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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4.

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5 Successful Lead Generation Strategies

Zoominfo

To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. A lead magnet can be anything from gated content like ebooks, whitepapers, e-newsletters or consultations, to free product trials, free tools, demos, or samples.

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The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

Product demos: Let’s face it– product demos in written form are often boring and confusing. And research shows, your customers are already searching for video demos. Separate vlogs, product demos, webinars and other content into their own playlists to make your content more accessible. Post consistently.

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How to Build a Digital Product Brand That Lasts

Webbiquity

Advertising through affiliate networks, banner ads on forums, newsletter sponsorships, search advertising, content syndication, and other popular online channels can help promote your digital product brand. Monitor your PPC ad campaign results closely to understand which keywords and search terms bring the most relevant traffic.

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The Need for a Demand Center

eTrigue

Marketers at even the smallest companies are now equipped to leverage online strategies including email, banner ads, search, and social media. Let us know the best time to meet, and we’ll show you in a live demo. . Schedule a Demo. Digital marketing has transformed how most organizations market today.

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Using Digital Channels with Precision: Best Practices for Account-Based Display Advertising

Madison Logic

There’s even a myth that you’re more likely to survive a plane crash than click a banner ad. You can choose between standard display creative, such as banner ads, or a range of rich media alternatives when crafting their campaign strategies. The reality is this couldn’t be further from the truth.

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Warm Up Your Content Strategy with a Human Touch

Content Standard

A banner ad invited me to log in or subscribe with a pithy headline: “We hate paywalls too.” What does a banner ad have to do with communicating in 2021 and beyond? .” But after a frustrating demo with a sales rep and challenges navigating different complex web pages, the client chose Mailchimp.