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12 Perfect Video Types for the B2B Customer Lifecycle [Infographic]

Vidyard

The post 12 Perfect Video Types for the B2B Customer Lifecycle [Infographic] appeared first on Vidyard. If you’re reading this, you probably already know that video is an important part to accelerating the journey from prospect to customer.

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How to Plan Your Video Marketing Strategy

Vidyard

In order to justify videos that may be unrelated to your B2B product (often the mark of true content marketing), your business needs to understand why you’re creating video stories. In a B2B example, Taulia creates content with a mix of in-house and outsourced footage.

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Trending Sources

25 of the Very Best Content Marketing Resources in 2016 … So Far

Vidyard

A Breakdown of Social Sharing Habits in B2B. This post rules my B2B world. Buzzsumo analyzed over 100,000 posts to determine the secrets to content that gets shared across 100 B2B sites. 15 Expert Tips for B2B Video Production.

The Secret to Filming an Awesome Remote Interview

Vidyard

Quarry Integrated Communications , winner of Marketing Profs’ B2B Agency of the Year Award, produces a great series called AQ’s Blog and Grill ; a video blog showcasing industry thought leaders with an emphasis on branding and entrepreneurship.

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Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

3 Things You Need to Know to Dominate Video On YouTube, Facebook, and Instagram

Vidyard

recently shared the 7 Rules for Optimizing B2B Video on YouTube and Social. Watch the full version of Mark’s talk, 7 Rules for Optimizing B2B Video on YouTube and Social , to also see: Channel and profile page best practices for optimizing for video.

The Value-Add of Video in the Content Journey

Vidyard

Video is a format that is gaining in popularity as more and more B2B buyers (91% according to the 2015 Content Preference Study by Demand Gen Report) like to consume visual, interactive content. Marketers consistently look for new ways to Engage buyers.

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B2B Consultant Sellers are Changing Sales Forever

Vidyard

Attention and engagement are the new currency of B2B sales, so smart sales people are acting more like consultants than quota-carriers, and the extra effort is paying off. These are just three of the six key attributes of successful sellers in today’s B2B market.

Chalk Talks: Using Video for Account-Based Marketing

Vidyard

B2B companies are embracing account-based marketing as a better way to identify, engage, and convert key accounts.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

The Funny and Fabulous: 10 Best Video Marketing Examples of 2016

Vidyard

This year, we present you with a mix of both B2B and B2C videos to give you the absolute best caliber of marketing to use … well, however you like in 2017! The Best 10 B2B Marketing Videos of 2015. Every year we sit down and put together the best videos from the year that just passed.

25 of the Very Best Content Marketing Resources in 2016 … So Far

Vidyard

A Breakdown of Social Sharing Habits in B2B. This post rules my B2B world. Buzzsumo analyzed over 100,000 posts to determine the secrets to content that gets shared across 100 B2B sites. 15 Expert Tips for B2B Video Production.

First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video

Vidyard

In fact, the average B2B company within Vidyard’s client base has nearly 300 videos in their library and that number will double within the next 16 months. The largest B2B clients host more than 10,000 videos with no signs of slowing down.

5 Reasons Video MUST Be Part of Your 2016 Marketing Budget [Infographic]

Vidyard

92% of B2B companies plan to use video in marketing in 2016. Ahh, a new year. There’s nothing quite like it. . After several major holidays spent watching football and parades, and eating way too much of the unhealthiest foods known to man…. It feels like a fresh start.

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50+ Video Marketing Stats that Prove You’re Doing it Right

Vidyard

The most popular viewing time for B2B videos is 7am – 11am PST – Vidyard ( Tweet This ). Wednesday is the busiest day for B2B video viewing – Vidyard ( Tweet This ). The average length for B2B video is 8 minutes long – Vidyard ( Tweet This ). Video may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right?

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

6 Awesome Sales Call Conversation Starters

Vidyard

Any B2B or SaaS company’s sales team likely battles to either get prospects to pick up, or move pipeline further—or both. Try something like: “ We haven’t spoken before, but I saw your article on the Top 5 Reasons Video is Key for B2B Businesses.

10 Amazing Facts That Will Turn You Into A Video Marketing Advocate [Infographic]

Vidyard

70% of B2B marketers say video is the most effective medium for driving conversions. 96% of B2B companies are planning to use video in their content marketing over the next 12 months. We get it. It’s getting harder and harder to avoid video online. If you’ve logged into your social media accounts in the last few hours, chances are you’ve seen at least one video on your timeline.

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Welcome to the Business-to-Human (B2H) Movement

Vidyard

That’s what modern B2B marketing lacks: the human factor. B2B consumers are tired of being automated. ” But we’re all consumers—and that’s no different in B2B. This post was originally published on Upshot.

Why I Chose Vidyard: A Story of a CMO, The Video-Enabled Business, and Culture

Vidyard

Take a look at the 12 Types of Video infographic to learn what works best at each stage of the B2B sales cycle. Virtually every B2B company relies on hard-working sales people to engage with prospects and close business.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Content Pros: How Cheaper Video is Improving Content Quality with Tyler Lessard

Vidyard

And so, that’s where new more premium video platforms are coming into play that align with how traditional B2B marketers really work. Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast.

High-Performing B2B Marketers Will Make These 4 Shifts in 2016, Predicts Forrester

Vidyard

B2B buying has changed. The result: a dramatic shift in the role and focus of B2B marketing organizations. Most B2B companies have been slow to recognize, understand, and prepare to deal with this new reality.” Forrester Predictions for 2016: B2B Marketing's New Mission.

The Best of the Best: 2016 Video Marketing Awards

Vidyard

Best Online Video Presence for a B2B Brand – SolarWinds. When Terminus, an account-based marketing platform, first started using Vidyard and video in 2015, account-based marketing was just a buzzword for B2B marketers. Marketing can be a bit of a thankless job.

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The Top 3 Trends in Customer Service

Vidyard

Customer expectations are higher than ever and still rising—buyers in both B2B and B2C want e-commerce-level convenience and they want it instantly, everywhere.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

5 of the Best Ways to Generate Leads with Video [SlideShare]

Vidyard

And even B2B buyers are watching video. 72% of B2B buyers watch videos throughout their entire path to purchase and. You want more leads. Funny thing is, your leads want more video. So why not kill two birds with one stone (ugh, what a gruesome saying).

The Ultimate Countdown: 10 Best B2B Video Marketing Examples of 2015

Vidyard

Every year around this time, we highlight some of the best video marketing examples over the past year in an attempt to provide inspiration to B2B marketers as the new year rolls in. In fact, marketers using video are growing revenue 49% faster than those who aren’t and 74% of B2B marketers say video content converts better than any other medium. Best Use of Humor in B2B. Best B2B Storytelling.

No marketing tactic works well Forrester says, it’s all about strong content

Vidyard

Or maybe it’s something else: “87% of B2B marketers say they struggle to develop compelling content, no amount of messing around with the mix will create a significant bump in results.” Content marketing has cut itself a lion’s share in the marketing world.

Video ads: Facebook or YouTube?

Vidyard

However most B2B campaigns will be more successful with a more targeted approach , and Facebook certainly supports that. Video is quickly becoming a default tool for marketers around the world. However, producing videos is only one part of the equation.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

How to Create a Video Marketing Strategy You Can Be Proud of

Vidyard

Webinar: How B2B Marketers Use Video to Boost Engagement & Generate Demand. So we’ll be hosting a live webinar on July 19th to discuss the latest trends and best practices in B2B video marketing. Are you proud of your video marketing strategy? I bet the answer comes pretty quickly.

How to Create a Video Marketing Strategy You Can Be Proud of

Vidyard

Webinar: How B2B Marketers Use Video to Boost Engagement & Generate Demand. So we’ll be hosting a live webinar on July 19th to discuss the latest trends and best practices in B2B video marketing. Are you proud of your video marketing strategy? I bet the answer comes pretty quickly.

The Real Psychology Behind Hyper-Personalized Marketing

Vidyard

Making people feel part of something in B2B is always harder, we get that. Promoting a product and getting people to buy things from you will always be an awkward situation. No one wants their potential customers to feel like a number.

8 Ways to Use Video for Customer Success, Education, and Advocacy

Vidyard

15 Experts Spill Their Greatest B2B Video Production Advice. Video is the modern web browser’s medium of choice. And not just while they’re scrolling through Facebook or spending hours on YouTube; studies have shown that even at work, people prefer to watch video than read text.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation

Sales and Marketing Must Join Forces or Get Left Behind

Vidyard

B2B Buyers Mandate a New Charter for Marketing and Sales. Get the Forrester report B2B Buyers Mandate A New Charter For Marketing And Sales. How often does your marketing team sit in on sales calls?

B2B Video Production: 15 Experts Pass Their Best Advice to You

Vidyard

15 Experts Spill Their Greatest B2B Video Production Advice. So 15 video experts dished their best advice on B2B video production so you could nail that in-house shoot. The post B2B Video Production: 15 Experts Pass Their Best Advice to You appeared first on Vidyard.

Why Video Should Play a Big Role in Your Account Based Marketing Tactics

Vidyard

That’s because lead generation, which focuses on marketing to individual leads, doesn’t typically account for how the decision-making process in enterprises works; the average B2B process now requires 5.4 For many marketing organizations, ABM is a powerful acronym these days.

30 Examples of Personalized Videos That’ll Really Get Your Attention

Vidyard

Well that’s just what some of the most innovative brands in both B2C and B2B are now doing to cut through the noise, connect with more people, and boost their engagement in their message. Personalization is a hot topic in the worlds of marketing and sales. How do we personalize the content journey? How do we deliver the right message at the right time to the right individual? How do we help our sales team personalize their outreach to better connect with prospects as individuals?