How to Create Professional B2B Videos Using a Smartphone


Despite video being in such high demand, and becoming the preferred B2B buyer content type, marketers still feel overwhelmed, and underprepared to meet the demand. What if I told you that you can film quality B2B videos, with a smartphone for under $250! We recently partnered with Taylor Jackson to show you just how easy it can be to shoot high quality, B2B videos on your smartphone. Are you filming great B2B videos with your smartphones?

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Create Your B2B Video Marketing Strategy in 4 Easy Steps


Video is becoming a preferred B2B buyer content type, with short videos and webinars ranking among the top 5 preferred forms of content. With this desire and drive for video many B2B marketers feel overwhelmed, and underprepared.

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How B2B Marketers Can Generate More Sales-Ready Leads With Video


Today’s B2B marketers are battling for attention in overpopulated landscapes, trying to refresh and reuse content that is decreasing in effectiveness, and dealing with the ever growing expectations and buyer demands.

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How to Plan Your Video Marketing Strategy


In order to justify videos that may be unrelated to your B2B product (often the mark of true content marketing), your business needs to understand why you’re creating video stories. In a B2B example, Taulia creates content with a mix of in-house and outsourced footage.

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Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Hot Off the Press! B2B Video Trends, Benchmarks and Success Factors


B2B Video Trends, Benchmarks and Success Factors ” is the video for you! B2B Video Trends, Benchmarks and Success Factors appeared first on Vidyard.

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Stop Selling, Start Educating: How to Reach Today’s B2B Buyers


Today’s B2B buyers are more empowered than ever before. So how can salespeople adapt to B2B buyers’ changing needs? Show your B2B buyers what their business could look like if they decided to implement your solution. The post Stop Selling, Start Educating: How to Reach Today’s B2B Buyers appeared first on Vidyard. You don’t shop the way you did five years ago—so why are you still selling that way?

12 Perfect Video Types for the B2B Customer Lifecycle [Infographic]


The post 12 Perfect Video Types for the B2B Customer Lifecycle [Infographic] appeared first on Vidyard. If you’re reading this, you probably already know that video is an important part to accelerating the journey from prospect to customer.

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Why Personalized Video Excels at Breaking Through to Buyers


If the average B2B buyer today were a superhero, they’d be Captain Selective Hearing. Just as people scan social media looking for photos and mentions of themselves, you’re offering them the same dopamine hit in a B2B context.

The Sales Enablement Handbook

the B2B world, the sales cycle can be a long drawn out process - making b2b sales. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

Welcome to the Age of Intelligence (and What it Means for Video)


The good news is that most B2B companies are already ratcheting up their video libraries with a 30% increase in video production year-over-year and more than 90% now creating video content in-house. Dreamforce 2017: Through the Video Lens.

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Get These B2B Video Secrets – Before They Self-Destruct!


Just 15 years later – and after my partner sold his business to Yahoo for more than $150 million — any B2B marketer knows that marketing without video is like milk without chocolate. As a digital vehicle, B2B marketers throw a party when the engagement needle rises 5%.

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6 Reasons Video Is A Star Player In Content Marketing


The future is bright, loud, and interactive, what does the next generation of B2B buyers love? It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan.

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B2B Consultant Sellers are Changing Sales Forever


Attention and engagement are the new currency of B2B sales, so smart sales people are acting more like consultants than quota-carriers, and the extra effort is paying off. These are just three of the six key attributes of successful sellers in today’s B2B market.

The Value-Add of Video in the Content Journey


Video is a format that is gaining in popularity as more and more B2B buyers (91% according to the 2015 Content Preference Study by Demand Gen Report) like to consume visual, interactive content. Marketers consistently look for new ways to Engage buyers.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering.

Find Your Wow—Or Risk Being Ignored


Those are the words I now live by as a B2B marketing and sales leader. Good enough is no longer good enough. To truly stand out in today’s marketplace your messaging needs to be brilliant, your communications and content need to be remarkable, and your sales reps need to be memorable. Maintaining a competitive edge means you not only need to find your why (thank you Simon Sinek!), it means you need to find your wow. May I have your attention? Getting attention is hard.

Crush Your Quota with Video


aria-describedby="tt">webinar : Quota Crushers: Secrets of Success from Top-Performing B2B Sales Teams. Lots of companies are levelling up their sales game with video. Not only are they seeing more meetings booked and more pipeline generated, but prospects are putting greater trust in those reaching out to them. Body language is a huge factor in developing trust. Not only is video a super engaging medium but it also includes the body language factor that other outreach doesn’t.

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Why Top EMEA Marketers Are Ready To Adopt Marketing Automation


MAPs are quickly becoming the cornerstone of the modern B2B marketing technology stack because they are more efficient, more powerful, and more cost-effective than using a diverse set of point tools. 79% of B2B marketers have not established a lead scoring model. Demand creation budgets shrank in 2017, but SiriusDecisions made an interesting discovery: The highest performers beat the competition by spending that limited budget very differently.

