Tony Zambito

SEPTEMBER 6, 2016

In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial. Where views on which segments best represent ideal target customers can become muddied over a decade or more.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Marketing Insider Group

MAY 15, 2023

Image Source: Marketing Charts Not only that, but B2B businesses using digital marketing strategies benefit from: Increased visibility Improved customer engagement Targeted advertising Cost-effective marketing Measurable results Each of these factors work together to ultimately help businesses grow and succeed in today’s digital landscape.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Crimson Marketing

APRIL 23, 2015

Traditionally, B2B marketers have created buyer personas from customer hunches, not factual customer data. “As a result, a vast majority (83%) of B2B marketers say that their buyer personas are only ‘somewhat’ effective, according to a study from the ITSMA. What does the buyer’s journey look like?

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

The Mx Group

AUGUST 8, 2018

Here at The Mx Group, we have frequent conversations with our clients about how to create buyer personas , and what a powerful tool they can be when they are really being utilized. Few B2B marketers dispute the value of personas for strategy, messaging and execution across sales and marketing. Number of personas: 5 or more.

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86

ClearVoice

JANUARY 23, 2020

creating buyer personas is one of the most fun parts of brand strategy. Buyer personas are fictional representations of target customers, that are created by your marketing team to personify a customer segment. Deeper exploratory questions are often kept within one section of a buyer persona interview.

Buyer Personas 59

Buyer Personas Paid Search Agency Work Management Marketing Management 59

The Mx Group

AUGUST 16, 2017

Your Top Ten Questions About B2B Buyer Personas. Recently, we partnered with Demand Gen Report to present a webinar about the power of personas. Your company needs a common definition of the market that you’re going after, and of a lead, so the marketing and sales teams work together collaboratively and efficiently.

Buyer Personas 84

Buyer Personas Account Based Marketing Demand Generation Agencies Work Management 84

Marketing Insider Group

SEPTEMBER 22, 2020

Here are 5 of our best tips for creating lead-generating marketing campaigns: 1. Create Buyer Personas. To do this, it’s helpful to create buyer personas. A buyer persona is a semi-fictional representation of your ideal buyer based on data, interviews, and some educated guesses. Sale discounts.

Lead Generation 292

Lead Generation Campaigns Generation Planning 292

Tony Zambito

FEBRUARY 15, 2010

Over the past few years, I have struggled with the use of the word “profile” or “profiling” when it came to describing buyer personas.   My discomfort is arisen out of experience, what the terms fails to communicate about buyer personas, and how it is problematic in gaining adoption by senior leaders.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Profiling Lead Ranking 100

Integrated B2B

AUGUST 14, 2017

Buyer personas have been used for years to help marketers hone in on what causes purchasers to make positive buying decisions. B2C buyer personas are relatively straightforward. Where do they work? B2B buyer personas are a tad more difficult. What does your target prospect do for a living?

Buyer Personas 40

Buyer Personas Psychographics B2B Marketing Analytics Tools 40

Integrated B2B

AUGUST 14, 2017

Buyer personas have been used for years to help marketers hone in on what causes purchasers to make positive buying decisions. B2C buyer personas are relatively straightforward. Where do they work? B2B buyer personas are a tad more difficult. What does your target prospect do for a living?

Buyer Personas 40

Buyer Personas Psychographics B2B Marketing Analytics Tools 40

6sense

JANUARY 20, 2016

Behind every customer-centric company, you’ll find a marketing team that’s mastered the art of the buyer persona. These representations of your buyer help companies create the right content, develop the right products and provide sales with the right insight to close deals. Best Practice #1: Listen to your customers.

Buyer Personas 48

Buyer Personas Practices Best Practices Opt-out 48

Kapost

AUGUST 30, 2016

Creating buyer personas is not a one and done practice. In some ways, buyer personas are like a unique, fine wine that grows in-depth and flavor as it matures. Each unique customer profile needs refinement and shaping to really work their magic long-term. When was the last time you refreshed buyer personas?

Buyer Personas 59

Buyer Personas Optimization Tips Ideal Customer Profiles 59

B2B Marketing Traction

APRIL 20, 2010

When I created B2B marketing buyer personas (“personae” for those of you who studied Latin) for one of my clients last year, it became crystal clear why they beat working from demographic and even psychographic profiles hands-down. Now we have marketing buyer personas. Even better! Meet Scott.

Buyer Personas 100

Buyer Personas Rules B2B Marketing Psychographics 100

SnapApp

FEBRUARY 2, 2015

If you’re in content marketing, you’ve probably been told you have to create buyer personas for your content to really make an impact. You have to know who you’re writing for, what those people care about, and how they’ll move through the buyer’s journey in order to get the right content in front of the right person at the right time.

Buyer Personas 67

Buyer Personas Practices Ad Building Allocation 67

Tony Zambito

APRIL 14, 2010

The rise in popularity of buyer personas has also meant a rise in people getting them wrong.    The building awareness of the term and the idea of using buyer personas in marketing on a mass level can be traced to David Meerman’s Scott book, The New Rules of Marketing & PR. 

Buyer Personas 100

Buyer Personas Rules Ideal Customer Profiles Social Media 100

Launch Marketing

AUGUST 16, 2023

We’ve compiled a few B2B email marketing best practices that your B2B startup should focus on. Email marketing is becoming more and more oversaturated, so teams have to work harder to keep readers engaged , while not overdoing it. This is where your buyer personas come into play.

Startups 117

Startups Marketing AI Email Marketing Practices 117

BOP Design

JUNE 23, 2022

From time to time, it’s a good idea to check in on your B2B marketing plan and ensure you have considered or are using the top B2B marketing best practices. In this post, we take a look at the eight top marketing practices for B2B firms. Create a Specific Buyer Persona. What they want drives businesses.

Work Management 122

Work Management Marketing Management B2B Marketing Practices 122

Marketing Insider Group

JULY 20, 2021

Value metrics, pricing models, and buyer personas set the framework for choosing a pricing strategy. We’ll start with the most complex of the three because it’s also widely regarded as the best option — when companies are able to implement it effectively. In practice, things get a little more complex. Quick Takeaways.

Pricing 359

Pricing Price B2B Buyer Personas 359

Marketing Insider Group

APRIL 13, 2023

Marketing your company is as important as your routine business operations and requires just as much work. Review the fundamentals of the 4Ps of marketing and discover which elements still work today. This practice applies doubly so to B2B selling. This helps you to avoid creating or attracting buyer personas that suck.)

Relevance 333

Relevance Planning Paid Search Agency Work Management 333

Marketing Insider Group

MAY 18, 2020

One of the best ways to gain trust and credibility is through thought leadership. We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Zoominfo

AUGUST 11, 2020

As we said earlier, ideal client profiles are fictional representations of your best clients. But just like buyer personas, they should be based on real data. Do you like working with the client? The best way to start building out your client profiles is simply by getting to know your most successful current clients.

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Act-On

SEPTEMBER 25, 2023

They share common goals— driving revenue for their company —but poor communication regularly gets in the way of these two teams working together. Sales and Marketing Best Practices: Why Work Together? And the teams themselves will have a more difficult time meeting their goals and doing their best work.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Webbiquity

APRIL 13, 2022

The first step in B2B is to create a buyer persona , but this differs from consumer versions. You’re targeting a product champion or decision maker acting on behalf of a larger group rather than an individual buyer. With that in mind, here are five beyond-the-basics strategies for improving your B2B SEO efforts.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Sprout Social

MARCH 25, 2024

We’ll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand. Sprout Social’s Hashtag Tracking tools can help you pinpoint exactly which hashtags work best for your Instagram strategy. What does your ideal buyer look like? Let’s dig in.

Branding 90

Branding Brand Identity Eye-Tracking Viral Marketing 90

Heinz Marketing

JULY 28, 2023

It’s like a finely tuned system where various elements, such as marketing operations, workflows, RACI (Responsibility Assignment Matrix), and standardized templates, work together seamlessly to create a powerful symphony of lead generation, customer engagement, and revenue growth.

Planning 93

Planning B2B Marketing Lead Ranking B2B 93

Marketing Insider Group

OCTOBER 14, 2020

If you’re investing a lot into paid search or ads, you can limit this spending by focusing on channels that work. Ranking organically doesn’t have to be complicated when you use the best practice pillars of SEO —essentially, be the best answer to the question on the internet. So, can you do more with less?

Paid Content 317

Paid Content Customer Surveys Marketing Budget Paid Search Agency 317

Zoominfo

FEBRUARY 23, 2021

Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process. Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Martech

OCTOBER 13, 2023

These platforms only work if you take the time to plan and execute based on your complete understanding of the convergence of your marketing goals and your user’s needs. Dig deeper: AI marketing automation: How it works and why marketers should care PPC: Paid search and social AI is also used in automated bidding for paid campaigns.

Marketing AI 138

Marketing AI Paid Content Paid Search Agency Automation 138

NetLine

APRIL 23, 2024

What are the best practices for using intent data in sales prospecting efforts? Now that you have a few simple steps to help your sales team effectively identify high-potential prospects, it’s a good time to take a look at some of the best practices to keep in mind when you are using intent data for sales prospecting.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

FunnelEnvy

DECEMBER 11, 2023

Check out our tips and best practices in this post. Buyer Personas for B2B videos Now is the time to lean on your Buyer Persona. Relying on your buyer persona information helps you develop a personalized approach that ensures higher engagement and a deeper connection with your messaging.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

SnapApp

APRIL 6, 2017

The idea of creating and using buyer personas is not new – it’s become part of B2B marketing 101. Without personas, you’re really just guessing at what your audience cares about, and end up in situations where you’re an example of a bad #marketingfail. The problem is that personas as they exist today are static.

Buyer Personas 48

Buyer Personas Top of Funnel Marketing Funnels Buying Cycle 48

Zoominfo

OCTOBER 22, 2021

A conventional business development representative will evaluate your company’s current buyer personas , assess where they can be found, and begin the process of lead generation. A sales rep will then steward the deal toward closure, working to acquire the prospect as a new customer. In such a case, adaptability is key.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

SmarkLabs

JUNE 13, 2022

There’s a lot to navigate when searching for the best marketing practices for your emerging company. Ideal client profiles and buyer personas are essential building blocks that ensure everything else you build remains relevant to consumer needs. Define Buyer Personas & Ideal Client Profiles.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

ClearVoice

JANUARY 11, 2024

These specific members of your target audience are called “ buyer personas ,” they help you understand where exactly you can reach your customers and what messages will resonate most clearly. Here are some best practices for researching and crafting your audience personas: Start with what’s readily available.

Marketing Budget 52

Marketing Budget Buyer Personas Work Management Marketing Budget Creation 52

BOP Design

SEPTEMBER 22, 2022

When you’re approaching a project and don’t know where to start, we always suggest taking a step back and starting with best practices or basic principles. Create a Buyer Persona(s). If you don’t have existing, current buyer personas , it’s time to create them. Research Where Your Best Leads Come From.

Lead Generation 80

Lead Generation Lead Ranking Lead Scoring B2B Marketing 80