Contently

MAY 17, 2017

Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Let’s play a little game. Can you guess what year this lede is from? That’s a pretty impressive stat!

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service.

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

Content4Demand

SEPTEMBER 24, 2021

Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization. Forrester conducted personalization research that found that even companies whose personalization processes and approach are immature still see benefits.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

KoMarketing Associates

NOVEMBER 10, 2021

This post outlines key statistics to help you focus on what matters in B2B social media marketing. While TikTok has a reputation as being a more effective platform for B2C companies, there are opportunities for B2B marketers , as well. According to Forrester, 68% of people don’t think brands share interesting content. .

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Inbox Insight

DECEMBER 4, 2018

However, whilst the value of programmatic ads for B2C campaigns is already well known, the B2B market as a whole has been much slower on the uptake. Whilst B2C programmatic is thriving and growing year on year, B2B’s growth within the programmatic sphere has been somewhat slower and more speculative. ANA/Forrester ).

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Simply put, the numbers tell a compelling story. Grow Revenue.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Marketing Insider Group

AUGUST 21, 2015

The statistics on surveys from Forrester, McKinsey , IBM , Sirius Decisions, and others have all been surprisingly constant. One of the recurring themes over the past three years is the yin and yang of attempts to engage customers and buyers through digital and content marketing. Customer Engagement: The Primary Driver Of Growth.

Fulfillment 100

Fulfillment Forrester Customer Surveys Statistics 100

Porch Group Media

SEPTEMBER 12, 2019

In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. . Forrester). How to Optimize the Customer Experience – Strategies and Trends. The customer experience continues to be top of mind for marketers.

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Simply put, the numbers tell a compelling story. Finally, 55% of search results for keyword searches in the U.S.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Porch Group Media

NOVEMBER 5, 2019

In its marketing trends for 2018, Marketo highlights a Forrester study predicting that the approximately 100,000 software vendors of today will grow to 1 million hyper-specialized companies by 2027. Take a look at some of these statistics: ( source ). Data Integration to Improve the Customer Experience.

Planning 40

Planning Paid Search Agency Barriers Loyalty 40

KoMarketing Associates

SEPTEMBER 14, 2013

Customers (B2B or B2C) are buying more like “prosumers”. The CEB recently released a statistic that “customers will contact a sales rep when they independently completed about 60% of the purchasing decision process.” In the same survey, Forrester expects the percentage of revenue to increase by 4–6%.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

ClearVoice

APRIL 10, 2023

B2B Audience Information Whether you’re building B2B buyer personas or just staying up to date, get to know the state of your buyers with these statistics. Forrester ) Millennials aren’t the interns anymore. LinkedIn-Edelmann ) Whether it’s B2B or B2C, readers’ attention spans are limited.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Adobe Experience Cloud Blog

MARCH 23, 2011

This bird’s eye view from Mashable gives a glimpse into B2B marketing and social media, complete with B2B and B2C comparisons. The numbers show that although more B2B companies are using social media, B2C companies are more active. Social Media in Business.

B2B Marketing 48

B2B Marketing B2B Social Media Eye-Tracking 48

EveryoneSocial

JUNE 10, 2020

Doesn’t matter if they are B2B or B2C, what niche, or if they offer products or services. Forrester ) Twitter has more than 330 million monthly active users. Additionally, we know from the statistics above that people turn to social media to research and learn about products, services, and other brands. Examples of Brand Equity.

Social Media 52

Social Media Ad Building Branding Brand Identity 52

EveryoneSocial

JULY 31, 2018

Although content is both important for B2C and B2B, understanding the value of strong content plays a bigger role in B2B. Some quick content marketing statistics: The average person consumes 11.4 pieces of content before making a purchasing decision, according to Forrester. What is Content Research?

Research 79

Research Effectiveness Branding Brand Identity 79

LEADership

AUGUST 13, 2015

supported by statistical evidence of this trend. B2C companies that have integrated self-service across multiple channels are finding a good measure of success with ensuring consistent and high quality customer experience. Forrester had an insightful report on B2B Loyalty, the B2C Way—you can download it here.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Service 40

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. PwC) Customers are 2.4x

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing. A search engine exclusively for inbound marketing and consumer statistics? 7) eMarketer.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Valasys

JANUARY 9, 2020

The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. The statistics related to YouTube Usage Demographics & Age of the Users: YouTube continues to grow every year. YouTube Usage Statistics. Generation X (39 – to 53 – year-olds) watch more than 1.5

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Content Standard

AUGUST 26, 2016

” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” ” Does this mean B2B companies are better email marketers than their B2C counterparts? ” 2. .”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Single Grain

MARCH 9, 2021

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Difference Between B2B SEO and B2C SEO. The fundamental process of SEO remains the same for both B2B and B2C sites.

Lead Ranking 137

Lead Ranking Lead Scoring Marketing Automation Services SEO 137

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. 60% of B2C marketers are committed to content marketing. Audio and Podcast Marketing Statistics.

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

Televerde

OCTOBER 30, 2019

I spent hours upon days scouring the internet for the most up-to-date and relevant marketing statistics you can use to inform your strategy, to stay ahead of the competition, or maybe just because you want to be the smarty-pants at the next company meeting. trillion each year from competitors that don’t, according to Forrester.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Webbiquity

MARCH 15, 2016

But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. Draw your own conclusions after checking out the these 16 intriguing business blogging and marketing statistics and facts. 23% say they can’t prove any impact at all.

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Conductor

JULY 6, 2022

Some B2B companies believe SEO is primarily a business-to-consumer (B2C) tactic. SEO should be the building block of your enterprise marketing strategy for both B2B and B2C in today’s digital-first world. However, it’s important to delineate that B2C and B2B SEO have different aims.

Enterprise Management 59

Enterprise Management SEO Lead Ranking Lead Scoring 59

Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. Use Alexa’s free website traffic statistics tool for helpful insights on website quality. Check out research papers by Forrester and Gartner. Factual: If you’re making claims in your content, you better have proof to back them up.

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

FunnelEnvy

MAY 2, 2022

According to Forrester, over 40% of American adults believe it’s important for retail companies to offer live chat. And while that statistic may be mostly regarding B2C purchases, the way someone likes to make a purchase in their personal life probably translates to how they prefer to make purchases professionally.

Optimization 76

Optimization Lead Ranking Lead Scoring Tips 76

Webbiquity

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics.

Paid Content 100

Paid Content Social Media Statistics Research 100

Porch Group Media

NOVEMBER 20, 2019

Predictive analytics is the use of data, statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data. Forrester identified marketing technologies offering “high business value” and worthy of investment including: Account-based marketing platforms. Predictive Analytics.

Enterprise Management 45

Enterprise Management Analytics Marketing Management Marketing Automation Services 45

Online Marketing Institute

NOVEMBER 1, 2010

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Optinmonster

JANUARY 15, 2024

Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. It helps make sales, too.

Conversion Rate 106

Conversion Rate Conversion Tips Marketing Analytics Tools 106

ViewPoint

MAY 5, 2015

In the same blog he goes on to quote Forrester’s Laura Ramos: In earlier studies, Forrester found that at least half of B2B marketers surveyed did not have well defined L2RM processes or failed to follow the ones they did have in place for activities like lead scoring, nurturing and recycling and management. The welcome email.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring Peer-to-peer 120

SnapApp

MAY 4, 2016

Forrester. With these facts and statistics, you can take a hard look at your process for bottom of the funnel leads and make sure you’re encouraging conversion to the best of your ability. . - MarketingSherpa. 61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified. MarketingSherpa.

Top of Funnel 48

Top of Funnel Marketing Funnels Marketing Management Advertising Agencies 48

Convince & Convert

JULY 28, 2010

link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. [link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C. & Go Canada!]

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Optinmonster

JANUARY 15, 2024

Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. It helps make sales, too.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

PureB2B

AUGUST 20, 2017

LinkedIn has also provided some interesting statistics on how social sales professionals with a strong Social Selling Index (SSI) have 45% more sales opportunities and are 51% more likely to reach their quotas. Even more importantly, a whopping 78% of social sellers outsell their counterparts who don't use social media.

Business 62

Business Ideal Customer Profiles Social Networks B2B Sales 62