3 Things You Need to Know to Dominate Video On YouTube, Facebook, and Instagram


recently shared the 7 Rules for Optimizing B2B Video on YouTube and Social. Watch the full version of Mark’s talk, 7 Rules for Optimizing B2B Video on YouTube and Social , to also see: Channel and profile page best practices for optimizing for video.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision.

As Marketing and Sales Get Turned Inside Out, Video Takes Center Stage


A two-day affair filled with exceptional content and interesting perspectives, it brought to light some seismic shifts that are occurring in how we approach B2B marketing and why there’s never been a better time to be in sales. What do the latest trends in B2B marketing and sales tell us about the future of video? While the B2B world gets more complex and competitive, the tools we have at our disposal to build high-performance businesses are nothing short of incredible.

The Best of the Best: 2016 Video Marketing Awards


Best Online Video Presence for a B2B Brand – SolarWinds. When Terminus, an account-based marketing platform, first started using Vidyard and video in 2015, account-based marketing was just a buzzword for B2B marketers. Marketing can be a bit of a thankless job.

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New Research Finds Use of Video Accelerating in B2B with 71 Percent Reporting that Video Converts Better than Other Content Types


Over 70 percent of this study’s participants were in marketing roles in B2B or mixed B2B/B2C organizations that reported revenue growth in the most recently completed fiscal year. Today, 90 Percent Report that Video is Becoming a More Important Content Type for Driving Business Results.

The Secret to Filming an Awesome Remote Interview


Quarry Integrated Communications , winner of Marketing Profs’ B2B Agency of the Year Award, produces a great series called AQ’s Blog and Grill ; a video blog showcasing industry thought leaders with an emphasis on branding and entrepreneurship.

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2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

6 Video Podcasts B2B Businesses Can Learn From


The post 6 Video Podcasts B2B Businesses Can Learn From appeared first on Vidyard. Podcasts are nothing new.

Is Your Marketing Ready For The New Millennial-um?


What does the next generation of B2B buyers love? Some 54 percent of B2B buyers report that much of the marketing materials that vendors give them, including video, is useless. What’s your blueprint for B2B video success? Generals always prepare for the previous war.

Social Selling Is Here To Stay


B2B marketers now rank social selling above email for demand generation. Social Selling, according to Hootsuite , is the art of using social networks to find, connect with, understand, and nurture sales prospects. It’s the modern way to develop meaningful relationships with potential customers that keep you—and your brand—front of mind.

Is Personalized Content Worth The Hype?


webinar where we focused on how to Drive B2B Engagement with Personalized Content. I Recently had the pleasure of joining Howard Sewell & Jason Oakley on a Webinar Webinars are presentations delivered either live, or as a pre-recorded video to an audience.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing

Nothing Breaks Barriers Like Trust: Wise Words from Yotam Dor


But there’s this amazing development in the B2B video world that we get really excited about. So I’m excited by the potential to see more exciting B2B content, because that’s an exciting area to create content in!

Sales and Marketing Must Join Forces or Get Left Behind


B2B Buyers Mandate a New Charter for Marketing and Sales. Get the Forrester report B2B Buyers Mandate A New Charter For Marketing And Sales. How often does your marketing team sit in on sales calls?

Vidyard Helps Top B2B Sales Teams 3x Customer Engagement with Personalized Prospecting Videos


KITCHENER, Ontario – October 24, 2017 – Vidyard , the new generation video platform for business, is helping leading B2B sales teams connect with more customers and generate more pipeline through the power of personal video messaging. By incorporating personalized videos into their outbound communications, top-performing B2B sales teams are increasing their connect rates by more than 300% and progressing sales deals faster than ever.

Last Chance to Register for Fast Forward on November 29th & 30th


Proven Ways to Use Video Throughout the Deal Cycle to Boost Close Rates – Doug Davidoff – Imagine LLC When it comes to B2B selling, video is the next best thing to being there in person. Learn how Lenovo’s B2B Demand Gen team has taken video from a tactic to a core strategy.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video


In fact, the average B2B company within Vidyard’s client base has nearly 300 videos in their library and that number will double within the next 16 months. The largest B2B clients host more than 10,000 videos with no signs of slowing down.

Chalk Talks: Using Video for Account-Based Marketing


B2B companies are embracing account-based marketing as a better way to identify, engage, and convert key accounts.

Learn How To Do More With Your Videos For 2018


Throughout the day we heard from outstanding industry leaders who covered topics to help marketers do more with video content such as; Just Do It: Video Production 101 for ANY B2B Marketer , Storytelling with Video , and A Blueprint for Successful B2B Video Marketing.

Hyper-Targeted Prospecting: Be So Good They Can’t Ignore You


Compile your list of key accounts “In most B2B environments, especially most companies selling to enterprise customers, we know who the customers are, we know who the prospects are, we have the leads already,” says Matt Heinz, President of Heinz Marketing. “Nobody cares about your email,” David Dulany, Founder & CEO of Tenbound says.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth