KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Software Solutions Used.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Fount Media

MAY 16, 2021

Let’s look at the best strategies for increasing a B2B list that will increase your subscribers and revenue now that you know why you shouldn’t buy a list. Why You Need a B2B Email Marketing Strategy? Lead generation should be the first step in your B2B email marketing strategy.

Marketing Budget 52

Marketing Budget Ad Building B2B Sample 52

Hinge Marketing

MAY 14, 2019

In the B2B marketplace, we experience brands through a series of interactions like reading a blog post, attending a webinar, exchanging emails with sales reps, and ultimately receiving some kind of product, service or other deliverable. In B2B, a brand study is an objective evaluation of how a company is perceived by their target audience.

Studies 94

Studies Research B2B Marketing Brand Identity 94

Navigate the Channel

OCTOBER 12, 2022

It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button. Where to start?

Trade Show 65

Trade Show Marketing Budget Creation Paid Search Agency Bundling 65

B2B Marketing Directions

FEBRUARY 9, 2020

Last fall, The B2B Institute (a think tank funded by LinkedIn) published a research report that every B2B marketer should read. The 5 Principles Of Growth In B2B Marketing describes the findings of research conducted by Les Binet and Peter Field, two highly-regarded, UK-based experts on advertising effectiveness.

B2B 64

B2B Allocation Budget Programs B2B Sales 64

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

SalesIntel

JANUARY 9, 2023

But mediocre data can deplete your marketing budget – or, worse, your client relationship. The good news is that there is a lot of amazing data out there, and recognizing it may be as simple as asking a few basic questions to the B2B data provider. You might call it your relevant market or your sales addressable market.).

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 52

SalesIntel

JANUARY 10, 2024

But mediocre data can deplete your marketing budget – or, worse, your client relationship. The good news is that there is a lot of amazing data out there, and recognizing it may be as simple as asking a few basic questions to the B2B data provider. You might call it your relevant market or your sales addressable market.)

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

Hubspot

APRIL 6, 2021

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Content marketing has been proven to deliver resounding success. Below, let's review content marketing — the benefits of producing consistent, high-quality content, and how to measure success.

High Quality Lead 101

High Quality Lead Lead Ranking Lead Scoring Paid Content 101

ViewPoint

SEPTEMBER 29, 2016

You can save a lot of money and salvage the value of your database(s) by intuitively ranking the prospects in the database and testing them by calling into a sample of each segment. Plans for short- or mid-term purchases. Current product environment (as it relates to the potential solution).

Lead Ranking 120

Lead Ranking Lead Scoring Database Marketing Budget Programs 120

DiscoverOrg

FEBRUARY 2, 2017

In January, we released TEDD, which profiles Technology Engineering, Development and Design professionals. These new datasets, plus 106% growth in our Marketing dataset, generated an astonishing 371% increase in non-IT contacts in 2016. Why are we jumping into these other markets with such fervor?

Marketing Budget 120

Marketing Budget Budget Programs Planning Marketing Budget Creation 120

The Marketing Blender

DECEMBER 28, 2020

Here’s more good news — the marketing areas that automation holds power to transform can make a massive difference to your marketing initiatives very quickly! Take a look: Content automation: Automation can help you amplify every part of content marketing like email, social media posting, topic ideation, and even content creation.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

PathFactory

AUGUST 15, 2022

Particularly during a recession, word-of-mouth and testimonials from your customers have the opportunity to build pipeline because as marketing budgets shrink, companies want a “sure thing”. Customer Marketing increases your knowledge and understanding of the needs, challenges and use cases of your customer base.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

B2B Marketing Directions

MARCH 1, 2015

The survey was directed to marketers in "Salesforce Marketing Cloud locations," so the respondents may not be a representative sample of all marketers. The Salesforce.com survey included a nice balance of B2B and B2C participants. Still, the number of responses makes this a significant piece of research.

B2B Marketing 40

B2B Marketing Salesforce.com Planning B2B 40

Content Marketing Institute

JANUARY 16, 2018

Bigger budget or just refocused priorities? Even though our research shows the most committed allocate more of their total marketing budget to content marketing than the less committed, this is by no means a requirement. sample expect their content marketing budget to remain the same over the next 12 months.

Research 98

Research Content Marketing Paid Search Agency Marketing Budget Creation 98

Sprout Social

MARCH 24, 2020

What is SWOT in marketing, though? “Oh great, another new marketing acronym.” The SWOT technique for planning is actually an old-school concept that you might have encountered in Marketing 101. Opportunities: What’s the incentive of your campaign or marketing push? Is it your unique visuals?

SWOT 86

SWOT Paid Content Analysis Social Media 86

SWZD

MARCH 21, 2018

We start with two demand generation road maps, both with compelling examples: An eBook that presents a plan for content development. We move on to an article on extracting complete value from your webinars and another describing how to laser-focus on active, in-market prospects. How to Target In-the-Market Leads.

Demand 48

Demand Sales Qualified Leads Demand Generation Top of Funnel 48

B2B Marketing Directions

JANUARY 18, 2015

So far this month, my posts have focused on what will happen in B2B marketing during 2015. In my first January post , I discussed a recent webinar by the Aberdeen Group regarding what best-in-class marketers are planning for this year. Here's a sample of the comments and predictions from the thought leaders.

B2B Marketing 40

B2B Marketing Planning B2B B2B Sales 40

B2B Marketing Directions

OCTOBER 13, 2019

part of the research consisted of two quantitative surveys and several interviews with marketing leaders. One survey included 502 marketing executives - about 200 from agencies and approximately 300 from brand owners. The consumer sample was matched to population data through weighting. of the budget in five years.

Planning 49

Planning Advertising Agencies Paid Search Agency CMO 49

Content4Demand

OCTOBER 8, 2019

That’s why the Rosé Mansion has become a go-to for me and my friend, who is a graphic designer turned art teacher. The Rosé Mansion is marketed as equal parts wine bar, amusement park and museum of science for wine. For instance, one room was designed to act as a live action board game.

Content 41

Content Marketing Budget Creation Interactive Marketing Sample 41

Heinz Marketing

AUGUST 30, 2019

New research from Heinz Marketing and Uberflip uncovers how today’s B2B marketing leaders think about content, perceive its importance in their organization, and how the most successful marketing professionals utilize content to accelerate the buyer’s journey. Here’s what we found. Methodology. Key Findings.

Research 76

Research Budget Programs Enterprise Management Marketing Budget 76

ViewPoint

APRIL 17, 2012

And then Mari Anne Vanella of the Vanella Group (recently named one of the 20 Women to Watch in Sales Lead Management in 2012 by the SLMA) said, marketing teams are managed by results and it is difficult for sales to manage lead gen because: Lead generation is not a transaction. B2B interactive Marketing Guide. Kate Maddox.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

ClearVoice

APRIL 2, 2020

Some are experts in a specific topic, others are experts at creating content and some blur that line with their knowledge base and content creation skills. Each of these categories of freelancers can bring value to your content creation needs, but which best aligns with your content plan and content strategy? Click To Tweet.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Adobe Experience Cloud Blog

AUGUST 16, 2016

first-touch, last-touch, or multi touch attribution), but whichever you choose, seeing that end result can inform your budget decisions so you can allocate budget to the most effective channels. In the thick of assessing marketing needs and trying to implement new campaigns, you often can’t see the forest for the trees.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Enterprise Management 48

Allocadia

JUNE 12, 2019

This post is part 3 of a three-part series on building and managing a marketing budget: Part 1: How to Organize Your Marketing Budgets. Part 2: How to Build Out a Marketing Budget. Part 3: Ongoing Management & Tracking of a Marketing Budget [below]. Reconciling a Marketing Budget.

Marketing Budget Creation 45

Marketing Budget Creation Budget Programs Marketing Budget Enterprise Management 45

Martech

NOVEMBER 3, 2021

Breaking down your marketing budget. Recent data suggests that B2C organizations spend an average of 5% to 12% of their revenue on marketing, and B2B puts aside about 8% to 9% of their revenue for marketing spend. Sample SEO budget breakdown. Commit a proportion of your overall marketing budget.

Budget Programs 114

Budget Programs Spending Paid Search Agency Marketing Budget 114

Hinge Marketing

JUNE 5, 2017

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

Work Management 99

Work Management Marketing Budget Planning Marketing Management 99

Envy

MARCH 9, 2022

LinkedIn's lead conversion rates are three times higher than other major ad platforms, so with over 800 million members comprised mostly of professionals and business decision makers – running B2B campaigns on LinkedIn should technically be a guaranteed lead-bonanza. Decide on a budget and duration for the A/B test. Well, maybe.

ROAS 126

ROAS Cost per Lead Paid Search Agency Cost Per Click 126

Allocadia

NOVEMBER 28, 2017

This post is part 3 of a three-part series on building and managing a marketing budget: Part 1 : How to Organize Your Marketing Budgets. Part 2 : How to Build Out a Marketing Budget. Part 3 : Ongoing Management & Tracking of a Marketing Budget [below]. Reconciling a Marketing Budget.

Marketing Budget Creation 40

Marketing Budget Creation Budget Programs Marketing Budget Enterprise Management 40

Single Grain

MAY 6, 2021

Related Content: * 10 Effective SEO Techniques to Drive Organic Traffic in 2021 * B2B SEO: How to Rank Your Business Website Higher in Search * SEO Strategy for Startups: How to Win in 2021. We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website.

Template 145

Template SEO Lead Scoring Lead Ranking 145

Webbiquity

AUGUST 9, 2016

Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. 59% of marketers planned to increase their influencer marketing budget in 2016. Pricing: contact the vendor.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Valasys

APRIL 17, 2019

Even though there are countless tactics and strategies that are available to the modern B2B marketer, event marketing remains the tried-and-true solution for B2B companies. But what differentiates B2B event marketing from B2C? This is over 21% of the marketing budget, as per a Bizzabo 2018 research.

Event Marketing 49

Event Marketing B2B Marketing Planning Trade Show 49

SpotMe Blog

JUNE 29, 2023

We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. Read on to discover how to overcome the biggest pharma marketing challenges with events and how to create a successful pharma marketing plan.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Content Standard

AUGUST 29, 2016

To get a sense of how vast the content marketing industry has become, take a look at Scott Brinker’s 2016 edition of his marketing technology landscape supergraphic. Of course, this is just a sample of companies and lines of business across marketing and technology. Last Year’s Content Marketing Trends.

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

Valasys

JANUARY 23, 2023

Since you won’t know how to modify your own content marketing plan for growth if you don’t. Although you might have a gut feeling, concrete information is always preferable because it will enable you to create the ideal content marketing strategy and formulate your marketing budget.

Statistics 40

Statistics Marketing Budget Content Marketing Planning 40