How to Create Professional B2B Videos Using a Smartphone


Despite video being in such high demand, and becoming the preferred B2B buyer content type, marketers still feel overwhelmed, and underprepared to meet the demand. What if I told you that you can film quality B2B videos, with a smartphone for under $250! We recently partnered with Taylor Jackson to show you just how easy it can be to shoot high quality, B2B videos on your smartphone. Are you filming great B2B videos with your smartphones?

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Create Your B2B Video Marketing Strategy in 4 Easy Steps


Video is becoming a preferred B2B buyer content type, with short videos and webinars ranking among the top 5 preferred forms of content. With this desire and drive for video many B2B marketers feel overwhelmed, and underprepared.

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How B2B Marketers Can Generate More Sales-Ready Leads With Video


Today’s B2B marketers are battling for attention in overpopulated landscapes, trying to refresh and reuse content that is decreasing in effectiveness, and dealing with the ever growing expectations and buyer demands.

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How to Plan Your Video Marketing Strategy


In order to justify videos that may be unrelated to your B2B product (often the mark of true content marketing), your business needs to understand why you’re creating video stories. In a B2B example, Taulia creates content with a mix of in-house and outsourced footage.

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. companies within B2B industries offer discounts, but are they discounting for the right reasons? within B2B sales have become so common. business-to-business (B2B) industry. in the B2B Industry?

12 Perfect Video Types for the B2B Customer Lifecycle [Infographic]


The post 12 Perfect Video Types for the B2B Customer Lifecycle [Infographic] appeared first on Vidyard. If you’re reading this, you probably already know that video is an important part to accelerating the journey from prospect to customer.

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Video Benchmark Report Projects B2B Video Content to Double Within 12 Months


“As the amount of video web traffic continues to increase rapidly, B2B marketers must use video to differentiate their message, engage Millennial buyers, and explain complex ideas more simply.”

Vidyard to Power HubSpot Video with Fully Integrated Video Solution for Video Marketing, Sales and Customer Service


In 2017, Vidyard’s B2B customers published 83% more videos on average compared to the previous year, while the number of organizations who reported the use of video within their sales team increased by 48%.

Hot Off the Press! B2B Video Trends, Benchmarks and Success Factors


B2B Video Trends, Benchmarks and Success Factors ” is the video for you! B2B Video Trends, Benchmarks and Success Factors appeared first on Vidyard.

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Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

6 Video Benchmarks You Need to See


Teams can use video analytics to begin answering their own questions and spot trends–for example, how most B2B videos are viewed on desktop, or whether videos that are less than two minutes actually do perform better than those that are longer. Think big data is big?

Get These B2B Video Secrets – Before They Self-Destruct!


Just 15 years later – and after my partner sold his business to Yahoo for more than $150 million — any B2B marketer knows that marketing without video is like milk without chocolate. As a digital vehicle, B2B marketers throw a party when the engagement needle rises 5%.

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Welcome to the Age of Intelligence (and What it Means for Video)


The good news is that most B2B companies are already ratcheting up their video libraries with a 30% increase in video production year-over-year and more than 90% now creating video content in-house. Dreamforce 2017: Through the Video Lens.

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Why Personalized Video Excels at Breaking Through to Buyers


If the average B2B buyer today were a superhero, they’d be Captain Selective Hearing. Just as people scan social media looking for photos and mentions of themselves, you’re offering them the same dopamine hit in a B2B context.

The Sales Enablement Handbook

the B2B world, the sales cycle can be a long drawn out process - making b2b sales. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

Stop Selling, Start Educating: How to Reach Today’s B2B Buyers


Today’s B2B buyers are more empowered than ever before. So how can salespeople adapt to B2B buyers’ changing needs? Show your B2B buyers what their business could look like if they decided to implement your solution. The post Stop Selling, Start Educating: How to Reach Today’s B2B Buyers appeared first on Vidyard. You don’t shop the way you did five years ago—so why are you still selling that way?

The Most Effective B2B Video Types for Every Stage of the Funnel


In this article, we’ll highlight 8 types of B2B video and where to use them in your funnel to ensure that your customers get the best possible buying experience from your brand. There are two key types of B2B video you can leverage during this funnel stage to ensure that you reach the greatest possible audience for your product. Tipping-Point Testimonial B2B buyers want reassurance: they want to hear from their peers that your solution works as well as you claim it does.

Video is not just for marketing! Start using it across your business


The Most Effective B2B Video Types for Every Stage of the Funnel You can’t be a one-video wonder in today’s marketing landscape. Discover the 8 key B2B video types and where to use them in your funnel 3. Video is the New Norm for Today’s Business In recent years, the role of video has changed dramatically for many businesses.

