How to map your selling process to the way your B2B customers buy: A case study
Martech
AUGUST 22, 2023
B2B buying has changed dramatically in the last decade, and marketers need to change with it. So, in 2018, they brought in the Cleveland-based B2B marketing agency RH Blake, which for more than 30 years has specialized in the manufacturing sector. Monthly newsletter for distributors So, what were the results of all this activity?
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