Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Webbiquity

NOVEMBER 9, 2021

They are not about telling your company story or laying out your history in some sort of boring, chronological fashion. Your company isn’t a celebrity. Not just why your products or services are awesome, but what sets your company apart from competitors. That, along with PR contact information and your website URL.

Ideal Customer Profiles 353

Ideal Customer Profiles Brand Identity Branding Differentiation 353

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? I’m not saying we fire all PR people. Every company needs a guard dog or two to be around in case of a PR disaster. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Marketing Insider Group

JUNE 28, 2011

Just over a year ago I wrote about how Social Media will help to unite Marketing, PR, Customer Service, HR and more. The specific topics we covered included the growth of Twitter, the need for Marketing and PR to establish trust and the ROI of Social Media. . What is an effective way to establish trust in B2B marketing?

PR 100

PR Social Media Social Marketing B2B Marketing 100

Webbiquity

JULY 21, 2020

Chatfuel helps you increase sales, reduce costs, and automate support on Facebook by building an AI-powered bot, with no coding or previous experience required. Outreach for influencer marketing, link building, or digital PR has to be done right, or it’s not worth doing at all. And a LOT of it is poorly done.

Marketing AI 348

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 348

KoMarketing Associates

DECEMBER 14, 2015

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. REDEFINING THE ROI OF PR. “We

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Oktopost

APRIL 21, 2020

There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. Facebook alone has seen more than a 50% increase in usage in recent weeks. Facebook alone has seen more than a 50% increase in usage in recent weeks.

B2B Marketing 111

B2B Marketing B2B Work Management Content 111

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. In answer to the age-old question of which platform is the best one for B2B marketing? And this is not a listicle.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

Lenny's Newsletter

SEPTEMBER 5, 2023

In B2B, it always starts with hand-to-hand combat. PR can work, but rarely does. The first company that used Figma is a company that at the time was going by the code name Krypton and now is known as Coda— Shishir’s company. ’ His company started using it, and for a while, it went well.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Sales Engine

APRIL 14, 2016

Stories, not sweepstakes From the beginning, Quinn PR has been producing content in the form of brand stories and creating experience for clients. “We She uses an example of a sweepstakes offer on Facebook that many brands offer as lacking interest and engagement with prospective buyers.

B2B 168

B2B Blogger Content Public Relations 168

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 162

PR Social Media Paid Content Media 162

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. Are B2B marketers ignoring a huge opportunity?

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Webbiquity

MARCH 7, 2023

This burst onto the scene like nothing before it, reaching one million users in just five days (for comparison, it took Facebook 10 months, and Twitter two years, to reach that milestone). Consumer ecommerce SEO is different from local SEO, which is different from national / international B2B SEO.

Consulting 348

Consulting Marketing AI Paid Search Agency Ad Building 348

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones.

Paid Search Agency 217

Paid Search Agency Twitter Trade Show Social Networks 217

Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Many businesses are past the point of asking the “should we be on Facebook&# question.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

The Point

OCTOBER 8, 2009

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. But good grief.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

Marketing Insider Group

APRIL 21, 2011

The biggest question I get asked here on B2B Marketing Insider is about the challenges of sales and marketing alignment. I am always trying to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the relationship between sales and marketing.

PR 100

PR Social Media Social Marketing Planning 100

Hubspot

SEPTEMBER 25, 2018

Tomorrow marks the beginning of the fifth annual Oculus Connect: Facebook's annual virtual reality (VR) conference. Facebook acquired Oculus, a maker of VR hardware like headsets, as well as certain programs that pair with it, in 2014. Note: These are purely predictions that are not based on any information from Facebook or Oculus.

Facebook 72

Facebook Privacy Distribution Training 72

Buzz Marketing for Technology

SEPTEMBER 15, 2010

The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. This is really doing the PR industry a disservice. PR becomes this amorphous blob that can move into many adjacent markets.

PR 100

PR Conversion Ning Digg 100

KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. If the distinction between traditional and digital marketing efforts is fading, what does this mean for B2B marketers? A recent KoMarketing news article really got me thinking about this.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Rev

JUNE 14, 2019

Well, the data-driven company acquisition race continues at full throttle. And just as I hit publish on that post came the news that Google has entered into an agreement to acquire Looker , the data analytics company. Credit where due, the PR team has done a masterful job of getting all those high-value B2B marketing buzz words in.

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. In answer to the age-old question of which platform is the best one for B2B marketing? And this is not a listicle.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. The Ultimate Guide to B2B Marketing in 2021. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Schubert B2B

AUGUST 16, 2017

B2B public relations, or PR, is just what it sounds like — relating (connecting) to your public (or audience). PR bridges the gap between the customers, the media and you/your client. B2B public relations may seem like its own isolated or separate branch of marketing communications. Think About Inbound AND Outbound PR.

Public Relations 54

Public Relations B2B Marketing Work Management Trade Show 54

Schubert B2B

APRIL 1, 2019

Downingtown, Pa- Schubert B2B, a top-tier business-to-business marketing agency in the Philadelphia area, has hired Jackie Oberholtzer as their newest Digital Content Specialist. Great content is at the heart of the marketing programs we develop for clients,” says Rich Carango, President of Schubert b2b. “So

Work Management 48

Work Management B2B Marketing Management Paid Search Agency 48

Schubert B2B

APRIL 1, 2019

Downingtown, Pa- Schubert B2B, a top-tier business-to-business marketing agency in the Philadelphia area, has hired Jackie Oberholtzer as their newest Digital Content Specialist. Great content is at the heart of the marketing programs we develop for clients,” says Rich Carango, President of Schubert b2b. “So

Work Management 48

Work Management B2B Marketing Management Paid Search Agency 48

Martech

NOVEMBER 29, 2021

A link-building service is a company or platform that will help you to accelerate the number of backlinks to your website. 1) Reputable link-building company. 5) Facebook & Slack groups. Recommended Group: B2B Bloggers Boost Group. What is a link-building service? Recommended provider: LinkBuilder.io.

Link Building 105

Link Building Work Management Marketing Management Service 105

Contently

SEPTEMBER 10, 2020

Along the way, he’s also helped make LiveIntent one of the hottest companies in ad-tech. The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. The biggest story that connects to this in ad-tech right now is the Facebook boycott.

Work Management 177

Work Management Marketing Management Brand Identity Branding 177

Adobe Experience Cloud Blog

SEPTEMBER 10, 2014

If you don’t have an internal PR team in place, or an agency you already trust to handle your strategy, it’s time to get one – especially if your company is expanding into new markets. Choosing the right PR firm, however, can be a challenge. Well done – that’s definitely the hard part! Big vs Small. Compatibility.

PR 48

PR Demand Generation Agencies Advertising Agencies Paid Search Agency 48

Webbiquity

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Hinge Marketing

JULY 25, 2019

And how popular have social networks become, especially the big three (Facebook, LinkedIn, Twitter)? But the challenge for most B2B organizations is having their brand seen and stand out in a crowded space. Chances are, most of your employees are already sharing about your company online or talking about the brand to others.

Social Media 81

Social Media Organization Media B2B Thought Leadership 81

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! So do you have buyer personas at your company? How … Facebook! And I stumbled upon this concept while working on a Facebook Ad campaign. Share this on Facebook. Tweet This!

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Schubert B2B

JUNE 22, 2020

For B2B salesforces, it has robbed them of the strongest tool in their arsenal — the face-to-face meeting. . While they may seem like a B2B sales dream, they usually have strong moderation and SPAM rules that will get you ejected from the group the moment you try to promote a product or service. Don’t Forget Facebook.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Work Management B2B 62

Oktopost

JULY 4, 2022

The question is – with the immense choice of social media management platforms on the market today, which is the best choice for your B2B business? Social Studio integrated and allowed publishing, engaging, and metrics across several social media platforms: Facebook. But B2B companies need to go deeper.

B2B Thought Leadership 132

B2B Thought Leadership Work Management Social Media Marketing Management 132

SnapApp

JANUARY 31, 2014

Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ——————————————————————————————————. B2B Marketers take advantage of Valentine’s Day to collect lead data. Click here to tell PR News why you love your job and enter to win the prize!

PR 48

PR Viral Marketing Amazon Click Rate 48