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B2B Consultant Sellers are Changing Sales Forever


Attention and engagement are the new currency of B2B sales, so smart sales people are acting more like consultants than quota-carriers, and the extra effort is paying off. These are just three of the six key attributes of successful sellers in today’s B2B market.

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database.

Are You Creating Demo Videos? Here’s Why You Should Be!


It’s no secret–B2B buyers are more enabled and empowered than ever before.

6 Video Podcasts B2B Businesses Can Learn From


The post 6 Video Podcasts B2B Businesses Can Learn From appeared first on Vidyard. Podcasts are nothing new.

The Value-Add of Video in the Content Journey


Video is a format that is gaining in popularity as more and more B2B buyers (91% according to the 2015 Content Preference Study by Demand Gen Report) like to consume visual, interactive content. Marketers consistently look for new ways to Engage buyers.

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6 Reasons Video Is A Star Player In Content Marketing


The future is bright, loud, and interactive, what does the next generation of B2B buyers love? It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering.

3 Things You Need to Know to Dominate Video On YouTube, Facebook, and Instagram


recently shared the 7 Rules for Optimizing B2B Video on YouTube and Social. Watch the full version of Mark’s talk, 7 Rules for Optimizing B2B Video on YouTube and Social , to also see: Channel and profile page best practices for optimizing for video.

The Best of the Best: 2016 Video Marketing Awards


Best Online Video Presence for a B2B Brand – SolarWinds. When Terminus, an account-based marketing platform, first started using Vidyard and video in 2015, account-based marketing was just a buzzword for B2B marketers. Marketing can be a bit of a thankless job.

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How Industry Leaders Are Beating Video Benchmarks


Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video.

The Secret to Filming an Awesome Remote Interview


Quarry Integrated Communications , winner of Marketing Profs’ B2B Agency of the Year Award, produces a great series called AQ’s Blog and Grill ; a video blog showcasing industry thought leaders with an emphasis on branding and entrepreneurship.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision.

New Research Finds Use of Video Accelerating in B2B with 71 Percent Reporting that Video Converts Better than Other Content Types


Over 70 percent of this study’s participants were in marketing roles in B2B or mixed B2B/B2C organizations that reported revenue growth in the most recently completed fiscal year. Today, 90 Percent Report that Video is Becoming a More Important Content Type for Driving Business Results.


Nothing Breaks Barriers Like Trust: Wise Words from Yotam Dor


But there’s this amazing development in the B2B video world that we get really excited about. So I’m excited by the potential to see more exciting B2B content, because that’s an exciting area to create content in!

Why Sales Should Aim for Quality, Not Quantity Featuring Tito Bohrt


Tito discusses what’s changing in B2B sales, what sales tactics are working, and why being targeted in your outreach will get you better results than trying to play the volume game. What’s changing in B2B Sales? ” What’s not working in B2B Sales? ” What’s working in B2B Sales? Welcome to this edition of Modern Sales Point of View. Today we hear from the terrific Tito Bohrt, Founder & CEO of AltiSales.

First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video


In fact, the average B2B company within Vidyard’s client base has nearly 300 videos in their library and that number will double within the next 16 months. The largest B2B clients host more than 10,000 videos with no signs of slowing down.

Best Practices for Selling to Government Agencies

explained how B2B purchasing decisions have. Best Practices for Selling to. Government Agencies WWW.MARKETJOY.COM Contact: +1 484-302-0110. The US government spends over $235 billion on. goods and services each year.

Is Your Marketing Ready For The New Millennial-um?


What does the next generation of B2B buyers love? Some 54 percent of B2B buyers report that much of the marketing materials that vendors give them, including video, is useless. What’s your blueprint for B2B video success? Generals always prepare for the previous war.

Chalk Talks: Using Video for Account-Based Marketing


B2B companies are embracing account-based marketing as a better way to identify, engage, and convert key accounts.

Is Personalized Content Worth The Hype?


webinar where we focused on how to Drive B2B Engagement with Personalized Content. I Recently had the pleasure of joining Howard Sewell & Jason Oakley on a Webinar Webinars are presentations delivered either live, or as a pre-recorded video to an audience.

Sales and Marketing Must Join Forces or Get Left Behind


B2B Buyers Mandate a New Charter for Marketing and Sales. Get the Forrester report B2B Buyers Mandate A New Charter For Marketing And Sales. How often does your marketing team sit in on sales calls?

Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers.