Zoominfo

JULY 13, 2022

Concerns around data privacy have been on the rise in recent years — and for good reason. As a privacy-first company, ZoomInfo is aware of growing concerns surrounding data collection, processing, and usage. Email us at privacy@zoominfo.com and request removal. At ZoomInfo, we maintain an active privacy compliance strategy.

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Zoominfo

OCTOBER 5, 2021

For sales or marketing professionals, planning go-to-market efforts in Europe and the UK without reliable B2B contact data and software solutions is like traveling without a passport: You’ll spend a lot of time and money, but you won’t get very far. And we provide industry-leading data privacy measures so you can rest easy about compliance.

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Biznology

APRIL 20, 2022

For about a year, I’ve been splitting my browser time between Chrome and Brave , a browser that launched in 2016 with a focus on privacy. This is partly professional necessity — web development is part of my firm’s offerings and testing across major market browsers is part of the job — but also a result of my “privacy curious” status.

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Zoominfo

FEBRUARY 27, 2020

We’ve seen a multitude of new data privacy laws begin to flood the privacy landscape around the world, most of which borrowing standards of transparency and individual rights created by the GDPR in 2018.

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Biznology

AUGUST 9, 2021

If so, what does it mean for B2C and B2B marketers? Unless you’re at least a little geeky about privacy and digital marketing, the DuckDuckGo search engine probably would not be on your radar. I am certainly hearing more “civilian” consumers — by which I mean, those not in tech or marketing/advertising — talking about privacy issues.

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Golden Spiral

AUGUST 4, 2022

Consumer sentiment about privacy issues is at an all-time high. Competitors like Apple are engaging in very public, messy spats about privacy and competing corporate agendas. But in recent years, the rhetoric around privacy in advertising has reached a fever pitch.

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Zoominfo

APRIL 20, 2021

Several months ago, we sought out some of the world’s top privacy experts and told them: Pick our policies apart and tell us what we can do better. TrustArc, a global provider of compliance solutions, spent months rigorously combing through our data privacy practices and procedures looking for weaknesses.

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Zoominfo

MAY 19, 2021

The world of data privacy is vast and complex. In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. General issues in data privacy include the rules around data collection, required disclosures, and the rights of individuals. So, where does ZoomInfo come in?

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Zoominfo

JULY 19, 2022

The General Data Protection Regulation (GDPR) was enacted by the European Union in 2018, and remains perhaps the world’s most stringent data privacy regulation. While the GDPR was designed to protect individuals’ rights and improve transparency in the EU, in practice it affects organizations all over the world.

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Zoominfo

APRIL 11, 2022

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.” . The CCPA has created an exemption for B2B companies.

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Adobe Experience Cloud Blog

SEPTEMBER 26, 2018

Although often overlooked, companies with top-notch marketing emphasize privacy and transparency. In this blog, I’ll cover the steps for building consumer trust and get insights on how to optimize marketing in the Age of Privacy. Transparency as a Strategy. “ Consumers Choose Companies They Trust.

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Zoominfo

JUNE 10, 2022

Responsible business leaders should have a comprehensive understanding of GDPR, including what it is, how it relates to them, the most commonly asked questions about GDPR and data usage, and how to remain GDPR compliant with B2B marketing and sales. As the internet evolved, the need for more comprehensive privacy regulations quickly emerged.

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Oktopost

AUGUST 19, 2021

Julia Shullman, General Counsel & Chief Privacy Officer at TripleLift takes the hot seat today. Listen to the podcast: For more thought leadership on how data privacy regulation, GDPR and identity impact B2B business activities, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn.

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Zoominfo

DECEMBER 23, 2020

B2B Database New Year’s Resolutions. B2B data providers save companies loads of time and headaches, but at a monetary cost. Finetune Your Data Privacy Efforts. With increasing demand from customers for more transparency in contact data use, it’s an obligation to address data privacy in your organization.

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KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. It has proven to be a great way to increase efficiency and transparency. LinkedIn, Twitter. LinkedIn , Twitter.

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The Lead Agency

AUGUST 25, 2020

Privacy online is one of their main concerns; however, at the same time, they want to have a personalised experience from the brands that they interact with. As such, the majority of online users today are taking steps to ensure their safety and privacy online. Today’s consumers are fickle.

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B2B Marketing Directions

JULY 4, 2021

Delivering personalized content and experiences remains a top priority for many B2B marketers, and recent research has found that effective personalization is still a challenge for many marketers. Several recent research studies have shown how important transparency and control are for customers and prospects. Canada, and the U.K.,

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Marketing Insider Group

MARCH 4, 2024

However, in an era of heightened concerns about online privacy, consumers are demanding more respect from advertisers. They want brands to take their preferences into account — and be transparent about how they’re collecting and using user information. Today, influencers exist in nearly every category, including within B2B industries.

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SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.

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Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. This means they’ll be shaking things up in how they market and handle consumer data privacy. The key is that brands are transparent with users about this exchange. “A

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Navigate the Channel

AUGUST 7, 2023

Beacon Technology is rapidly gaining momentum in the B2B marketing world due to its ability to create seamless interactions between businesses and their customers. Improved Customer Engagement Engaging potential clients is vital in B2B marketing, and beacons make it easier than ever.

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sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Segment Audience Lists Segmentation remains a cornerstone of effective B2B email marketing.

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DotDigital

AUGUST 26, 2021

Responsible marketing for B2B. In fact, more so in B2B than in any other sector. In many cases, B2B sales rely on a human connection; the real relationships between your prospects and your sales team. For this reason, responsible marketing is vital for B2B marketers. . For B2B brands, building trust is imperative.

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sagefrog

JANUARY 31, 2024

Marketers love to lean on the phrase “now more than ever,” but in this case, it’s true: Now more than ever, AI is poised to be a powerful catalyst for change in the B2B healthcare market. Bolstering Security & Transparency AI plays a crucial role in fortifying security and cultivating transparency within the B2B healthcare industry.

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Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

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6sense

NOVEMBER 11, 2021

Data collection, privacy, and security is serious business and has become a top concern for both ABM platform vendors and buyers. B2B marketing and sales teams are increasingly leveraging Big Data and AI to collect and analyze buyer intent with the goal of efficiently and effectively executing an account-based strategy at scale.

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Zoominfo

FEBRUARY 9, 2022

Tech policy expert Simon McDougall has joined ZoomInfo as our new chief compliance officer, overseeing our privacy and compliance functions. In this role, Simon will advance one of our core missions: providing transparency about how we collect and use professional contact data, while upholding individuals’ rights to privacy.

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sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Segment Audience Lists Segmentation remains a cornerstone of effective B2B email marketing.

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ClickZ

OCTOBER 2, 2020

30-second summary: Consumer backlash against tactics like re-targeting have led to an industry-wide mandate to adopt stronger privacy protections for consumer behavior on the internet. These shifts are in response to a greater demand for data privacy and transparency into how consumer data is measured and used.

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Madison Logic

FEBRUARY 7, 2024

However, it’s important to view the technology as more of a tool for inspiration rather than a replacement for the human element. Resolution #2: Balance Personalization with Privacy Longer buying cycles and larger buying committees have increased buyer expectations around relevant and customized experiences.

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Adobe Experience Cloud Blog

NOVEMBER 12, 2018

It was a moment of reckoning for online privacy. As a marketer, it’s important to understand privacy as it is part of the customer experience. Questions around data privacy have particular relevance for marketers and advertisers, who rely on data to improve their targeting capabilities. A Privacy Forward Approach.

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Sana Commerce

SEPTEMBER 28, 2023

Consent management is the method that empowers customers to decide which personal information they’re comfortable sharing with a B2B e-commerce platform. However, it’s important to differentiate between consent and broader data privacy. Learn more in the B2B Buyer Report 2024. Are you aligned with your buyer needs?

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B2B Digital Marketer

MAY 20, 2021

Have we set ourselves up to be ready for the privacy-first world? When it comes to data and privacy compliance , most people think that it only matters to the big brands like Google, Apple, and Facebook. As B2B digital marketers, are you aware of it? How have we set ourselves up to be ready for that privacy-first world?”.

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Envy

APRIL 5, 2022

With Google preparing to end support for third-party cookies in its Chrome browser next year , the B2B Tech Marketing industry is anticipating major changes as marketers learn to adapt their B2B PPC strategies in a Cookieless World. In a Cookieless World, First-Party Data Will Become the Bread and Butter of B2B Tech Marketing.

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Content4Demand

FEBRUARY 26, 2020

The California Consumer Privacy Act (CCPA) went into effect on January 1. Balancing Data-Driven Marketing With Individuals’ Right to Privacy We all know that data that helps us know and understand our buyers has become the most prized possession of B2B marketing and sales teams. Let’s review the basics for B2B marketers.

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Heinz Marketing

APRIL 24, 2023

For B2B companies, the use of AI can provide a competitive edge and drive growth. Here are some of the topics related to the use of AI that the B2B industry might want to know about: Use cases B2B businesses would be interested in learning about real-world examples of AI being used in their industry.

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