Dynamic Email Content is What Customers Crave: Here’s How To Deliver
Salesforce Marketing Cloud
MAY 23, 2024
Going with a generic “ batch and blast ” email marketing strategy is sure to land you in the customer’s filters — or worse, having them unsubscribe. This tradeoff – data for personalization – means that marketers have a significant opportunity if they uphold their end of the bargain. And nowhere is this more true than in the inbox.
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