and fast payback according to IDC. So how well do you deliver the financial business cases / ROI that CFOs demand?

Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

The Three E's of Boosting Sales Productivity

The ROI Guy

We recently attended the SAVO Summit in Chicago, a gathering of over 600 leading sales enablement, sales and marketing analysts, executives and partners (including Alinean) to share the latest research, exchange ideas and learn new best practices.

Forrester and IDC think Sales Enablement is a Big Deal. and We Agree!

The ROI Guy

A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. Sales enablement as a best practice has emerged quickly at leading B2B firms, and many of our 70+ B2B customers now have formal sales enablement teams and centers of excellence.

Spring has Sprung, and So Should New Sales and Marketing Practices

The ROI Guy

It is not often we see so many thought leaders and pundits confluence around such significant observations: • At Forrester , sales enablement analyst Scott Santucci indicates that “We are in the middle of a major transformation in the B2B sales model, driven by customer’s enterprise-wide strategic procurement initiatives to buy only what they need at the lowest possible price”.

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Why You Should Rethink the Purpose of Your Marketing Analytics

Content Standard

If there is a marketing hell, and if there is a road that leads to it, that road is paved with the best intentions of startups. For the marketing team, it’s often anything that doesn’t seem to offer up-front ROI in the eyes of team leadership. Marketing ROI

Alinean Research Reveals Best Practices to Fight Frugalnomics

The ROI Guy

The reign of the economic-buyer is called Frugalnomics, where buyers require significant ROI, fast payback and superior value from each purchase. A press release announcing the participation at the Forrester Sales Enablement forum: [link] A recording of webinar presenting the research and results, and a download of the PPT is available at: [link]. TCO Tools Sales Enablement Forrester Executive Assessment Tools ROI tools Diagnostic Selling Pisello Alinean Value Selling Frugalnomics

Tom Pisello: The ROI Guy: Forrester announces Sales Enablement.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Frugalnomics in Effect - Gartner predicts low IT spending growth for 2016

The ROI Guy

Economically Focused – today’s IT buyer is more frugal, with over 95% of technology purchase decisions now requiring a formal business case, with quantifiable ROI and fast payback (IDC). Unfortunately, despite best efforts, this is the 5th year in a row this has been the top quota issue.

4 Research-Backed Ways to Infuse Online Video in Your Marketing

Vidyard

And most marketers aren’t doing this, according to Forrester’s latest research report, “ Take This Four-Step Approach to Branded Video ”. “We’ve But, according to Forrester, they’re wrong. Discover the 4 myths of online video in Forrester’s report here.

Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Frugalnomics in Effect - Gartner predicts 5.5% decline in IT spending for 2015

The ROI Guy

E conomically Focused – today’s IT buyer is more frugal, with over 95% of technology purchase decisions now requiring a formal business case, with quantifiable ROI and fast payback (IDC). So how well do you deliver the financial business cases / ROI that CFOs demand?

The Big O – Outcome Selling

The ROI Guy

Quantified savings, tangible bottom-line impact, low risk, significant return on investment (ROI), and fast payback are the new language of the economic-focused buyer.

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Email Tools and Forrester's Best & Worst of Email Marketing

Anything Goes Marketing

There are few different ways that you can evaluate email usability, effectiveness and ROI. Many of these tips are fairly obvious but how often are you checking to make sure that you and your team are following these best practices? Do you actually measure your overall email effectiveness in terms of ROI? then check out Email Labs Email Marketing Usability Rating Calculator as well as the Email Evaluation Scorecard from Forrester (page 4 - provided by Responsys).

7 Things You Can Learn from Influencers at Marketing Nation Summit

Modern B2B Marketing

In my career, anytime I wanted to learn about something or perfect my marketing practice, I’ve looked past a simple Google search and to influencers (and the many smart people who follow and interact with them) to coach me toward success.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Tom Pisello: The ROI Guy: Net Present Value (NPV) Savings Defined

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

4 Exciting Ways Influencers Can Turbocharge Your Marketing

Modern B2B Marketing

85% of B2B decision-makers rely on trusted online communities when buying, according to Forrester’s 2013 report, “The Social Behaviors Of Your B2B Customers.” Better yet, influencers can help boost the ROI across your entire marketing organization, if used the right way!

Growing Value: The Value Selling and Realization Summit

The ROI Guy

Over 95% of B2B buyers demand proof that you’ll deliver value, demanding financial justification / ROI quantification prior to purchase approval. So how do you best evolve from empty product pitches to a more effective value selling approach? Did you know ….

Advanced Retargeting: Nurturing Your Audience Across Digital Channels

Act-On

For instance, you may want to produce an eBook for users, a short demo video for the influencers, and a ROI case study for the decision makers. Companies that excel at this, West said, generate 50 percent more sales ready leads at 33 percent lower cost , according to Forrester Research.

4 Account-Based Marketing Lessons from the Field

Modern B2B Marketing

Forrester Research states that less than 1% of leads turn into revenue generating customers. Deploy the type of ABM programs that work best for your company. Author: Charm Bianchini What happens when B2B marketers from leading companies gather for a day?

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The Multi-Channel Marketing Mandate: Be Where Your Customers Are!

B2B Marketing Insider

One of my best perks is that I occasionally get the honor of speaking at amazing industry events like Content Marketing World and the MarketingProfs B2B Forum (shameless plug: please join us!). And that is why Forrester called their report “The Multi-channel Maturity Mandate.”

Want to Keep Your Marketing Job? Why You Must Embrace Change to Survive

Type A Communications

But apprehensive marketers are holding onto traditional practices. We have to prove ROI on every investment we make and continually push for the value we think we deliver. By the time we’ve witnessed, experienced and documented a best practice, our customers have often moved on.

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Analysts such as Forrester and Gartner are highlighting “consumerization” of business as a key trend for the next several years, and B2B marketing is one area that will face the ‘consumerization” change, making content marketing and interactive decision support tools more important than ever before.

Tom Pisello: The ROI Guy: Risk-Adjusted ROI Defined

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

38 Handy Stats to Prove the Value of Personas

Cintell

We need ROI. Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. We’ve all been there.

Tom Pisello: The ROI Guy: Seeing ROI in the Cloud?

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]

Modern B2B Marketing

Putting together a framework to understand your buyer’s journey is crucial for understanding how your marketing efforts can drive more leads to purchase and ultimately increase ROI. Reporting can certainly help prove ROI. Author: Tanya Chu What does it mean to be a data-driven marketer?

Alinean launches free on-line ROI calculators and assessments for Sales, Marketing and IT

The ROI Guy

The free ROI calculator and assessment tools available from the portal include: Marketing Calculator – analyzes marketing strategies and spending versus competitive benchmarks and delivers financial calculators to help in improvement planning and driving better marketing effectiveness.

2016 Marketing Events That Will Shine as Bright as Gold

Modern B2B Marketing

I am happy to say that leaving my home in Beantown and venturing out to the unknown West coast has been the best decision I’ve made for both my personal life and professional career. Determine the ROI. Forrester’s Forum for Marketing Leaders – April 26 th – 27 th – New York, NY.